CHin dch m phm ta ra

Phn tch th trng

Phan tch khch hng

khach hng n quan tm nhu cu lm p a s khch hng yu thch sn phm t thin nhin An ton, d s dng nguoi Vn chi 5usd /ngi/nm cho m phm tm ly thch sp c tn tuoi, nhn hiu nc ngoi

Phn tch th trng

phn tch cnh tranh

tc tng trng M phm VN t 30%-40%/nm cao cp: Whoo, trung bnh: hada labo, skinfood thp: thorakao,thi dng

Phn tch SWOT

Phn tch th trng

chit xut t cy chm ngy cha c i th s dng Cng ngh sn xut tin tin 80 nc trn th gii s dng rng ri ( caychumngay.net)
thng hiu mi ln u xut hin trn th trng Vn h thng phn phi cha mnh

W:

Phn tch th trng

d nhn bit thng hiu cn thp

ph n ngy cng quan trng lm p th trng cn ln v ang pht trin Ng Vn dn chn sn phm hng VN cht lng cao ngi tiu dng thch s dng sn phm t thien nhin th trng Spa ang pht trin ( dua sp vao spa)

O:

Phn tch th trng

T:

nhiu hng m phm ln vo Vn nao NTD thch chn sn phm quen thuc

Mc tiu marketing
Doanh s???

70 t 2013

nhn bit thng hiu

50%

th phn

5%

khch hnh mc tiu

Chn dung khch hng

N:(24-40) sng tp thu nhp abc+ thch lm p, quan tm sc khe

Nhu Cu

cn sp ng tin cy an ton

khch hnh mc tiu

dng da, chm sc da, chng lo ha

Insight

khng kh ngy cng nhim....

nh V
Phn tch brand key S nh v

S 1 S 2

Thng ip nh v

Chin lc Marketing
Sn Phm Gi Phn Phi Chiu Th

K hoch hnh n
Sn Phm

lm th no Ai lm? Khi no Ngn sch

Gi

Lm th no Ai lm

K hoch hnh n

Khi nao Ngn Sch

Phn Phi

Lm th no ai lm Khi no Ngn sch

Chiu th

Ngn sch
Ngn Sch tng hp Biu t l phn phi X%Doanh thu

nh gi hiu qu KPI