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Prepared & Submitted by: Rajpal Bhargava C/o. Rainbow Dairy Farms VPO- Churella, District- Jhunjhunu (Raj.

) 333 001
Contact N. +91-9829050494 , E-Mail: bhargava_rajpal@yahoo.com

Acknowledgement.1 Preface. Preface. .2 Purpose of Document Document ...3 Disclaimer Disclaimer .4 Executive Summary................................................. Summary.................................................. .............................. ......................................................5 .................................... ...................................................5 Chapter 1: 1.1 Chapter 2: 2.1 2.2 2.3 2.4 Chapter 3: 3.1 3.2 3.3 3.4 3.5 Chapter 4: 4.1 4.2 4.3 4.4 Chapter 5: 5. 1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 5.9 Chapter 6: Venturing into Dairy Business Business 6 Belief in Dairy Business...7 SWOT Analysis............................ Analysis.................................... ................ .......................................... ................................. ....................................... .....................8 .....8 Strength8 Weakness.8 Opportunities8 Threats.8 Market & Sector Analysis........................... Analysis............................ ........................................................9 ................................................9 Key Statistics10 Present Scenario.14 Opportunity Ahead14 Indian Dairy Products15 Major Players15 Risk Analysis Analysis 16 Issues & Challenges at the Small Holder Level..............................................16 Important Points for Dairy Business...............................................................17 Solutions & Guidelines.18 Quality Standard18 Company Information 19 Promoters Information..19 Vision & Mission..19 Objectives..20 Our Goals...20 Our Focus..20 Opportunity Rationale20 Proposed Business Legal Status.21 Approvals & Registrations21 Expansion Plans..21 Project Profile .2 22
.22 Brief Summary

Project Highlights...22 6.1 (A) Technical Feasibility Feasibility ility ..23 6.1.1 6.1.2 6.1.3 6.1.4 6.1.5 Selection of Project Site 23 Veterinary Services . .23 Market for Selling Milk ..23 Marketing Plan.23 Financing Bank 24

6.1.6 6.1.7 6.1.8 Animal Market .24 Training Centers .24 Land for Green Fodder ..24

6.2 (B) Economic Viability Viability25 6.2.1 6.2.2 6.2.3 6.2.4 6.2.6 6.2.6 6.2.7 Chapter 7: 7: 7.1 7.2 7.3 7.4 7.5 7.5.1 7.5.2 7.6 7.7 7.7.1 7.8 7.9 7.10 7.11 Chapter 8: 8.1 8.2 8.3 8.4 8.6 8.6 8.7 Proposed Capacity25 Pricing25 Source of Finance25 Project Investment..26 Cash Flow Details27 Profit Analysis & Re-Payment Plan27 Ratio Analysis 27

Farm Inputs..................................................................... Inputs........................................................................................... .................................................................... ..............................28 ........28 Market Entry Time.............................................................................................28 Animal Housing.................................................................................................28 Office, Storage and Staff Quarters Details29 Farm Machinery..................................................................................................29 Herd Mix ............................................................................................................30 Suggestion of Selecting Breed for Commercial Farm.....................................32 Cares at Buying the Animals33 Animal Health..33 Animal Breeding & Mating System34 Artificial Insemination (AI) ..34 Vaccination & Medicines....35 Insurance for Dairy Cattles.36 Feeding...............................................................................................................36 Manpower Requirement ...................................................................................37 Farm Output........ Output............ .......................... ............................................................ ............................................... ...............................38 .....................38 Lactation Period ................................................................................................38 Breeding Stock Development............................................................................38 Increasing In Milk Yield.....................................................................................38 Sales Price...........................................................................................................38 Evening Milk.......................................................................................................38 Male Calves.........................................................................................................38 Cow Dung...38

Annexure. Annexure............................ ........................................... .................................... ..................................... ............................... ................. ........................... ..................................... ....................................... ........................... ...........4 ..40 Annexure- 1, Annexure- 2, Annexure- 3, Annexure- 4, Annexure- 6, Annexure- 6, Activity Plan Suppliers List (Dairy Equipments) Suppliers List (Agriculture Equipments) Suppliers list (Live Stock/ Cattle Suppliers) Suppliers List (Feed & Fodder Suppliers) Suppliers List (Veterinary & Semen Bank)

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________

I have immense pleasure in presenting this Project on Dairy Farming Management. Management The Subject is an interesting one. It gave me an opportunity to have a detailed study on the subject and showed how things work in the practical world. I came to understand and analyze the importance and the role of Indian Dairy Industry and Dairy farm Management.

I had a great time working on the project and we have provided information to the fullest of my knowledge and findings. I wish all the best to Entrepreneurs who want to explore and do the dairy business. Regards,


Rajpal Bhargava

Place: Churella, Jhunjhunu (Raj.)

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 1

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________

India is now emerging as a major growing in the international dairy market. With the current liberalization of India economy, it has opened a wide field for entrepreneurs from other countries to participate in development of Indian dairy industry. The dairy industry which is the second largest industry of India employs millions of persons in our country. There is tremendous scope of growth in dairy industry and we can bring white revolution in our country if this industry is properly organized.

