OBJECTIVES

To determine the effectiveness of company for Honda Activa. To know about consumer reactions on performance of Honda Activa. To ascertain the brand image of Activa in customers view. To study the factors influencing to buy Honda Activa . To know the Attitude of the customers towards the Honda Activa. sales promotional activities and advertising by the

LIMITATIONS
The research has been conducted only in the Kurnool city only. Few of the respondents were interested to give the opinions about Honda Activa. The survey was conducted on the basis of questionnaire which is limited for 100 samples. Due to recent releases in the market it is difficult to find out the accurate survey. Consumers response was not up to the standard due to lack of will to complete the survey.