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  • HUL Creates A Perfect 10

    Загружено:

    Anuj Sharma
    11 просмотров16 страниц
    H.U.L. creates over Rs. 1000 crore brands in India. The document discusses H.U.L., a subsidiary of Unilever with over 41,000 employees in India. It introduces H.U.L.'s history, products in home, personal care, food and water categories, strong distribution network reaching 80% of households, and benchmark brands generating over Rs. 1000 crore in sales each.

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    HUL creates a perfect 10

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    HUL creates a perfect 10

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    H.U.L. creates over Rs. 1000 crore brands in India. The document discusses H.U.L., a subsidiary of Unilever with over 41,000 employees in India. It introduces H.U.L.'s history, products in home, personal care, food and water categories, strong distribution network reaching 80% of households, and benchmark brands generating over Rs. 1000 crore in sales each.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    11 просмотров16 страниц

    HUL Creates A Perfect 10

    Загружено:

    Anuj Sharma
    H.U.L. creates over Rs. 1000 crore brands in India. The document discusses H.U.L., a subsidiary of Unilever with over 41,000 employees in India. It introduces H.U.L.'s history, products in home, personal care, food and water categories, strong distribution network reaching 80% of households, and benchmark brands generating over Rs. 1000 crore in sales each.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 16

    H.U.

    L creates a perfect 10 of Rs 1000 crore-plus brands

    CONTENTS
    1. Introduction to H.U.L 2. Product Insight 3. The Benchmark Products

    4. Competitors
    5. Challenges faced by H.U.L 6. Marketing Strategies 7. SWOT Analysis

    INTRODUCTION
    Established In 1933 as Lever Brothers India Limited. Merger Between Dutch margarine company, Margarine Unie, and the British soap-maker. 41,000 Employees Headed by Harish Manwani, the non -executive chairman of the board. The company was renamed in late June 2007 as "Hindustan Unilever Limited". Known for its strong distribution network in India.

    HUL is one of Indias largest exporters of branded Fast Moving


    Consumer Goods.

    Subsidiary Of Unilever(51.5%) Market Capitalization : 14 Billion Dollars

    HUL's Exports geography comprises, at present, countries in


    Europe, Asia, Middle East, Africa, Australia, and North America etc.

    HULs products touches two out of three Indian everyday


    Reach 80% Households Direct Coverage of 1mln outlets 2000 Suppliers and Associates 71 Manufacturing locations Shelf availability 84% outlets in India

    PRODUCT INSIGHT
    Home and personal care Foods Hindustan Unilever network Exports Water

    BENCHMARK PRODUCTS

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