CAPITAL TEA HOUSE

SERVE PRODUCTS: Teas and Coffee Cakes Cookies

CAPITAL TEA HOUSE

WHAT ARE THE STRENGTHS OF OUR CAPITAL TEA HOUSE? Strong Management Suitable for Health Conscious Strong Distribution Channels Variety of Teas, Coffee, Cakes, Cookies Customer Oriented Outstanding Quality of Product(input & output)

CAPITAL TEA HOUSE

CONT Affordable Community Involvement Customer Loyalty Recruitment, Training and Recognition Program Innovative Culture

CAPITAL TEA HOUSE

WHAT ARE THE WEAKNESSES OF OUR CAPITAL TEA HOUSE? Target Market Characteristics Lack of Public Awareness Saturation of Hot Beverages Segment Entrance into difficult non-core categories Lack of Promotion and Information to the prospect buyer

CAPITAL TEA HOUSE

WHO IS OUR TARGET MARKET? YOUNG ADULT PROFESSIONALS BUSINESSMAN/BUSINESWOMAN WALK-IN CUSTOMERS ACTIVE HEALTH CONSCIOUS INDIVIDUAL

CAPITAL TEA HOUSE

OUR DIRECT COMPETITORS: SILVER SPOON CAF TIME SQUARE WALL STREET CAF OUR INDIRECT COMPETITOR: THE FRAP BAR MCDONALDS & JOLLIBEE

CAPITAL TEA HOUSE

MARKETING STRATEGIES 4 Ps PRICE PLACE OR LOCATION PROMOTION(PRINT ADS, COMMERCIALS, SOCIAL MEDIA) PEOPLE GIVEAWAYS AND GCS FOR EVERY LOYAL CUSTOMER PROMO AND DISCOUNTS