This study was designed to evaluate the process of dairy management and milk production in dairy farms, in order to identify the pro & cons and the corresponding points of control. To obtain information and knowledge on bio security aspects, feeding and milking management, labours, calving and calf raising, milking and storage equipment, and disease treatments. Study also included the management practices among the herds in relation to the dry cow period, management of cows before calving, selling or culling of male calves, separation of lactating and dry cows and joint disposal of organic and cleaning materials from the milking parlors and milk storage room, housing of female calves and heifers; using of calves to stimulate milk let down; feeding cows during milking; hygiene procedures before and during milking; and supply and quality of water.

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 2

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________


The objective of the pre-feasibility study is primarily to facilitate potential entrepreneurs to facilitate investment and provide an overview about Dairy and Livestock Farming. arming The project prefeasibility may form the basis of an important investment decision and in order to serve this objective, the document covers various aspects of dairy and livestock concept development, startup, production, finance and business management. The document also provides sectoral information, brief on government policies and international scenario, which have some bearing on the project itself.

The purpose and scope of this information memorandum is to introduce the subject matter and provide a general idea and information on the said area. All the material included in this document is based on data/information collected from various sources and is based on certain assumptions. Although, due care and diligence has been taken to compile this document, the contained information may vary due to any change in any of the concerned factors, and the actual results may differ substantially from the presented information. The prospective user of this memorandum is encouraged to carry out additional diligence and gather any information he/she feels necessary for making an informed decision.

The report covers the total cow milk production and volume of net trade for dairy products. It offers prevalent trends and developments in the industry, future opportunities and competitive landscape of the prominent players operating in the country. The report also includes information on the major macroeconomic indicators regressed for estimating the market for milk and dairy products in India.

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 3

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________

This Pre-Feasibility has been prepared by RAINBOW RAINBOW DAIRY FARMS FARMS and is for information purposes only. This report does not constitute an offer, invitation or inducement to invest in any sector or industry. Neither the information contained in this Pre-Feasibility nor any further information made available with the subject matter contained herein will form the basis of any contract. Any recommendations contained in this document must not be relied upon as investment advice based on the recipient's personal circumstances. In the event that further clarification is required on the words or phrases used in this material, the recipient is strongly recommended to seek independent legal or financial advice.

The material in this Pre-Feasibility is general information intended for recipients who understand the risks and opportunities associated with making investment in India specifically in Dairy sector. It does not take account of whether an investment, course of action, or associated risks are suitable for the recipient. This report does not purport to be comprehensive or to contain all the information on which a prospective investor can make an investment decision. The information contained herein is based on publicly available information and sources, which we believe to be reliable, but we do not represent it as accurate or complete. The recipient of this report must make his own investigation and assessment of the information presented herein.

No representation, warranty or undertaking, express or implied, is or will be made or given and no responsibility or liability is or will be accepted by RAINBOW RAINBOW DAIRY FARMS FARMS or by any of its officers, employees, agents or advisors, in relation to the accuracy or completeness of this Pre-Feasibility or any other written or oral information made available in connection with the information presented herein. Any responsibility or liability for any such information is expressly disclaimed.

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 4

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________

India is currently the largest producer of milk in the world, overwhelmingly from the output of millions of smallholder farms. Performance of the Indian dairy industry reveals that there has been a significant increase in milk production (about 4.5% per annum) over the last three decades, broadly from early 1970s to the late 1990s. The major impetus behind this change came from successful implementation of Operation Flood Programs rograms and other Dairy Dairy Development Programs implemented by the State and Central government.

The performance of the Indian dairy sector appears impressive in terms of total milk production, but is dismal in terms of productivity as well as per capita availability. Therefore, there is a need to increase productivity of milk animals through improvement and extension of breeding services, including artificial insemination services, up gradation of animal health care facilities, better quality feed and fodder and strengthening of research, training and extension services.

The demand for milk and milk products is expected to grow at a very rapid rate due to population growth, urbanization and increase in income levels and changes in food habits. This increase in demand for dairy products will put increasing pressure on dairy production systems.

Rising human needs for milk and other livestock products have placed environmental concerns in conflict with livestock income objectives. The rapidly increasing demand for dairy products in urban areas has given rise to haphazard growth of production centers in semi-urban and urban areas. The results of financial profitability show that small-scale producers have higher financial profits (without family labor) per liter of milk than large-scale producers, other things equal.

Together with the fact that most small farms do not have easy access to information and technology, and credit, these results suggest that the provision of extension services and credit to small-scale milk producers might be a promising way of increasing milk production and productivity in India.

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 5

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Venturing into Dairy Business

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________


Dairying is an important source of subsidiary income to small/marginal farmers and agricultural labourers. The manure from animals provides a good source of organic matter for improving soil fertility and crop yields. The gobar gas from the dung is used as fuel for domestic purposes as also for running engines for drawing water from well. The surplus fodder and agricultural by-products are gainfully utilized for feeding the animals. Since agriculture is mostly seasonal, there is a possibility of finding employment throughout the year for many persons through dairy farming.

Thus, dairy also provides employment throughout the year. The main beneficiaries of dairy programmes are small/marginal farmers and landless labourers. Some facts attract to setup milk production business are:
It is eco-friendly and does not cause environmental pollution as compared to other industries.

