ROSTE Framework Research Who is the client? Telamon Corporation What is the business of the client?

t? Private, non-profit organization whose purpose is to improve the lives of people in need, including migrant and seasonal farm workers. Focus on responsible advocacy for those in need, sound fiscal management and accountability to grantors help pursue the mission. Respond to educational, employment, and housing needs of people in Wicomico County. Do they have any subsidiaries? No. How successful and how large are they? Where are their offices, factories, etc.? Salisbury, MD Corporate: Raleigh, NC How much money can they spend on the campaign? $60,000 for the entire year on Y.E.P. Do they have trained personnel who can help? Yes. What equipment do they have that can be used on the campaign? Classrooms, marketing publications, trained staff to teach developmental classes for Y.E.P. What is their existing reputation? Most public think they only specialize in G.E.D. or simple job placements Are they credible? Yes. What campaigns have they conducted in the past? What worked and what did not? They were referred students through other agencies such as judicial department, high school counselors. Want more students that want to stay in the program and succeed not because they have to as a requirement from P.O.

Who is the possible target public? Youth of Wicomico County High School, 1st year college students How large is each public? How old are the publics members? 16 21 years old Where do they live? Wicomico County Are they wealthy or poor? Socially disadvantaged youth, youth that meets the minimum income requirements to have a need for this program. What language do they speak? English, Spanish, Creole What do they think of the client? They think Telamon will only help them find a job. What sources do they see as credible? What do they value or think is important? More youth are starting to value having higher education and the opportunity to be able to advance within their careers. What media do they consume and what media influences them? Music, social networks, movies. Do they have any prior experiences with the client or with other PR campaigns? Some might have done volunteer work or seen them at job fairs.

What resources and restrictions might apply? What media are available and will use your messages? Social networks, radio advertisements? What media reach the target public? Twitter, Facebook, Instagram, etc. Are there government restrictions on public relations? Any marketing publications funded by the government must have government tags such as E.E.O.

Are there cultural considerations? Culture of a more rural, slow pace community. What is the language of the client and target public? English, Spanish, Creole What is the history of the area and the public? Wicomico County has high dropout rates, not many job opportunities, and many youth dont continue to higher education because of financial reasons or lack of knowledge of the steps to take to obtain higher education. There needs to be more positive interaction with the youth to motivate them to be successful.

Objectives 1. Get more local businesses vested into the program for possible sponsorships, job opportunities, and funds. 2. Send out a clear message about the Youth Employment Program to the Wicomico County community. We are not just a G.E.D. program or job placement program. Our focus is on career development and life advancement. 3. Have more diverse programs and freedom to do more activities with students in the Youth Employment Program

Strategies 1. Create a professional media kit & presentation to hand out to business owners at their place of business, conferences, job fairs, etc. 2. Create social network accounts to give a clearer view of everything we do at Telamon in Salisbury. 3. Create fundraising ideas to raise money for more Youth Employment Program activities. Tactics 1. Media kit should contain a. Cover Letter Pitch Letter Telamon Corp. Salisbury, MD b. Fact Sheet One on Telamon Salisbury and the other on Youth Employment Program c. History of Youth Employment Program d. Staff Biographies e. F.A.Q. f. Press Release Youth Employment Program g. News Release Stories on Youth Employment Program

h. Calendar of Events i. Testimonials from customers j. List of sponsors, funders, donators k. Informational Schedules class/training schedules l. Pictures, videos m. CD Presentation 2. Facebook, Twitter, YouTube a. Post statuses about upcoming events, classes, training sessions, meetings, testimonials, achievements, videos of youth employment program. 3. Ideas a. Sponsor a student - post pictures on Facebook of students with a background story to see if anyone will sponsor them to participate in more development activities. b. Monster Dash (October) Halloween themed 5k run. People dress and run in their Halloween costumes. Each person pays $15 to register and they will receive a t-shirt. After party (Monster Bash) with local food vendors, live music, Halloween crafts for kids. c. Turkey Bowl (November) - employees and outside community can register a football team. Each team pays $10-$15 to register. Winners get gift cards. d. Telamon Cookbook Telamon employees write down their best recipes and make it into a book that can be sold to the community. Advertise it through social networks. e. Girls night out Sell certain amount of tickets for $10 each. Meet at a restaurant for appetizers and drinks. Provide limo transportation for 1-2 hours and then enjoy a night of shopping at local clothing stores where guests get %20 off any purchase made at their store. Proceeds made from ticket sales go to youth program. f. Boys night out - Sell certain amount of tickets for $10 each. Meet at a local sports bar or brewery. Provide limo or bus transportation to Movie Theater to watch a new action movie or to go paint balling. g. Karaoke night at The Deli Portion of peoples bill goes to the youth program. Evaluation