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  • Media Spokesperson: UAMP 2014 Crisis Management in Public Relations

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    Shangkaran Radakrishnan
    4 просмотров1 страница
    The document provides contact information for three spokespeople that can be contacted regarding the 2014 crisis at the Fukushima Daiichi nuclear power plant: Naomi Hirose of TEPCO, Mamoru Muramatu of Fukushima Public Relations, and Yukiya Amano of the IAEA. It also lists four guidelines for media spokespeople during a crisis: avoid saying "no comment", present information clearly without jargon, appear pleasant on camera, and ensure all potential spokespeople are briefed on the latest information and key messages.

    Исходное описание:

    Media Communication Mass communication

    Оригинальное название

    Media Spokesperson

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    © Attribution Non-Commercial (BY-NC)

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    The document provides contact information for three spokespeople that can be contacted regarding the 2014 crisis at the Fukushima Daiichi nuclear power plant: Naomi Hirose of TEPCO, Mamoru Muramatu of Fukushima Public Relations, and Yukiya Amano of the IAEA. It also lists four guidelines for media spokespeople during a crisis: avoid saying "no comment", present information clearly without jargon, appear pleasant on camera, and ensure all potential spokespeople are briefed on the latest information and key messages.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    4 просмотров1 страница

    Media Spokesperson: UAMP 2014 Crisis Management in Public Relations

    Загружено:

    Shangkaran Radakrishnan
    The document provides contact information for three spokespeople that can be contacted regarding the 2014 crisis at the Fukushima Daiichi nuclear power plant: Naomi Hirose of TEPCO, Mamoru Muramatu of Fukushima Public Relations, and Yukiya Amano of the IAEA. It also lists four guidelines for media spokespeople during a crisis: avoid saying "no comment", present information clearly without jargon, appear pleasant on camera, and ensure all potential spokespeople are briefed on the latest information and key messages.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 1

    UAMP 2014 Crisis Management In Public Relations Media Spokesperson 1.

    Naomi Hirose, President of TEPCO Contact number: 03-6373-1111 Address: 100-8560 Japan, Tokyo-to, Chiyoda-ku, Uchisaiwacho, 1 chome 1-3 2. Mamoru Muramatu, Public Relations Officer Contact number: 03-2365-6665 Address: 965-0023 Fukushima, Aizuwakamatsu-shi, Kogai-machi 3. Yukiya Amano, Director General of International Atomic Energy Agency (IAEA) Contact number: (+81-3) 3234-7186 Address: Seibunkan Building 5-9 Iidabashi 1 Chome Chiyoda-Ku, Tokyo 102 Japan Guidelines for Media Spokeperson 1. Avoid the phrase no comment because people think it means the organization is guilty and trying to hide something. 2. Present information clearly by avoiding jargon or technical terms. Lack of clarity makes people think the organization is purposefully being confusing in order to hide something. 3. Appear pleasant on camera by avoiding nervous habits that people interpret as deception. A spokesperson needs to have strong eye contact. 4. Brief all potential spokespersons on the latest crisis information and the key message points the organization is trying to convey to stakeholders.

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