Lovely Professional University, Punjab

Course Code CSE422 Course Category Course Title BUSINESS ANALYTICS Courses with numerical and conceptual focus Course Planner 14952::Harjit Singh Lectures 3.0 Tutorials Practicals Credits 0.0 0.0 3.0

TextBooks Sr No T-1 Title Fundamentals of Business Analytics Reference Books Sr No R-1 R-2 Other Reading Sr No OR-1 OR-2 OR-3 Journals articles as Compulsary reading (specific articles, complete reference) http://www.dashboardinsight.com/articles/new-concepts-in-business-intelligence/unstructured-data-101-practical-applications.aspx , http://www.webopedia.com/TERM/E/ERP.html , http://www.baldrige21.com/Baldrige%20Model.html , Title Data Mining: Concepts and Techniques Data Warehousing, Data Mining, & Olap Author Jiawei Han, Micheline Kamber, Jian Pei Alex Berson, Stephen Smith Edition 3rd 3rd Year 2011 Publisher Name Morgan Kaufmann Publishers Tata McGraw Hill, India Author R. N. Prasad, Semma Acharya Edition 1st Year 2011 Publisher Name Wiley

Relevant Websites Sr No RW-1 RW-2 RW-3 RW-4 RW-5 RW-6 (Web address) (only if relevant to the course) http://www.information-management.com/issues/20030201/6287-1.html http://queue.acm.org/detail.cfm?id=1103832 http://www.research.ibm.com/UIMA/UIMA%20Architecture%20Highlights.html http://www.dwreview.com/OLAP/Introduction_OLAP.html http://www.dwreview.com/DW_Overview.html Salient Features The problem with unstructured data Semi structured data IBMs Unstructured Information Management Architecture (UIMA) About Online Analytical Processing About data warehouse

http://publib.boulder.ibm.com/infocenter/iisinfsv/v8r0/index.jsp? Data quality topic=/com.ibm.swg.im.iis.productization.iisinfsv.overview.doc/topics/cisoiausingmonit or.html http://communication.howstuffworks.com/data-integration1.htm http://mike2.openmethodology.org/wiki/Data_Profiling_Concept Data integration basics Data profiling

RW-7 RW-8

RW-9 RW-10

http://technet.microsoft.com/en-us/library/ms173745.aspx http://technet.microsoft.com/en-us/library/ms173745.aspx

Reporting services Data mining basics

Audio Visual Aids Sr No AV-1 (AV aids) (only if relevant to the course) http://www.viennaadvantage.com/index.php? option=com_content&view=article&id=97&Itemid=148 Salient Features Fully open source ERP and CRM on the cloud demo video

Software/Equipments/Databases Sr No SW-1 SW-2 (S/E/D) (only if relevant to the course) http://download.101com.com/pub/TDWI/Files/BI%20Framework%202007-v5r.zip http://www.pentaho.com/ Salient Features BI framework Business Analytics tool

LTP week distribution: (LTP Weeks) Weeks before MTE Weeks After MTE Spill Over 7 7 3

Detailed Plan For Lectures

Week Number Lecture Number Broad Topic(Sub Topic) Chapters/Sections of Text/reference books Other Readings, Lecture Description Relevant Websites, Audio Visual Aids, software and Virtual Labs Business enterpriseorganization, its function Baldridge Business ExcellenceFramework IT in business Learning Outcomes Pedagogical Tool Demonstration/ Case Study / Images / animation / ppt etc. Planned Lecture cum demonstrations Lecture cum demonstrations Lecture cum demonstrations Lecture cum demonstrations Lecture cum demonstrations Lecture cum demonstrations

Week 1

Lecture 1

Business view of IT applications (Core Business Processes) Business view of IT applications (Baldridge Business Excellence Framework) Business view of IT applications (Key purpose of using IT in Business) Business view of IT applications (Enterprise Applications) Business view of IT applications (Types of Digital Data-Structured Data) Business view of IT applications (Unstructured Data)

T-1:Chapter 1.1

Core areas of organization Model to represent business enterprise Application of IT in organization Enterprise application architecture Different types of digital data How to manage and store unstructured data

Lecture 2

T-1:Chapter 1.2

Lecture 3

T-1:Chapter 1.3

Week 2

Lecture 4 Lecture 5

T-1:Chapter 1.5 T-1:Chapter 2.1 2.3

Terms like ERP and CRM Digital data and characteristics of structured data RW-1 Characteristics of unstructured data

Lecture 6

T-1:Chapter 2.4

Week 2

Lecture 6

Business view of IT applications (Semi-Structured Data) Business view of IT applications (Difference between Semistructured) Business view of IT applications (Structured and unstructured data)

