Tourist Loyalty Program

17 March 2006

MSC Management Services Sdn Bhd

3. Tourist Loyalty Program Proposal

Proposal

Loyalty Program for Tourist collaboration with Tourism Malaysia Promotion Board

Tourism Portal
Tourist Loyalty Program Portal

Sample Tourist Loyalty Card

Tourist Reward Card

System Architecture
Secondary Database Server

Primary Database Server

Zone 1 (KlangValley)

Zone 2 (Penang)

Zone 3 (Johor Bahru)

Zone 3 (Ipoh)

Zone 4 (Sabah /Sarawak)

Web 1

Web 2

Web 3

App 1

App 2

App 3

Web Server & Payment Gateway

Application Server

ISP
Streaming

Server

Smart Card Reader Data entry of merchants information

Kiosk

Benefit to the Government

Increase spending to stimulate economic growth from incentive offered. Participating Merchants can enjoy impact through marketing campaign Tourist spending pattern can be monitored. Demographic Data.

Number of Tourist

YEAR

TOURIST

2003

10,580,000

2004

15,700,000

2005

N/A

Source: http://www.tourism.gov.my/statistic/default.asp

Benefit to the Tourist

Enjoy Return From Spending. e.g discount, promotion Extensive Points Redemption. e.g cash rebate , gifts ..etc Increase customer life time value . Real Time Information. Immediate Redemption of Awards at Participating Outlet.

Proposed Project Structure

Malaysia Tourism Promotion Board - Project Owner Kendali Tower SDN. BHD. - Loyalty Program Manager and Operator MSCMS SDN BHD - Outsourcing Partner

CHECK LIST FOR CONCEPTUAL PROPOSAL

Content
Objectives Idea Rational Modus Operation
Process Flow Technology

Tasks/Info
Data Proposed Design Current Practices Worldwide discount/reward card Demographic Data Promotional Strategies Port of Entry Direct Marketing via internet Reward card, BonusLink & other loyalty card

Structure Promotional Strategies Timeline Cost Benefits

TDC Tourists Retailers

Why Us?

OBJECTIVES

IDEA

RATIONAL

MODUS OPERATION

STRUCTURE

PROMOTIONAL STRATEGIES

TIMELINE

COST

BENEFITS

WHY US?

Thank you