Institutions

Gemma Lovitt

IPC Media

IPC stands for International Publishing Corporation. IPC Media is one of the United Kingdoms leading consumer magazine and digital publishers which sells over 350 million copies each year. IPC media also covers five magazine divisions including: Connect (womens weeklies such as now magazine and look,) Inspire (leisure magazine.) Ignite (men's entertainment and lifestyle.) South Bank (womens lifestyle and home interest.) And TX. As this magazine covers five magazine divisions it

77.4% of
adults read a magazine

71.8% of
more women read IPC in a year than any other publisher magazine or newspaper
men read a magazine

highlights that the publishing house is very big and successful and takes in a load of money. Therefore as the company takes in a large income it means that the business has more money to spend on things like advertising and marketing to ensure that their magazine and company as a whole is successful. Music magazines that International Publishing Corporation own are NME and Bass.

82% of women read a magazine

Bauer Media Group

Bauer Media Group is a large German publishing company based in Hamburg which operates in 15 countries worldwide. The company was found in 1875 and is still around to this very day. Since it was founded in the 18th century it has been privately owned and managed by the Bauer family the themselves. Bauer Media reaches over nineteen million UK adults every week. Furthermore the music magazines that Bauer Media publish are: Q Mojo and Kerrang. All of the above are advertised on there main website to expand the brand identity and are all stated to be mens magazines.

Emap

EMAP stands for East Midland Allied Press and is a British Company. Emap is International Limited and is now known as Top Right Group. The current owners of Emap are by Apax and Guardian Media Group. Nevertheless Emap was the second largest magazine publisher in the UK, however in 2007 they announced that the company split and was sold off in December. Emap has now been taken over by the German publishing company Bauer.