E-Marketing, 3rd edition

Judy Strauss, Adel I. El-Ansary, and Raymond Frost

Chapter 2: Strategic E-Marketing

Prentice Hall 2003

Xc nh m hnh kinh doanh in t thch hp

Tiu ch xc nh m hnh KDT

Cc bn lin quan: B2C, B2B,C2C,B2G Ngun thu t: Qung co, thu bao Value configuration: value chain, value shop, value network Tch hp: vi khch hng hay i tc Mi quan h:1-1, 1-N,N-1 Tri thc: know-how, know-what and knowwhy.

Xc nh m hnh kinh doanh in t thch hp

Cc nhn t quan trng thnh cng:

Hiu v khai thc cc c im ca thng trng in t Ph hp v tha mn mong i ca khch hng: To ra gi tr cho khch hng. ng vng v kinh t

Xc nh m hnh kinh doanh in t thch hp

Hiu v khai thc cc c im ca thng trng in t Cung Cu c im khch hng

Xc nh m hnh kinh doanh in t thch hp

Gia tng gi tr cho khch hng

Xc nh Chuyn giao, phn phi

Xc nh m hnh kinh doanh in t thch hp

Kh nng ng vng v kinh t:

M hnh li nhun M hnh ti chnh

Xc nh m hnh kinh doanh in t thch hp

Cch gii hn cc m hnh chn la:

Kim sot kinh t Tch hp chui cung ng Tch hp chc nng Ngun u vao

Xc nh m hnh kinh doanh in t thch hp

Kim sot kinh t:

Gc th trng c phn cp hay t t chc o lng mc v c quan qun l, chnh sch chnh ph, khch hng, ti sn,chi ph chuyn i, sn phm c quyn, yu cu v vn v nhng u vo cn thit tham gia lnh vc KDT

Tch hp chui cung ng:

Xc inh nhng gc m cc chc nng v tin trnh KD ca t chc c tch hp v chui cung ng ca cc i tc Qun l vic vn chuyn,thu, thng lng vi khch hng, nh cung cp v iu khon phn phi

Xc nh m hnh kinh doanh in t thch hp

i mi:

Gc i mi mt m hnh KDT da trn vic da thm mt tin trnh vo hot ng qua internet. Thc y s i mi ca c nn cng nghip m mnh ang tham gia.

Xc nh m hnh kinh doanh in t thch hp

Ngun lc u vo:

Cch thc