Requirement of skilled labour is relatively less. Dairy product market is active round the year. Minimum investment on inventory (No need to stock raw materials in huge qty.) Entire establishment can be shifted to a new location (if needed e.g. Fire, Floods etc.) One can insure animals. Less energy requirement: requirement Biogas plant fed with cow dung can supply maximum energy to meet farms day to day requirement. Decomposed slurry of such plant can also be effectively used as organic manure. Most of the people in INDIA associate Dairy with Milk & Milk Products however to be more precise Dairy business is made up of 3 stages viz.

1. Milk Production: This is where an individual /company keeps animals ( cows or buffaloes), rears them & produces milk which is then further sold as liquid milk / given to Procurement people (as in 2nd step) or further processed into milk products (3rd step) viz. Curd, Lassi, Butter, Paneer, Cheese, Mava just to name a few. 2. Milk Procurement: Procurement In this there are people who are designated to collect milk from Farmers or individuals who do not have their own Marketing setup & after collection the collected milk then will be processed by them or given to others for selling (as liquid milk) or Processing into products (as in 3rd step).

3. Milk Processing: Processing This is a step which is concerned with Processing of Milk into various by
products. However to convert the milk into by-products it is very much vital to have a sufficient quantity as well as quality of milk which can only be obtained if the Dairy farming is being done properly. (A healthy animal will ONLY give good quality milk & not other wise).

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 6

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________


Dairy Farming (as a business); keeping large number of animals & following Scientific methods has just started a few years ago but is picking up very fast due to Its several advantages viz. a) Steady business with steady income unaffected by Recession. b) Milk can be sold directly from the farm (No Marketing setup needed) c) No brokers; price is already declared by the Government. d) Selling rate of milk has been consistently increasing over a period of time. e) Consumption accepted by all religions, caste & creed. Further to my interactions with scores of people thinking of entering Dairy business all across (especially India) the country it was quite evident that the general beliefs are:1. Dairy Farming is an easy business. 2. Animal gives milk throughout the year. 3. Dairy Business breaks even in the first year. 4. Compare to all other business, dairy business break even in the first year itself.

The main main costs in dairy farming are:

Capital cost: cost For purchase of animals, construction of Shed & purchase of machinery, cans etc. This cost occurs only once & is depreciable over a Period of time totally. Administrative Costs Costs: sts includes appointment of a Farm manager, Supervisor, Skilled & unskilled labours depending upon the requirements as well as the size of the farm. This is a fixed cost for a certain period. Recurring Cost: Cost includes the Feeding & Management along with Vaccination, Insurance, treatment & other miscellaneous costs. This is required daily & is liable to fluctuate at all times. It will be essential to control these costs which will have a direct bearing on the production of milk as well as Reproduction (birth of next calf). At the same time balancing of feed will also determine the REDUCTION of the Inter calving period which has a bearing on total profitability. 4. Dairy business can be done by being dependent on labours: 5. Dairy Business can be learned from from the Net & by getting hold of Project report:

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 7

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

SWOT Analysis

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________


A SWOT analysis can help in analyzing these factors, which can play important role in making the decision. This particular pre-feasibility is regarding to Dairy Farm Management Management which comes under Livestock Livestock and Agriculture Agriculture sector. Before making the decision, one should carefully analyze the associated risk factors & must consider following critical aspects, which form the basis of any investment decision. 2.1 Strengths Strengths Relatively cheap farmland. High domestic consumption Good milk quality. Ample human resource employment sector. Low cost living standard. Full family involvement, Devoted & Hardworking Sector.

2.2 Weaknesses High production costs. Low levels of bulk feed production. Poor management level in quite a few cases. Lack of education and initiative in farmer. Unorganized sector, unaware of basic farm management practices. No or low application of research work and pedigree record keeping.

2.3 Opportunities Dairy products needs are much higher than supply. Commercially viable sector with great credit potential and absorption capacity. Vast range of area of operation, more needs and scope of development. Value added dairy products are in demand. Cooperatives can play a big role for development in dairy sector.

2.4 Threats High risks of diseases in live stock. Imbalance between prices of inputs & outputs. Rising trend of cost of production with higher rate of interest as compared to profit ratio. Increasing level of poverty.

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 8

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Market & Sector Analysis

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________


India is the largest milk producing country in the world. It has come a long way from producing merely 17 million tones of milk in 1950-51 to producing 110 million tons in 2009. The per capita availability of milk during the same period has increased from 124 grams to 252 grams per day despite its increasing population. Today, the Indian Dairy industry stands at a mammoth size of US$ 70 billion1. Given the highest milch bovine population2 of 115.487 million in the world, India exhibits tremendous potential to further strengthen its position in the world dairy market. 1. India with 57% of worlds buffalo population and 16% of world cattle population has second largest livestock population in world. 2. With a growth rate of 4% per annum and 15% of global milk production, annual milk production stood at 104 million tons in 2007/08. 3. India is among the worlds largest and fastest growing market for milk and milk products, the market size in value terms being USD 47.6 billion (INR 2000 billion) growing at nearly 7.5% annually 4. Due to increased number of organized Dairy Farms with herd size 100 to 2000, great scope of mechanized and hygiene systems in dairy industry. 5. Due to competitive farm gate prices, huge opportunity exists in export of milk and value added milk products to neighboring countries where domestic production cannot meet. 6. Due to increased retail and organized structure, huge demand for milk processing plants machinery and technology. There are different sectors within within the dairy industry with great business investment opportunities: A) Biotechnology: B) Dairy/Food Processing Equipment: C) Food Packaging Instruments: D) Retailing: E) Manufacture Of Ingredients: F) Finished Products: G) Technically Advanced Manufacturing Manufacturing Units

