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Commercial Vehicle Business Unit (CVBU)

Our Vision
To be a world class corporate constantly furthering the interest of all its stakeholders.
Our Mission
Shareholders: To consistently create shareholder value by generating returns in excess of Weighted
Average Cost of Capital (WACC) during the upturn and at least equal to Weighted Average Cost of
Capital (WACC) during the downturn of the business cycle.
Customers: To strengthen the Tata brand and create lasting relationships with the customers by
working closely with business partners to provide superior value for money over the life cycle.
Employees: To create a seamless organization that incubates and promotes innovation, excellence and
the Tata core values.
Vendor and Channel Partners: To foster a long-term relationship so as to introduce a broad range of
innovative products and services, that would benefit our customers and other stakeholders.
Community: To proactively participate in reshaping the countrys economic growth. To take a holistic
approach towards environmental protection
Passenger Car Business Unit (PCBU)
Vision
To develop TATA into a world class Indian car brand for innovative and superior value vehicles.
World class in:-
Produot appeal and styling - olean, oontenporary lines and shapes
lnterior spaoe and passenger oonfort
Ouality and reliability
Superior value in offering:-
Lowest ownership oost
Relevant oost effeotive teohnology
hore oontent at sane prioe point as oonpetition
Mission
To,
be the nost adnired nulti-national lndian oar oonpany produoing vehioles that people love to buy
oreate an organization that people en|oy working for, doing business with and investing in
Vi si on and hi ssi on