RESEARCH PAPER

PRESENTATION

NAME – Shreyas D Laste

ROLL NO - 28
SMALL Vs MALL
 OBJECTIVES

To know the impact of

malls on small retail outlets.

 To know the impact of

small retail outlets on malls.
 METHODOLOGY

Based on Primary Data.

Total 50 Retailers
 METHODOLOGY

Convenience Sampling.

SPSS and data analysis

tools of MS excel.
IMPACT OF MALLS ON SMALL RETAIL
OUTLETS
POSITIVE IMPACT

Myths – ‘Whatever is modern is expensive’

‘Pre-packaged fresh foods may not really be fresh’

 Customer Attitudes.

NEGATIVE IMPACT

Smarter ambience of malls is unbeatable.

 Degree of Impulse buying is much higher in malls.

 Impact of Malls on Small Retail Outlets
Sr. Nature of Impact Yes No
No
1 Cut in Margins 18 32

2 Forced to widen the range of products 15 35

3 Losing loyal customers 14 36

4 Concentrate more on PR 14 36

5 Inevitability of promo tools and credit 9 41

sales
6 Visual merchandising and store design 4 46

7 No Impact 29 21
 IMPACT OF SMALL RETAIL OUTLETS
ON MALLS
POSITIVE IMPACT
Consumers gets better prices, quality, selection and
convenience for purchases at Malls.

Small Retailers no longer remain the primary source for the

basic monthly shopping.

NEGATIVE IMPACT

Proximity of location of small retail outlets.

Increased competitiveness in the services.

 Impact of Small Retail Outlets on Malls
Sr. Nature of Impact Yes No
No
1 Credit facility allowed by the small retailer 18 32

2 Personalized service rendered by the small 18 32

retailer
3 Proximity of small shops to customer’s 16 34
residences
4 Common phobia to enter big shops, many 11 39
customers prefers smaller ones
5 Unlimited timings of the small shop 11 39

6 No Impact 27 23
 BIBLIOGRAPHY

 Research paper made by -

Prof. H. Venkateshwarlu
Dr. C.V. Ranjani

 Indian Journal of Marketing – October,

2007
THANK
YOU