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INSTITUTO POLITECNICO NACIONAL ESCUELA SUPERIO DE COMERCIO Y ADMINISTRACION UNIDAD SANTO TOMAS FORMACIN BSICA DISCIPLINARIA E INTEGRAL

Extranet

Intranet

Digital age.
Internet

Setting up an online marketing presence


Creating and participate in web communities

Placing ads and promotions onlines

Creating web site Cannel conflicts Using email

Content (news, sports, etc)

E- Business

Designing effective web sites

Internet services

E- Commerce

E-?

Marketing in the digital age.

Click only and mortar Emarketers


Electronic s retailers

Search tools

EMarketing

Comfort

Benefits of buyers and sellers.


Buyers
Creates relationship s Reduces costs

Global Sellers

Marketing Domains
C2B (Consumerto bussiness)

Easy and private Interactive and immediate

Flexibility

B2C (Bussinessto-consumer) C2C (Consumerto-consumer) B2B (Bussinessto-bussiness)

Access to products

Assortmen t

Increases efficiency