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Krissy Rowan

Objective
Creative and goal driven marketing and public relations professional with a dynamic outlook on life and a strong desire to succeed.

Skills
Strong writing and editing skills High level technical ability Exceptional organizational and analytical skills

Experience
Independent Marketing & Public Relations Consultant Portland, OR (Current)
Krissy is a joy to work with. Her boundless energy immediately made a difference in our team, and shes got great overall skills to back it upin e-marketing, web work, media relations, project planning and promotions. ~Sara King Cole Marketing Director, Britt Festivals Specializing in marketing and public relations tactics that increases an organizations exposure and bottom line. Past Client: The TLK Group / Keller Williams Realty Built an online marketing and social media strategy, developed a new website, designed and implemented a direct mail campaign, and created new marketing collateral, helping to achieve the most profitable six months in the groups history.

Director of Communications Washington County Museum Hillsboro, OR (06/12 8/13)


Rolled out a marketing campaign that achieved 5,097 visitors (a record number). Re-designed brochures, website, e-newsletter, and signage to build brand awareness. Earned 125 local newspaper mentions/articles about museum programs generating 915,652 total impressions. Secured $25,642 in in-kind advertising dollars from local newspapers and cable television.

Assistant Media Buyer Golden Media Portland, OR (02/10 12/11)


Instrumental in the execution of a half million dollar national media spend, grossing in $1.7 million dollar in sales in a six month period.

Marketing Consultant Wells Fargo Center for the Arts Santa Rosa, CA (April 2010)
Successfully wrote and distributed three press releases, designed and edited two concert programs, a six-page print newsletter and two newspaper ads in only seven days.

Marketing Assistant Britt Festivals Medford, OR (Two Seasons: 2008 and 2009)
I hired Krissy as a consultant and she really produced. Krissy is an extremely resourceful person, and is willing to put in the time to solve problems. She focuses on the details, and is able to create great results no matter what the timeline or budget. ~Kelly Gonzales Director of Marketing and Communications, Wells Fargo Center for the Arts Created and implemented a social media marketing plan, resulting in 1,000 Facebook fans within one season, increased visits and comments on blog by 5% and achieved customer engagement on concert review page by 112%.

Assistant Media Buyer The Maentz Agency Medford, OR (09/08 - 01/09)


Improved the planning and implementation of a monthly $50,000 regional media plan including television, print, online, and outdoor media.

Communications Assistant Coalition Against Insurance Fraud Washington, D.C. (11/06 - 03/07)
Successfully pitched radio reporters the 2006 Insurance Fraud Hall of Shame which resulted in the Florida News Network picking up the story and reaching 1.5 million Floridians (top target market).

Public Relations/Marketing Associate News Generation, Inc. Bethesda, MD (11/04 - 11/06)


Contributed to growing the client base by 16% by forging strong relationships with potential new clients. Implemented a client services feedback program, allowing clients to highlight areas in which we could provide better service and enabled us to meet our clients growing needs.

Education
Bachelor of Arts in Communication California University of Pennsylvania (2 002)

Additional Information
503.347.9249 krissy.rowan@gmail.com 8684 SW Borders Street Tigard, OR 97223

Technical Proficiency Adobe Creative Suite, Microsoft Office Suite, Hootsuite, and many databases. Beginning level competency in QuickBooks. Volunteer Experience Portland Center for the Performing Arts, Portland Center Stage, and Bag & Baggage Theatre