T-1:Chapter 2.5

RW-2

Characteristics of semi structured data

How to manage and store semi structured data

Lecture cum demonstrations

Week 3

Lecture 7

T-1:Chapter 2.6

RW-2

Difference between Difference between Lecture cum Semistructured,structure Semistructured,structur demonstrations d and unstructured data ed and unstructured data Difference between Difference between Lecture cum Semistructured,structure Semistructured,structur demonstrations d and unstructured data ed and unstructured data About OLAP and OLTP Advantages and Lecture cum systems, Advantages and disadvantages of OLTP demonstrations disadvantages of OLTP and OLAP and OLAP About OLAP and OLTP Advantages and Lecture cum systems, Advantages and disadvantages of OLTP demonstrations disadvantages of OLTP and OLAP and OLAP ROLAP, MOLAP,HOLAP Multidimensional data Lecture cum demonstrations Lecture cum demonstrations Lecture cum demonstrations Lecture cum demonstrations Lecture cum demonstrations Lecture cum demonstrations Lecture cum demonstrations

Lecture 8

T-1:Chapter 2.6

Lecture 9

Introduction to OLTP and OLAP (Advantages and disadvantages of OLTP and OLAP) Introduction to OLTP and OLAP (Advantages and disadvantages of OLTP and OLAP) Introduction to OLTP and OLAP (Different OLAP Architectures)

T-1:chapter 3.1 3.2 3.4

Week 4

Lecture 10

T-1:chapter 3.1 3.2 3.4

Lecture 11 Lecture 12 Week 5 Lecture 13

T-1:Chapter 3.3 RW-4

Introduction to OLTP and OLAP T-1:Chapter 3.1 3.2 (Data Models of OLTP and OLAP) Introduction to OLTP and OLAP (Role of OLAP Tools in BI Architecture) Introduction to OLTP and OLAP (OLAP Operations on Multidimensional Data) Getting started with Business Intelligence(Using Analytical Information for Decision Support) Getting started with Business Intelligence(Definition and need of Business Intelligence) Getting started with Business Intelligence(Evolution of BI and Role of DSS, EIS, MIS and Digital Dashboards) Getting started with Business Intelligence(BI Value Chain) T-1:Chapter 3.6

About OLAP and OLTP Advantages and systems challenges in systems Role of OLAP tools ETL process

Lecture 14

T-1:Chapter 3.8

slice, dice, drill down operations Business intelligence

OLAP operations

Lecture 15

T-1:chapter 4.1

role of BI in decision making role of BI in decision making how DSS,EIS MIS helps in decision making

Week 6

Lecture 16

T-1:chapter 4.2 4.3

Business intelligence

Lecture 17

T-1:chapter 4.4 4.5

Role of DSS,EIS MIS

T-1:chapter 4.6 4.7

Transformation, storage, Transformation, delivery storage, delivery Test,Live Project 1 business layer,operational layer, implementation layer terms like ROI,ROA,TCO,TVO

Lecture cum demonstrations Lecture cum demonstrations

Lecture 18 Week 7 Lecture 19 Getting started with Business Intelligence(BI Definitions and Concepts - BI Component Framework) T-1:chapter 5.1

Week 7

Lecture 19

Getting started with Business Intelligence(BI Users and Applications) Getting started with Business Intelligence(BI roles and responsibilities) Getting started with Business Intelligence(Skill of BI Professional)

T-1:chapter 5.2

users of BI

technology solutions and business soltions responsibility of BI team members skill set of members

Lecture cum demonstrations Lecture cum demonstrations Lecture cum demonstrations Lecture cum demonstrations

Lecture 20

T-1:chapter 5.3

BI team members

T-1:chapter 5.6

specialization in BI

Lecture 21

Getting started with Business Intelligence(Popular BI Tools)

T-1:chapter 5.8

tools under business analytic

tools names

MID-TERM
Week 8 Lecture 22 Basics of Data Integration & Multidimensional Data Modeling (Need for Data Warehouse) Basics of Data Integration & Multidimensional Data Modeling (Datamarts and ODS) Lecture 23 Basics of Data Integration & Multidimensional Data Modeling (Ralph Kimballs Approach Vs. W.H. Inmons Approach) Basics of Data Integration & Multidimensional Data Modeling (Goals of Data Warehouse and ETL process) Basics of Data Integration & Multidimensional Data Modeling (Data Integration and related Technologies) Basics of Data Integration & Multidimensional Data Modeling (Data Quality and Data Profiling) Basics of Data Integration & Multidimensional Data Modeling (Data modeling basics and types of data model) Basics of Data Integration & Multidimensional Data Modeling (Data Modeling Techniques) Basics of Data Integration & Multidimensional Data Modeling (Fact Table) Lecture 29 Basics of Data Integration & Multidimensional Data Modeling (Dimension Table and typical dimensional models) T-1:Chapter 6 section 6.1 T-1:Chapter 6 section 6.3 and 6.4 T-1:Chapter 6.5 RW-5 It describes the need for data ware house It throws light on data mart models for building warehouse Students will be able to Lecture cum know the need of data demonstrations warehouse Be able to know the data marts building strategy of warehouse Lecture cum demonstrations Lecture cum demonstrations

