Getting the Most Out of

LinkedIn
29 Tips and Facts in 29 Minutes

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Quick Background on
LinkedIn
 Tip / Fact #1:
What is ?

Wikipedia Defines it as: a business-oriented

social networking site founded in December
2002 and launched in May 2003 mainly used for
professional networking. As of February 2009, it
had more than 35 million registered users,
spanning 170 industries.
 Tip / Fact #2:
Why Should I Care?

It’s a networking tool with >35 million

users
• Traffic generator
• Research tool
• It’s your bio for the world to see
 Tip / Fact #3:
Types of People on
LinkedIn

Average Age: 41 years old

Household Income: $109,703*

*vs. US Median of $50,200

 Tip / Fact #4:
Decision Makers Are
on LinkedIn
69% C-Level Executives

EVP/SVP

Senior Management

16% 7% 8% Other

30.3% of users are decision make

Profile Tips
Tip / Fact #5: Make Profile
100%
 Tip / Fact #6:
Make Your Profile Public
 Tip / Fact #7:
Make Yourself Open to
InMail
 Tip / Fact #8:
Personalize Your LinkedIn
URL
 Tip / Fact #9:
Make it Easier to Connect
with You
Tip / Fact #10: Add Value

Pay attention to the

updates of your network:

• Make connections for

others
• Share opinions
• Learn what others are
doing
• See where people are
going
• Help others
 Tip / Fact #11:
See Who is Looking at You
Hint… scroll
down:
 Tip / Fact #12:
Stay Relevant and Updated

Your LinkedIn profile is your online presence /

press release
…keep it up to date with Professional and/or
Personal Info:
• New skills • New interests/affiliations
• New positions • New hobbies
• New experiences
• Volunteer work • Accomplishments/awards
 Tip / Fact #13:
Keep Your Status Updated

Tell the world what you are working on or

looking for…
 Tip / Fact #14:
Drive Traffic

We received 145+ RSVPs by only using our

LinkedIn status updates to drive traffic to our
session today:

Drive traffic
to:
• News
• Events
• Webinars
 Tip / Fact #15:
DON’T Overcommunicate

• 8:28 AM - I am preparing for a sales meeting

• 8:35 AM - I am driving to a sales meeting
• 9:00 AM - I am in a sales meeting
• 9:58 AM - I am leaving a great sales meeting
• 10:00 AM - I am driving home from a sales
meeting
• 11:00 AM - I am looking for a new sales meeting
• 11:15 AM - I am preparing for another sales
meeting, etc…
Growing Your Network
 Tip / Fact #16:
Grow Your Network

Insert contacts from:

 Tip / Fact #17:
Where to Find Connections

Most people look to their co-workers for

their connections, but what about…?

• Current clients • Past clients• College connections

• Past co-workers
• Current prospects • College professors
• Current vendors • Past employers
• College roommates
• Neighbors • Past friends • Local organizations
• Fellow Committee • Local groups
Members
 Tip / Fact #18:
Leverage Your Network

First...

Learn what those in your network do

and learn how you can help.

Then…

Educate those in your network what

you do so they can help you.
LinkedIn Research
 Tip / Fact #19:
Research People

Search by:
• Name
• Company
• Industry
• Title
• School,
etc…
 Tip / Fact #20:
Research Prospects
Before you make a prospecting call, look at
your prospect’s profile:
• Do you know someone who’s connected
to them
• To what organizations and groups do they
belong
• Look at their current status; what are they
up to
• Learn about them, their organization, etc.
 Tip / Fact #21:
Research Companies
Other Areas of
LinkedIn
Tip / Fact #22:
Utilize Groups

Join Groups based on:

• Geography
• Professional Focus
• Personal Focus

Research Groups that:

• Your clients are members
• Your prospects are
members
 Tip / Fact #23:
Q & A Section

Give, Give, Give!

• Share experiences
• Help others
• Develop your personal
brand
 Tip / Fact #24:
Ask the Experts

• Tap into 35 million plus

• Show people where your interests lie
• Create new connections
 Tip / Fact #25:
Ask / Answer Polls
 Tip / Fact #26:
Make a Recommendation

* Caveats
Tip / Fact #27: Don’t Break
the Laws of Human Nature
 Tip / Fact #28
Give Before You Get
 Tip / Fact #29:
BIG FINISH

1. Join our LinkedIn Group – Sales Growth

Forum

3. If you know someone who is interested,

tell them to join us for our next
presentation 4 weeks from today

5. Want more info? We have both:

• Virtual Programs
• In-house / On-site programs
Potential Uses of
Social Media
Recommendations, Events, Questions,
Posting Jobs, Status Updates, Screening
Potential Employees, Relationship
Management, Introductions, Providing
Answers, Polling Events, Post and Share
Status Updates,

Promote Blogs, Events, Drive Traffic To a

Website, Tweetup