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 9

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________



____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 10

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________


____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 11

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________



____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 12

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________


____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 13

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________


Milk production In India has considerably increased since independence and today our country stands at first position in world in volume of milk production .The milk procurement, processing and distribution operations have also expanded over the years with the organized sector playing an effective role . But as evident from sharp rises in milk prices in last few years, the demand for milk has been increasing with faster rate, and the gap between demand and supply is widening and therefore there is an emphasis on increasing milk production by Govt through animal genetics and improving fodder availability. Although there are a number of milk brands on national and regional levels supplying large volumes of good quality milk through a large distribution network, still we find a segment of health conscious urban consumer who is not finding the freshness and purity that he expects from milk and milk products. His quality needs is remaining unsatisfied, we find many consumers visiting some dairy farmers who are located at the city corners, traveling long distance and paying a premium price in search of quality and freshness.


The unsatisfied demands of the urban consumer can be met through scientifically managed commercial dairy farms. It is observed that local needs of consumers can be met through local supplies which reduce the time loss in procurement, processing and distribution of milk resulting in preserving the fresh quality by stopping the microbial spoilage immediately at the production point. The logistics cost involved in procurement of raw milk and distribution of finished product can also be kept under control in this way. Commercial Dairy farm is a solution for ensuring good farm fresh quality to the urban consumer. With the intervention of technology and Dairy Farm Management Practices it is possible to improve farm productivity and reducing cost of milk production, making this activity a profitable business venture.

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 14

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________


The term Indian Dairy Products refers to those milk products, which originated in Undivided India.

Pasteurized Milk UHT Treated Milk Condensed Milk Skim Milk Milk Powder Ghee Liquid butter Yogurt Ice Cream Butter Cheese


Over the years, brands created by cooperatives have become synonymous with quality and value. Brands like Amul (GCMMF), Vijaya (AP), Verka (Punjab), Saras (Rajasthan). Nandini (Karnataka), Milma (Kerala) and Gokul (Kolhapur) are among those that have earned customer confidence. Some of the major Dairy Cooperative Federations include: Andhra Pradesh Dairy Development Cooperative Federation Ltd (APDDCF) Bihar State Cooperative Milk Producers' Federation Ltd (COMPFED) Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) Haryana Dairy Development Cooperative Federation Ltd. (HDDCF) Himachal Pradesh State Cooperative Milk Producers' Federation Ltd (HPSCMPF) Karnataka Cooperative Milk Producers' Federation Ltd (KMF) Kerala State Cooperative Milk Marketing Federation Ltd (KCMMF) Madhya Pradesh State Cooperative Dairy Federation Ltd (MPCDF) Maharashtra Rajya Sahakari Maryadit Dugdh Mahasangh (Mahasangh) Orissa State Cooperative Milk Producers' Federation Ltd (OMFED) Pradeshik Cooperative Dairy Federation Ltd (UP) (PCDF) Punjab State Cooperative Milk Producers' Federation Ltd (MILKFED) Rajasthan Cooperative Dairy Federation Ltd (RCDF) Tamilnadu Cooperative Milk Producers' Federation Ltd (TCMPF) West Bengal Cooperative Milk Producers' Federation Ltd. (WBCMPF)

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 15

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Risk Analysis

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________

Risks & Challenges in Dairy Business Some of the important challenges faced by Indian dairy industry may be identified as follows: Highly competitive market Competition between public and private sector Quality consciousness and standardization of product Security/ guarantee Fast changing Technology Technological collaboration Liberalization in policy and action Health/ Hygiene Emphasis on self- sustenance of supporting/ promotional organization leading to better services from them. Some important issues of the dairy industry are as under:under:Breeding of animals and getting expected milk yield is a biological phenomenon, which depends upon various factors. Dairy farming besides good planning requires hardworking, reliable and alert manager. In India, usually persons from the family take the responsibility. Inadequate management of feeding heard health and lack of quality control in various stage of production can cause major loss affecting the profitability of the entire venture.


The entire dairy Industry in India has its base in the small holders and marginal farmers. These prime stakeholders of the entire value chain of milk are deprived of minimum resources of land, labour, capital etc. The other constraints at the grass root levels are: Key Challenges: 1. There is an increasing pressure on the land resources for cultivation of food crops and fodder crops are not preferred. 2. Lack of good quality animal feed 3. Lack of animal health care facilities. 4. Lack of breeding and good quality artificial insemination facilities. 5. Low genetic potential of the animals 6. Lack of chilling capacities 7. High production costs 8. Lack of financial support.

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 16

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________


1. Dairy farming looks very promising & easy (for currently this business is being done by a farmer who is illiterate) however it is equally difficult as it concerns live animals; which have to be cared for everyday. These steps can be learned easily. Unlike any other Industry we have to pay minute attention to it everyday for one small mistake can lead to losses.