Lecture 24

T-1:Chapter 6.6 and 6.8

ETL process

stages of warehouse construction

Lecture cum demonstrations

Week 9

Lecture 25

T-1:Chapter 6.9 and 6.10

RW-7

schema integration and instance integration

technologies of data integration

Lecture cum demonstrations

Lecture 26

T-1:Chapter 6.11 and 6.12 T-1:Chapter 7.1 to 7.3

RW-6 RW-8

data quality and profiling Data integrity

Lecture cum demonstrations Lecture cum demonstrations

Lecture 27

data models

conceptual,logical , physical data model

Week 10

Lecture 28

T-1:Chapter 7.4

normalization techniques facts,dimensions and models facts,dimensions and models

normalization techniques

Lecture cum demonstrations

T-1:Chapter 7.5

star,snowflake and fact Lecture cum constellation demonstrations star,snowflake and fact Lecture cum constellation demonstrations

T-1:Chapter 7.6 and 7.7

Week 10

Lecture 29

Basics of Data Integration & Multidimensional Data Modeling (Dimensional Modeling Life Cycle) Measures, Metrics, KPIs and Performance Management (Measurement System Terminology) Measures, Metrics, KPIs and Performance Management(Role of Metrics, and Metrics Supply Chain) Measures, Metrics, KPIs and Performance Management(FactBased Decision Making and KIPS)

T-1:Chapter 7.8

phases of data modelling phases of data modelling

Lecture cum demonstrations

Lecture 30

T-1:Chapter 8.1 and 8.2

data , measurement measure,indicators,metri terminology cs performance management role of metrics

Lecture cum demonstrations

T-1:Chapter 8.3

Lecture cum demonstrations

T-1:Chapter 8.4

Fact Based Decision Making and KIPS KPI usages

Fact Based Decision Making and KIPS KPI usages

Lecture cum demonstrations Lecture cum demonstrations

Week 11

Lecture 31

Measures, Metrics, KPIs and T-1:Chapter 8.5 and Performance Management(KPI 8.6 Usage in Companies and Origin of Business Metrics and KPIs) Measures, Metrics, KPIs and T-1:Chapter 8.5 and Performance Management(KPI 8.6 Usage in Companies and Origin of Business Metrics and KPIs) Measures, Metrics, KPIs and Performance Management(Basics of Enterprise Reporting-Report Standardization and Presentation Practices) Measures, Metrics, KPIs and Performance Management(Basics of Enterprise Reporting-Report Standardization and Presentation Practices) Measures, Metrics, KPIs and Performance Management (Enterprise Reporting Characteristics in OLAP World) T-1:Chapter 9.1 and 9.2

Lecture 32

KPI usages

KPI usages

Lecture cum demonstrations

Lecture 33 Week 12 Lecture 34

Test,Live Project 2 Report Standardization Presentation Practices and Report Standardization Lecture cum demonstrations

Lecture 35

T-1:Chapter 9.1 and 9.2

Report Standardization

Presentation Practices and Report Standardization

Lecture cum demonstrations

T-1:Chapter 9.3

It describes enterprising reporting

Be able to know enterprising reporting

Lecture cum demonstrations

Lecture 36

Measures, Metrics, KPIs and Performance Management (Balanced Scorecard) Measures, Metrics, KPIs and Performance Management (Dashboards) Future of Business Intelligence (Understanding BI and Mobility) Future of Business Intelligence(BI and Cloud Computing)

T-1:Chapter 9.4

It describes scorecard

Students will learn about knowledge management

Lecture cum demonstrations

Week 13

Lecture 37

T-1:Chapter 9.5

OR-1

It describes dashboard

Be able to know Lecture cum visualization technique demonstrations BI mobility Lecture cum demonstrations

Lecture 38 Lecture 39

T-1:Chapter 10.1 T-1:Chapter 10.2 OR-2

BI mobility cloud computing

Be able to know basics Lecture cum of cloud computing demonstrations

Week 14

Lecture 40

Future of Business Intelligence (Business Intelligence for ERP Systems) Future of Business Intelligence (Social CRM and BI)

T-1:Chapter 10.3

It describes Future of BI Be able to know fututre Lecture cum and trends in BI demonstrations L1 It describes social CRM L2 It relates BI and CRM L1 It describes social CRM L2 It relates BI and CRM L1 Basics of CRM and Lecture cum BI demonstrations L2 Basics of CRM and BI L1 Basics of CRM and Lecture cum BI demonstrations L2 Basics of CRM and BI

Lecture 41

T-1:Chapter 10.4

Lecture 42

Future of Business Intelligence (Social CRM and BI)

T-1:Chapter 10.4

SPILL OVER
Week 15 Lecture 43 Lecture 44 Lecture 45 Spill Over Spill Over Spill Over

Scheme for CA:

Component Test,Live Project Frequency 2 Total :Out Of 3 Each Marks Total Marks 10 10 20 20

Details of Academic Task(s)

AT No. Objective Topic of the Academic Task Nature of Academic Task (group/individuals/field work Individual Individual Group Evaluation Mode Allottment / submission Week 4/6 9 / 11 5 / 12

Test,Live Project 1 Class Test Test,Live Project 2 Class Test Test,Live Project 3 Live project on business analytics

Syllabus of class test 1 will be from week 1 to week 5 Syllabus of class test 2 will be from from week 8 to week 10 To tone up the decision making skills, increase practical knowledge of students about the given organization and its competitive scenario. The student can take any organization data and make analysis of that in tools like pentahoo, SPSS, MS Excel.

Written test Written test Live project