CONSUMER BUYING BEHAVIOUR

QUESTION
Which type of learning (classical conditioning, instrumental learning, observational learning or cognitive learning)best explains the following consumption behaviors: a) preferring to purchase jeans at a Levis store, b) buying a digital camera for the first time, c) buying a new car, d)switching from cell phone services to another? Explain your choices.

LEARNING
. Learning is acquiring new, or modifying and reinforcing, existing knowledge, behaviours, skills, values, or preferences and may involve synthesizing different types of information.

CLASSICAL CONDITIONING
It is a form of learning in which the conditioned stimulus or CS, comes to signal the occurrence of a second stimulus, the unconditioned stimulus

INSTRUMENTAL LEARNING
It is a type of learning in which an individual's behavior is modified by its consequences; the behaviour may change in form, frequency, or strength.

OBSERVATIONAL LEARNING
Observational learning is learning that occurs through observing the behavior of others.

COGNITIVE LEARNING
Cognitive learning can be defined as the process by which one acquires knowledge or skill in cognitive processes. Cognitive processes include reasoning, abstract thinking, decision making, problem solving etc. In cognitive learning, the individual learns by watching, reading or experiencing some stimuli. This information is processed by the brain and later recalled.