2. In case Dairy farming is being done & is dependent upon Labours /Managers then this will be viable only if 50 animals are kept MINIMUM.

3. It is possible to gather information from the NET however it must be noted that Practical Experience is also essential which has to be acquired by visiting as well as staying on the Dairy farms over a period of time. Once your own dairy farm starts it will not at all be possible to travel, stay & learn at other farms.

4. While acquiring the Practical & first hand knowledge of Dairy farming it is essential to learn the basics with the help of an experienced professional who will be able to differentiate between right & wrong. It is incorrect to assume that any person (Dairy farm owner) will give you his trade secrets as well as information for FREE & willingly. Even if he gives this information it is vital to know what is essential from our point of view & to what has to be taken.

5. Lastly it is very much essential to note that: A consultant/ Teacher/ Advisor/ Friend/ beneficiary or anyone is likely to advise/suggest you on Dairy farming.

These People will give you the information but it will be ideal to determine the feasibility & viability of the same. (India is a land of consultants & anybody & everybody is likely to offer FREE advice) This can be done by asking him questions on How, What, Where, When & Why. If all the answers given to you are satisfactory then only you follow that advice.

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 17

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________


1. Every year there should be a progressive aim for breeding (including number of animals to be maintained) and production. 2. Visiting dairy farms that run on commercial basis and have a discussion with experienced farm owners. We need not have to rely much on others experience, analyze every event logically and if needed consult with local Veterinarians for more information. 3. Plant to manage the farm on our own, look for opportunities to work for an existing farm for a minimum period of six months. 4. Develop interest and study feed and fodder's market in your region, its difficulties in relation to seasons. 5. Manage a good team of laborers. You need to choose hardworking reliable persons preferably with some experience. You can also train them for specific jobs. 6. Visit the cattle market occasionally. Observe animals on sale and talk with persons engaged with purchasing of animals. 7. Read magazines on Dairy Industry and keep yourself informed.


1. Dairy farmers adhere to strict food safety regulations, maintaining clean, safe facilities. 2. Milking equipment is thoroughly cleansed before and after each use to preserve a sanitary environment. 3. Milking machines deliver milk directly from the cow to a refrigerated holding tank, where the milk is rapidly cooled to between 38 to 45 Fahrenheit to preserve freshness and safety. The milk is then quickly transported to processing plants for continued freshness and safety. 4. Dairy is one of the most regulated and inspected industries in agriculture.

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 18

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Company Information

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________

Company will be registered in the name of RAINBOW RAINBOW DAIRY FARMS FARMS under the Limited Liability Partnership act 2008, with its registered office at VPO-Churella, District & Tehsil- Jhunjhunu, Rajasthan, INDIA- 333001. The company will engaged in the production & sales of Milk, Flavored Milk, Butter, Cheese, Ghee, Yoghurt etc. The company also involved in other activities like-trading of cattle feed, hire/ purchase of agriculture land for green fodder cultivation, breeding centers, mobile veterinary centers, sell & purchase of highly milk yielding cattle's etc.


1. Mr. Rajpal Bhargava VPO- Churella, District-Jhunjhunu (Raj.) Mobile: +91-9829050494 E-mail: bhargava_rajpal@yahoo.com 2. Mr. Mukesh Kumar VPO- Churella, District-Jhunjhunu (Raj.) Mobile: +91-9799956864 E-mail: jankesh2100@gmail.com 3. Mr. Rajesh Jangir VPO- Kajara, District-Jhunjhunu (Raj.) Mobile: +91-9982522853 E-mail: raj4sangeet@gmail.com


Producing High Quality Un-adulterated Milk & Dairy Products. Self Employment. Employment opportunities generation in rural area. To be a leading and reputed brand name in the Market. Understanding the customer need.

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 19

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________

This Pre-feasibility study aims at both financial and socio economic viability with in- depth financial analysis and sustainable socio economic benefits to establish small scale Dairy Cattle Farms in Rajasthan. The objective of this feasibility is to provide a real time analysis of the market
opportunity with factual data that will lead towards overall improvement in dairy sector of economy.


To improve fertility and milk production in cattle and buffaloes:

Ensuring quality control through application of newer chemical and biotechnological concepts.

Value additions in the dairy foods supply chain for addressing the complete safety and improved public health.

Availability of healthy and novel products in the market. Validation and transfer of the technologies related to increasing animal productivity, value addition of dairy products and reducing cost of production.

Latest education technology to enhance quality of human -resource in airy supply chain.


To accomplish the vision, mission, initiatives would concentrate on the following key areas:

Improving utilization of feed resources for higher milk production. Enhancing fertility of dairy animals through biotechnological augmentation of reproduction. Developing climatic stress amelioration strategies/ techniques for dairy animals.
Innovations to enhance value addition, processing efficiency, quality and safety dairy products.

Production & availability of good quality feed and nutritions for dairy animals.
Promote dairy enterprises through transfer of technology and improved supply chain management.


Milk is among the most important consumable and marketable commodities of the world with enormous demand in domestic and international market. Cows & Buffalo is the main source of milk in domestic dairy industry. This provides huge opportunity with minimal competition for farmers to invest in dairy farming and milk processing sectors of the economy.

