Integrated Marketing Communications

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Copyright 2000 Prentice Hall


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Integrated Marketing communications

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Personal selling

Advertising

publishing

Sales Promotions

Public Relations

Direct Marketing
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This ad for the Toyota Celica

may be able to cover the first
three stages of the buyerreadines s s tages : aw arenes s,
knowledge, and liking.
There is no mention of
competitors , so it does not
seem to establish preference.


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