Pepsodent was launched in 1993 in India and since then the brand has raised the benchmark on Oral

Care solutions in India. Pepsodent has a range of toothpastes and toothbrushes that could take care of sp ecific oral care needs. Pepsodent toothpaste fights germs to protect teeth again st cavities and gives strong teeth, fresh breath and healthy gums. Pepsodent as an oral care expert offers solution to specific problems like bleed ing gums and sensitive teeth. KEY FACTS Endorsed by FDI ( the largest dental association globally) Among the most trusted brands in India (Brand Equity, Economic Times, India) Also sold as Mentadent, Zhonghua, PS and Signal in other countries NON-STOP ATTAAAACK ON CAVITY-CAUSING GERMS Pepsodent has launched a breakthrough innovation that makes superior germ protec tion accessible to the mass segment for the first time in India. Pepsodent has launched Pepsodent Germicheck Superior Power a breakthrough produc t in India which has 130% the germ attack power of Colgate Strong Teeth at 4 hou rs after brushing. This is a significant innovation given that standards of oral health in India are poor with more than 60% of the population suffering from so me form of oral problem. This is the first time Unilever is rolling out this tec hnology anywhere in the world, and the Company has applied for a patent on the t echnology. Most people in India brush only once a day in the morning. The benefits of brush ing need to last much after they have brushed. Expensive advanced care toothpast e deliver these benefits today, but it remains out of reach for a large number o f consumers. This innovation fits in perfectly with Pepsodent s brand mission of improving the oral health of consumers.