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 20

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________


The proposed legal structure of the business entity will be partnership. Company will be registered under the Limited Liability Partnership act 2008 and license will be obtained under the MMPO act 1992.


1. No license required in the initial stage for producing the milk in dairy farm. 2. Approval from Rajasthan Agriculture and Animal Husbandry Department to be taken. 3. Approval from Food Processing Department, Govt. of Rajasthan to be taken. 4. Regulatory & Taxation clearance. 5. Clearance from State Pollution Control Board. 6. Clearance from local District Magistrate. 7. Registration of Partnership Firm under the Limited Liability Partnership act, 2008 from the Registrar of Companies. 8. Agriculture Electricity connection from AVVNL.


1. In the first phase, starting a small scale dairy farm to producing the milk and milk would be supplied to Co-operative dairy federation, medium level dairy or hotel/ restaurants for 2-3 Yrs. 2. Increasing the capacity of the farm and setup of Milk Collection centers and various collection & distribution activities. 3. This will create employment opportunities for the villagers. 4. In the second phase, from 3rd year onwards, market survey to be done and milk processing (pasteurization and packing) plant would be established. 5. In the third phase, from 5th year onwards, expending the product line and other milk products like yoghurt, chhachh/ lassi, paneer, ghee, flavored milk etc. would be produced. 6. Packaged milk would be marketed directly to the consumers through various channels like distributors, milk parlors & franchisee. 7. These activities will generate many more employment opportunities for the village people.

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 21

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Project Profile

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________

The proposed pre-feasibility is for establishment of Dairy Cattle Farm with increase per cow milk production through state of the art farm management facilities, efficient and effective utilization of dairy production and deployment of technologically advance infrastructure. The project requires a unique mix of technology and herd composition that will make it possible for investor to achieve economies of scales and attain high rate of return on investment.

Brief Summary of Project is as Follows.

1. For the establishment of Dairy Farm in Rajasthan, this feasibility has been conducted. 2. The initial cost of the project is Rs. 38,80,000/-, including initial capital cost of Rs.
35,80,000 and initial working capital for 3 months Rs. 3,00,000/-

3. Farm will b=e started with 20 Nos. of Cows and approx. 90,000 Ltr. Milk (20 CowsX15
Ltr.X300 Days) to be produced in a year.

4. Sales price assumed @ Rs.20/- per ltr. or may very time to time as per govt. policy. 5. Projected Revenues for the project for year 1, year 2, year 3, year 4 and year 5 is Rs. 23.65,
23.85, 24.05, 35.71, and 47.30 lacs respectively. 4. Gross profit for year 1, year 2, year 3, year 4 and year 5 is Rs. 11.65, 10.41, 9.17, 18.49 and 24.38 lacs respectively. 5. Payback period of the project is approximately 5 years. 6. Average Return on Investment is 19.28%. 7. The IRR of the project is 32.23%.

Project Highlights:
1. Project is at prime location on ChuruChuru- Jhunjhunu main highway road and very close to main city Jhunjhunu (15 Km). 2. Public as well as private transport facilities are available all the time. 3. Govt. Veterinary and breeding facilities are available in the village itself and nearby city. 4. Sufficient land for green fodder cultivation and clean water all the time to cattles. 5. Project related to Dairy Farming to produce High Quality UnUn-adulterated Milk Milk & Dairy Products. Products Demand of milk and milk products is very high and rapidly growing due to population growth, urbanization, and increase in income levels and changes in food habits.

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 22

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________


We have the parental agriculture land (4acres) with water and electricity on the State highway no. 37 (Jhunjhunu to Churu Road). The farm is located at the prime location and because it is on road, easy and immediate transport facility available all the times. Milk and milk products can be delivered in minimum time duration to the retailers to keep the freshness and purity of the products. Due to availability of water and electricity, the fresh green fodder & clean water available all the time for the animals.


There is Govt. Veterinary hospital available in our village (200 meter from Dairy Farm), where entire time veterinary doctor available in the office time and available on request call after office time. Medicines, vaccination & A.I. facilities available for cattle as per the requirement. Veterinary doctor can also provide good consultancy services, farm visits & check ups on request.


The dairy farm is hardly 15 KM from the main city Jhunjhunu, where major Milk Co- Operative Societies are processing the milk in their plants likeSaras, Mother Dairy, Lotus Dairy, Reliance Dairy & Goyanka Dairy. They are ready to buy the bulk milk at competitive market price. Also the major hospitals, hotels, universities and institutions in the city, are ready to get the bulk milk as they are very conscious about low fat, fresh & pure milk. The market is huge and the difference between demand & supply has gradually widened over the years. Still the retail customer likes to buy loose milk from milkmen instead of packaged milk whatever the quality.


Being the entrepreneur our main focus is profitability but also target is how to serve our client in constructive manner. Therefore our marketing goals will be the blend of both factors. Our first strategy is about the awareness of our farmhouse. We will increase the awareness among the customers through proper advertising and marketing of the products & services.

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 23

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________


Branch office of Rajasthan Gramin Bank is in our village and NABARD & Land Development Banks are in the nearest city in Jhunjhunu, which can be finance the project as project is at prime location and scope of the project is high due to rapid growth of milk and milk products.


