Preliminary Review of Garuda Indonesias Case Study 1.

Garuda Indonesias case study was comprehensively written with high relevancy for the study of Strategic Management or Change Management or even Transformational Leadership. It is indeed a very interesting case study especially in the aviation business which can be classified as an oligopoly industry or market structure with a high level of competition. For purpose of placement with Emerald Journal, the case study is rather long. We would like to suggest to the authors the followings: 2.1 2.2 Background information of the Aviation Industry (page 1 to 24) to be reduced to around 5-6 pages. Garuda Indonesia (page 24 to 42) to be reduced to around 10-12 pages. (a) (b) (c) (d) (e) 3. 4. 5. Corporate Strategy Marketing (to merge with Haji Flights) Operations (to merge with Service Improvement and Added Value for Customers) Human Resources Financial (to be summarized)

2.

Future Challenge (to remain unchanged). As for Exhibits (just keep Exhibit 1, 7, 10 and 11). Teaching Notes (generally the coverage is adequate) which mainly focus on: 5.1 5.2 5.3 Environmental analysis (external and internal) Review of Medium to Long-term Mission and Objectives (Exhibit 1, 7 and 11) Review of the Strategic Thrust (Exhibit 10)

By: Dr Sheh Seow Wah (27th Sept. 2010)