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  • Internet Users, PC Literates & English-Knowing Persons in India - IMRB - I-Cube 2008 & 2006

    Загружено:

    Rohit Varma
    76 просмотров2 страницы
    Low number and growth of English language speakers is a key hindrance to the growth of PC and Internet usage in urban India, suggests this data from I-Cube 2006 & I-Cube 2008 (market research on Indian Internet market by IMRB), supplemented by National Readership Survey (NRS 2005) & NRS 2006.

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    Internet Users, PC Literates & English-Knowing Persons in India_IMRB_I-Cube 2008 & 2006

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    Low number and growth of English language speakers is a key hindrance to the growth of PC and Internet usage in urban India, suggests this data from I-Cube 2006 & I-Cube 2008 (market research on Indian Internet market by IMRB), supplemented by National Readership Survey (NRS 2005) & NRS 2006.

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    Attribution Non-Commercial (BY-NC)
    Скачайте в формате XLS, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    76 просмотров2 страницы

    Internet Users, PC Literates & English-Knowing Persons in India - IMRB - I-Cube 2008 & 2006

    Загружено:

    Rohit Varma
    Low number and growth of English language speakers is a key hindrance to the growth of PC and Internet usage in urban India, suggests this data from I-Cube 2006 & I-Cube 2008 (market research on Indian Internet market by IMRB), supplemented by National Readership Survey (NRS 2005) & NRS 2006.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате XLS, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 2

    GROWTH OF INTERNET USERS & PC LITERATES VIS-À-VIS 'ENGLISH-KNOWING' PERSON

    (Urban India only)

    IMRB's IMRB's % Growth in 2008


    I-CUBE I-CUBE over 2006
    2006 2008 (with 2006 = 100)
    (million) (million)

    Literates 203 205 ~

    English knowing 77 86 11.7

    PC literate 59 72 22.0

    Ever used Internet 32 50 56.3

    Active Internet users 21 36 71.4


    (> 1 / month)\

    Note :
    1. English-knowing individuals are not growing as fast as PC literates and Internet users.
    2. Also, English-knowing persons > PC literates > Ever used Internet users

    IMRB is a leading market research agency in India.


    I-Cube are large-scale annual syndicated studies done on the Indian Internet market by IMRB.
    No study was done in 2007.
    LISH-KNOWING' PERSONS

    % Growth in 2008

    (with 2006 = 100)

    arket by IMRB.

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