Animal markets, Government and private livestock farms and animal husbandry centers are the main sources for purchasing good milking animals. Animal markets are situated in different places in Punjab, Haryana, and U.P. Good quality high yield milking cows (Holstein Frisian or Jersey) or buffaloes (Murrah) to be purchased. There are different contractors also available in the markets that help locating the good quality and cross breed animals.


Krishi Vigyan Kendra (KVK) at Jhunjhunu (15 KM from the Village), where training facilities available for Dairy Farm Management and Agriculture activities. Training related to farm management, cattle feed, health, vaccination and breeding can be taken from KVK and other programmes from
Agriculture & Animal Husbandry departments organized by State and Central Govt. in the city time to time.


We have the agriculture land (4acres) with water and electricity facility. The land required for fodder production depends on the carrying capacity of the land. On an average 4 to 5 dairy animals along with their followers can be maintained on an acre of well fertile agricultural land with irrigation facilities. Also the availability of total mixed rations (TMR) in the market, the requirement of land for fodder cultivation can be reduced. However, the farm productivity is higher and the cost of milk production is lower if farm grown good quality green fodders are available in plenty. For fodder production production: oduction 0.25 Acre irrigated land required per adult animal, so 4 acres land is sufficient for the 20 animals to cultivate the green fodder. Concentrate feed and Total Mixed Ration (TMR) available in nearest market Jhunjhunu, which is hardly 15 km from project site.

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 24

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________


No of Cows to Start Milking Days Average Milk Yield Total Animal for Start-up Estimated Price of Cow Capacity Selling Price 20 Nos Crossbred Jersey or H.F. Cows 300 days/Year 15 Ltr./Day/Cow or Buffalo 20 (8 Buffaloes+ 12 H.F. Cows or 20 Cows) Rs. 60,000/- per cow with transportation 90,000 ltrs./Year (300Ltr./Day) 20 Rs./Ltr.

The feasibility study suggests an initial herd size of 20 animals, which is economical to justify the overhead cost. The farm size will increase to 200-250 animals within 10 years. Herds mix of 75% cows and 25% buffaloes are recommended to get the maximum milk production round the year. The Project can be completed in 03 months. The best quality of cows to be purchased likeCrossbred Jersey or Holstein Friesian and its gives 16-20 liters milk per day. The market is readily accessible. A cow, on average, yields 15 liters of milk a day over a lactation period of 280 days whereas a buffalo, buffalo, on average, yields 8 liters a day over a lactation period of 305 days.

This pre-feasibility suggests that milk will be sold at the farm or may be directly sold in the urban market. The milk price varies according to its quality and the season. Cow milk is sold at Rs.25/per liter at the farm gate and in the co-operative milk society is around Rs20/-. The current market price is at a profitable rate.


Finance Assistance under Dairy Dairy Development Entrepreneur Fund Fund a finance scheme of Department of Animal Husbandry, Dairying and Fisheries (GOI) or scheme of state government for the entrepreneurs.

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Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________


The total cost of the project is Rs. 40,00,000/- Out of which capital cost of the project is Rs. 35,00,000/- for purchasing the animals, construction sheds & staff rooms, machinery & equipments and the rest is used to meet the working capital requirement for minimum 3-4 months.


Qty 20 3000 1 1 1 1 2 10 1 1 1 1 1 1 1 1 1 1 1 1 Unit Nos Sq. Nos Nos Nos Nos Nos Nos L.S. L.S. L.S. L.S. Nos L.S. L.S. Cost 60,000.00 250 250000 150000 250000 500000 25,000.00 2,500.00 20,000.00 55,000.00 50,000.00 10,000.00 15,000.00 300000 100000 Amount 1,200,000.00 1,200,000.00 750,000.00 750,000.00 400,000.00 250,000.00 150,000.00 975,000.00 250,000.00 500,000.00 50,000.00 25,000.00 20,000.00 55,000.00 50,000.00 10,000.00 15,000.00 400,000.00 300,000.00 100,000.00 55,000.00 25,000.00 5,000.00 5,000.00 15,000.00 5,000.00 3,780,000.00 Remarks

Infrastructure & Equipment Live Stock Live Stock with Transportation Buildings Construction of Shed, Feed Storage, Milk & Agricultural Equipments Setup of Submersibles Pumps for Agriculture Electricity Cost Dairy Equipments Generator Set Pickup for Transportation Milking Machine Milk Cans (30Ltr.) Milko Tester (Electronic) Milk Analyzer (LAKTAN 240) Electric Chaff Cutter with Motor Other Equipments Inverter with Battery Land Development & Fencing Chain Link Fencing Land Development & Levelling Office Equipments Computer Set Printer Set UPS 500 KVA Furniture Set Other Stationery Items

Nos 25,000.00 Nos 5,000.00 Nos 5,000.00 L.S 15,000.00 L.S 5,000.00 Total Budget for Start-up

Ca pita l Investment
Buildings 20%

Agricultural Equipments 11%

Live Stock 31%

Dairy Equipments 26%

Of f ice Equipments 1% Live Stock Buildings Agricultural Equipments Dairy Equipments Land Development & Fencing Of f ice Equipments

Land Development & Fencing 11%

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Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________



6.2.6 Profit Analysis & Re-Payment Plan

Repayment period depends upon the gross surplus in the scheme. The loans will be repaid in suitable monthly/quarterly installments usually within a period of about 5 years. In case of commercial schemes it may be extended upto 6-7 years depending on cash flow analysis.


