2009 Behavioral Targeting Segment List Bate ema ers mas Reach your target consumers anywhere across our sites. By partnering with the leading behavioral targeting Page sci Mee kee erie Cn es oie Man tela OM Rc eine eee nh om cee stk oo Ta a Stee Ac eee Ae ese awe nse ea ena inca nm Race u ee a oe) Ce caa eo eects eens Domestic Intender All users who have shown interest in any domestic vehicle in the last 8 weeks Family Thinker All users who have shown interest in family vehicles, mini-vans and wagons. in the last 8 weeks Luxury & Class All users who have shown interest in BMW, Mercedes, Cadillac, Jaguar, Lexus, Porsche, etc. in the last 4 weeks ‘Truck Intender All users who have shown interest in trucks, pickups or large vehicles in the last 8 weeks BUSINESS C Level Executives All users who have shown interest in CEO's, CFO's, CIO's or COO's in the last 4 weeks Graduate Education Any Tl user who has read pages of interest containing the words ‘education, graduate school, continuing education, business school, journalism school, law school, school of nursing, or public policy’ in the last four weeks Insurance Seekers Tl users who have searched or read content on insurance lity, coverage, life, or personal property — in the last 4 weeks Legal Interest All users who have shown interest in legal matters, lawyers, malpractice or lawsuits in the last 4 weeks ‘Small Business Owners —_Alll users who have shown interest in small business, family owned business, ‘or small business loan content in the last 4 weeks.2009 Behavioral Targeting Segment List (continued) ee tea ono Entertainment Enthusiast Movie Buff Music Groupi The Guide faa) Cultural Arts Lover Family Circle Features Enthusiast Frequent Homepage Visitors Home Improvement/DIY Retirement Planning ‘Tree Hugger Ca Allergy Interest Diabetics Fitness Buff Health Enthusiast Heart Healthy Oncology Interest ‘Any user who has visited the Entertainment section at least 2 times in the last month Alll users who have shown interest in movies, theater, Academy Awards or Netflix in the last 8 weeks AAll users who have shown interest in any music genre in the last 8 weeks Any user who has visited The Guide at least 2 times in the last month All users who have shown interest in cultural arts, music, dance or theater in, the last 4 weeks Any user who is a parent or a future parent and has shown interest in children, babies, teens, or parenting in the last 8 weeks Any user who has visited the Features section at least 2 times in the last month All users who have visited any Tl homepage at least 10 times within the last month All users who have shown interest in home improvement, rehab, refurbish, construction, plumbing, painting, electrical or design content in the last 4 weeks Users who have read or searched words containing retirement planning, cemetary, burial, elderly, assisted living, retirement, social security, pension, 401k, retirement community, or retirement condo in the last 4 weeks ‘Any Tl user who has either visited the Green section or has shown interest in green or environmentally conscious content in the last 4 weeks Users who have read pages of interest or searched words containing allergies, allergy, sinus, congestion, hay fever, hypoallergenic, allegra, or zyrtec in the last 4 weeks All users who have shown interes Diabetes, glucose and health in the last 12 weeks Any TI user who has searched or read content containing the words ‘health club, exercise, gym, dieting, fitness, athletics, aerobics, weights, dumbells, running, yoga, pilates, or trainers’ in the last 4 weeks Any user who has visited the Health section at least 2 times in the last month All users who have shown interest in American Heart Association, cardiovascular, bypass, angioplasty in the last 12 weeks All users who have shown interest in cancer, cancer treatments, radiation or chemotherapy content in the last 4 weeks ros l ‘Barack Obama Follower: Hillary Clinton Follower Political-Enthusiast ‘Any Tluser who has visited the photo section/gallery at least 2 times in the last month All users who have shown interest in Barack Obama in the last 12 weeks: All users who have shown interest in Hillary Clinton in the last 12 weeks ‘Any user who has interest in political topics and either searches or reads Ti content related to politics2009 Behavioral Targeting Segment List (continued) ee ares House Hunter ~ Apartments House Hunter - Condos Real Estate Enthusiast Baer Back to School Shoppers Food & Drink Connoisseur ‘Summer Outdoor Enthusiast Winter Outdoor Enthusiasts Bran Affluent Consumers Budget Conscious Shopping Enthusiast Bono High School Sports Fan Mets Enthusiast ‘Sports Enthusiast Bearer Cell Phone Addict Computer Geek Couch Potato Technology Enthusiast hina Cruise Seeker Travel Enthusiast ‘All users who have shown interest in real estate and apartments in the last 12 weeks: All users who have shown interest in real estate and condos in the last. 12 weeks: Any user who has visited the Real Estate section at least 2 times in the last month ‘Any Tl user who has read content or searched for back to school content, school supplies, education, fashion trends, or colleges in the last 4 weeks Any Tl user who has visited the food section or has read content or searched for dining, restaurants, wine or spirits in the last 4 weeks Any Tl user who has read content or searched for nature, sporting goods, boating, cycling, hiking, fishing, camping, rollerblading, or sailing in the last 4 weeks Tl users who have shown interest in snow boarding, skiing, ice skating, and winter sports in the last 4 weeks. ‘All users who have shown interest in high end products such as Prada, Gucci, Tiffany & Co, diamonds, etc. in the last 8 weeks All users who have shown interest in sales, bargains, low budgets, inexpensive products, etc. in the last 8 weeks Any user who has visited the Shopping section at least 2 times in the last 5 weeks All users who have shown interest in high school sports in the last 8 weeks ‘Any user who has read or searched terms containing the words ‘Mets, baseball, Shea Stadium, Citi Field, David Wright, Jose Reyes, Pedro Martinez, Carlos Delgado, Francisco Rodriguez, Johan Santana, Billy Wagner, Carlos Beltran, baseball, spring training, oropening day’ within the last 4 weeks ‘Any user who has visited the Sports section at least 2 times in the last month ‘All users who have shown interest in any of the top brand cell phone brands in the last 4 weeks All users who have shown interest in computers, laptops, modems, monitors, etc. in the last 8 weeks All users who have shown interest in HDTV, plasma, LCD, TiVo and television in the last 8 weeks Any user who has visited the Technology section at least 2 times in the last 5 weeks All users who have shown interest in cruises, Carnival, Princess, Royal, Norwegian, eto. in the last 12 weeks Any user who has visited the Travel section at least 2 times in the last month eee Rett