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Copyright Atomic Dog Publishing, 2002

 Presentation Topic
Functions of Marketing Department

Presented To
Ms Rahela Zulafqar

Copyright Atomic Dog Publishing,22002

 Group Members

Muhammad Usman 18
Usman Younis 26
Sohail Ashraf 41
Muhammad Bilal 24
Ahmad Arslan Butt 31

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 Definition of Marketing

Marketing is a
 Process
 To Create Value for Customer
 To Maintain Customer Relationship
 To Get Maximum Profit

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Functions of Marketing Departments

Marketing
Environmental Price
Management
Analysis Planning

Total
Broadening the Marketing Promotion
Scope of Effort Planning
Marketing

Consumer Product
Distribution
Analysis Planning
Planning

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 Functions of Marketing Department

The Total Marketing Effort

The total marketing is all about latest trends
organizing marketing and sales, building
customer-focused culture, improving marketing
skills and monitoring market.

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 Functions of Marketing Department

Environmental Analysis and

Marketing Research:
Monitoring and adapting to external factors that affect
success or failure, such as the economy and
competition; and collecting data to resolve specific
marketing issues.

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 Functions of Marketing Department

Broadening the Scope of

Marketing:
Deciding on the emphasis to place, as well as the
approach to take, on societal issues, global marketing,
and the Web.

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 Functions of Marketing Department

Price Planning:
Determining price levels and ranges, pricing
techniques, terms of purchase, price adjustments, and
the use of price as an active or passive factor.

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 Functions of Marketing Department

Consumer Analysis:
Examining and evaluating consumer characteristics,
needs and purchase processes; and selecting the
group's of consumers at which to aim marketing efforts.

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 Functions of Marketing Department

Distribution Planning:
Forming logistical relationships with intermediaries,
physical distribution, inventory management,
warehousing, transportation, allocating goods and
services, wholesaling, and retailing.

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 Functions of Marketing Department

Promotion Planning:
Communicating with customers, the general public, and
others through some type of advertising, public relations,
personal selling, and/or sales promotion.

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 Functions of Marketing Department

Marketing Management:
Planning, implementing, and controlling the marketing
program (strategy) and individual marketing functions;
appraising the risks and benefits in decision making; and
focusing on total quality.

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 Functions of Marketing Department

Product Planning (including goods, services,

organizations, people, places, ideas):
Developing and maintaining products, product
assortments, product images, brands, packaging, and
optional features, and deleting faltering products.

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Copyright Atomic Dog Publishing, 2002