An Exploration of the Green

Marketing Phenomenon
The last call from Mother Nature
Countdown begins now…..

Swati Rai
Shweta Gupta
INTRODUCTION

Challenges

Globalization

Opportunities
 What is Globalization?
A process
whereby an
increased
portion of
economic or
other activity is
carried out
across national
borders.
 GREEN MARKETING
Green marketing
involves developing
and promoting
products and services
that satisfy customer's
want and need
without having a
detrimental impact
on the environment.
 CHALLENGES

CHALLENGES

E-Waste Polythene Packaging

 E - WASTE
Electronic waste:
Waste Electrical
and Electronic
Equipment
(WEEE) is a loose
category of
surplus, obsolete,
broken, or
discarded electrical
or electronic
devices
 POLYTHENE PACKAGING
Hazards created by
polythene:
 Soil and water
contamination
 Closing of drains and
sewerage lines
 Polythene is non-
degradable
 It remains intact in nature
 Chokes the soil from
breathing.
 OPPORTUNITIES

OPPORTUNITIES

C.D.M JATROPHA IMPACT OF MUSIC

 CDM
A mechanism to assist parties not
included in the list of industrialized
countries.
 It enables public or private sector
entities to invest in activities
 It helps in reduction of GHG
emissions in developing countries
 EMISSIONS TRADING
It is a market mechanism that
allows emitters to buy and sell
emissions.
 JATROPHA

It is a fast growing
bush which can be
grown on barren
lands and deserts
to reduce CO2 from
the environment.
 IMPACT OF MUSIC
• Songs are a great
vehicle for putting
your message across
• Thoughts are precious
but they are of more
worth if they turn into
actions
• We have considered
the example of NDTV
Environment Song and
positive effects were
noticed.
 CONCLUSION
Nature is not a temple,
but a workshop, and
man is the workman in
it. So it is the duty of all
of us, you and I in this
beautiful world, to…

Think globally and

act locally!!!