On Writing Well

Leads!

by William Zinsser

On Writing Well by Wm. Zinsser

The Lead The most important sentence in a {paper} is the first one. If it doesnt induce the reader to proceed to the second sentence your {paper} is dead. (Zinsser 59)

On Writing Well by Wm. Zinsser

The Lead if the second sentence does not induce him to continue to the third sentence, it is equally dead. (Zinsser 59)

On Writing Well by Wm. Zinsser

The Lead Of such a progression of sentences, each tugging the reader forward until he is safely hooked, a writer constructs that fateful unit: the lead. (Zinsser 59)

On Writing Well by Wm. Zinsser

The Lead the length may depend on the audience that you are writing for. (Zinsser 59) When writing an academic paper that is under 20 pages you should be able to capture the readers attention and deliver your argument via the thesis statement in one well crafted paragraph.

On Writing Well by Wm. Zinsser

The Lead
When writing an academic paper that is under 20 pages you should be able to capture the readers attention and deliver your argument via the thesis statement in one well crafted paragraph.

Remember: you are writing for a professional expert audience. This reader is reading to find out the depth of your knowledge and your ability to construct a thesis and defend it. This is the person who assigned the paper in the first place! Avoid at all costs telling them something they already know without couching the facts within your angle and argument. The purpose of the lead is to make the reader care about your thesis and curious enough to read the rest of the paper to find out if you can make your case.

On Writing Well by Wm. Zinsser

The Lead Your thesis is the conclusion to your argument. An argument consists of reasons advanced toward a conclusion. Your body paragraphs should show a development of your reasoning toward your conclusion i.e. thesis.
Remember: you are writing for a professional expert audience who already knows the answer but needs to see how you are going to get there.

On Writing Well by Wm. Zinsser

The Lead Your thesis is the conclusion to your argument. An argument consists of reasons advanced toward a conclusion. Your body paragraphs should show a development of your reasoning toward your conclusion i.e. thesis. Remember: The purpose of your lead is to differentiate (in a positive sense!) your paper from the rest of the papers in THE PILE!

On Writing Well by Wm. Zinsser

The Lead Your thesis is the conclusion to your argument. An argument consists of reasons advanced toward a conclusion. Your body paragraphs should show a development of your reasoning toward your conclusion i.e. thesis. Remember: Your thesis statement should be the last sentence (or two) in the lead paragraph.

On Writing Well by Wm. Zinsser

The Lead -- NO! NOs! Never lead your paper with a quotation. Quotations make excellent evidence, however they may lead to inferences beyond what you intend. Leading with a quotation can often lead the reader to infer that you are more confident with someone elses words than your own. You may sandwich a quotation between your lead and your thesis, but it should assume a subordinate role to your words. It is tough to compete with anyone who is published and quotable!

Remember: The body of the paper will defer to the experts through quotations, paraphrases, and other evidence. Your lead is your opportunity to show your skills up front!

On Writing Well by Wm. Zinsser

The Lead -- NO! NOs! cajole with freshness noveltyparadox humor surprisean unusual idea an interesting fact or with a question. (Zinsser 60)

Remember: You have to ALWAYS AVOID telling the reader something obvious that he/she already knows!
Weak and boring leads often begin such and such a story by soandso the writer offers blahblahblah There is a time and place for simple and declarative identification of factual detail, but not in your first sentence!

On Writing Well by Wm. Zinsser

The Lead -- NO! NOs! (the lead) must provide a few hard details that tell the reader why the piece was written and why he ought to read it. (Zinsser 60) Remember: It is OK to provide some basic identification of the title, author, techniques etc. while revealing your angle to the paper. The angle allows the reader a glimpse at where you are going with the argument. right before you state the conclusion via your thesis. Your angle is the position you are taking toward the argument. If you are writing about feminism and Hemingway, we want to know up front if you think Hem. is a male chauvinist pig who couldnt write a realistic female character even if he channeled Willa Cather via a Ouija board.

On Writing Well by Wm. Zinsser

LEAD-ANGLE-THESIS Lead-attention grabber that flows from the title

Angle-facts within your take on the argument the SO WHAT! Thesis-the conclusion to your argument this better address the SO WHAT.

On Writing Well by Wm. Zinsser

LEAD-ANGLE-THESIS It would seem that your revision efforts would mostly focus on the evidence that your are advancing toward your conclusion, however most good writers spend the majority of their revision time on the first page of their papers. Title Lead Angle Thesis

On Writing Well by Wm. Zinsser

THESIS

A strong thesis: Takes a stand Justifies discussion Expresses one main idea Is specific
(and appropriate for the development of your argument in the required length of the paper)

On Writing Well by Wm. Zinsser

WORK

There are some things which cannot

be learned quickly, and time, which is all we have, must be paid heavily for their acquiring.
Ernest Hemingway