Principles Of Marketing (MGT 301) Spring Semester 2006

Quiz # 3

Quiz 03 SPRING SEMESTER 2006 MGT 301 principles Of Marketing Marks: 10 Time:

Student ID/Login ID: Student Name: Quiz Date:

_____________________________ _____________________________ 23-06-2006

Please read the following instructions carefully before attempting QUIZ: This exam consists of 10 fill in the blanks carrying 1 mark each. Quiz 03 covers lesson no.23-27 Last date for submission of Quiz # 3 is 24-06-2006 . You can consult the concerned chapters of the recommended books for this quiz. You must go through, thoroughly lecture 23-27 for this quiz. Read question carefully. Fill in the blanks with appropriate words. Negative marking will be done for copied quiz and irrelevant details. Make sure that you upload the quiz before due date. No assignment will be accepted through E-mail after the due date. Cheating or copying of assignment is strictly prohibited; No credit will be given to copied assignment. Once you upload the assignment on LMS, it will not be replaced under any condition.

Principles Of Marketing (MGT 301) Spring Semester 2006

specialty product and unsought product.

Quiz # 3

1. Consumer products include convenience product, shopping product,

2. Many companies use optional product pricing-offering to sell optional or accessory product along with their main product. 3. Cash discount is the price reduction to buyers who pay their bills promptly. 4. A successful price increase can greatly increase profit 5. Uniform delivered pricing is the opposite of FOB-pricing. 6. If the company has selected its target market carefully then its marketing mix strategy, will be fairly straightforward. 7. _Seasonal discount_ is the price reduction to buyers who buy merchandise or services out of seasons 8. Two basic ways to set list prices are the cost-oriented and _demand__ oriented approaches. 9. Penetration pricing policy tries to sell the whole market at one low price skimming 10. Many companies use current profit maximization as their priority goal.