Net Profit (Turnover- Cost of Prod.) Profit of Sales % Gross Profit Margin Return on Investment Internal Rate of Return (IRR) Net Present Value (NPV) Breakeven 8,85,134/36.50% 0.32:1 40.00% 60.18% P.A. 92,99,156.06 2 Yrs.

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Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Farm Inputs

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________


The demand of milk in summer is high as compared to winter. Thats why the animals in summer are sold at a bit higher prices as compared to winter. So the proposed business can be started before the onset of summer season. At the commencement of the proposed business, it is important that the entrepreneur must have good knowledge of the production and have contacts with the livestock breeders and farmers. The ability to work with people and animals, and efficient use of resources are important aspects in modern and commercial dairy farming.


Sheds of the animals would be airy with protection of the animals from extreme temperatures and strong winds. The animal housing would be facilitated with fresh drinking water for animals. There would be proper drainage system to keep hygiene at the farm. It consists of a built up animal shed, a brick soling paddock for animals, calving pens in which pregnant animals are kept separated from other animals before calving, one room for milk storage, one room for storing farm equipment and one for compound feed storage.

The animals can be dehorned, as they are easier to handle in barns and cause less accidental injury to neighboring animals, handlers, walls, and trees.

Land & Shed Details

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Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________


As per the given below table, office area, storage room for fodder and tools and staff quarters to be constructed.


The pre-feasibility suggests, hiring tractor for land preparation to grow fodder crops. Only few farm equipment like fodder chopper, water pumps, milk utensils will be purchased.


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Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________


The ideal mixed herd should consist of 80% cows and 20% buffaloes for the viability of a farm. The cows are comparatively high yielder as compared to buffaloes. This means that there will be 15 cows and 5 buffaloes in a mixed herd or pure Holstein Frisian cows to be purchased.

Herd Planning

Live Stock/ Animal Cost

Lactation Chart

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Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________


Jerseys vary from dark brown or fawn, and sometimes are splashed with white. Dairy milk yield is found to be 20 liters whereas cross bred jersey, cow gives 8-10 liters per day. Well acclimatized especially in the hot and humid areas A Jersey calf weighs around 60 lbs. at birth. A mature Jersey cow weighs 900-1,000 lbs. Cows are milked for an average of 3-4 years Age at first calving is 26-30 months Calving interval is 13-14 months

This breed is from Holland Holsteins are black and white, and each has a unique pattern. It can perform well in coastal and delta areas. A Holstein calf weighs 80-110 lbs. at birth. A mature Holstein cow weighs 1,300-1,500 lbs. Milk yield - 7200-9000 kgs This is by far the best diary breed among exotic cattle regarding milk yield. On an average it gives 25 litres of milk per day whereas a cross breed H.F. cow gives 10 15 litres per day.

It is mating of animals of different breeds. Cross breeding is followed for breeding animals for milk production and meat production. In India zebu breeds of cows and nondescript cows are crossed with exotic breeds like Holstein Friesian, Brown Swiss and Jersey bulls or their semen, to enhance the milk production potential of the progeny. The crossbreeds are having exotic inheritance from Jersey, Brown Swiss or Holstein Friesian or a combination of these different breeds. Jersey breed is known for the milk fat percent and Holstein for the high quantity of milk.

S. N. Name of the Breed Native breed 1 2 3 Brown Swiss Switzerland

Specific region -

Assembling centre Remarks India, Pakistan & other Dairy breed Asian countries

Holstein Friesian Holland Jersey

Province of North Throughout the country Holland and West Dairy breed (crossbreds) Friesland Crossbreds available in Dairy breed British Isles Island of Jersey all states.

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 31

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________


Under Indian condition a commercial dairy farm should consist of minimum 20 animals (10 cows, 10 buffaloes) this strength can easily go up to 100 animals in proportion of 50:50 or 40:60. After
this however, you need to review your strength and market potential before you chose to go for expansion.

a. Middle class health-conscious Indian families prefer low fat milk for consumption as liquid milk. It is always better to go for a commercial farm of mixed type. (Cross breed, cows and buffaloes kept in separate rows under one shed). b. Conduct a through study of the immediate market where you are planning to market your milk
You can mix milk from both type of animals and sold as per need of the market. Hotels and some general customers (can be around 30%) prefer pure buffalo milk. Hospitals, sanatoriums prefer cow's milk.

Selection of Dairy Breeds for Commercial Farm

1. Good quality cows are available in the market and it cost around Rs.1200 to Rs.1500 per liter of milk production per day. (e.g. Cost of a cow producing 10 liter of Milk per day will be between Rs.12,000 to Rs.15,000). 2. If proper care is given, cows breed regularly giving one calf every 13-14 Month interval. 3. They are more docile and can be handled easily. Good milk yielding cross breeds (Holstein and Jersey crosses) has well adapted to Indian climate. 4. The fat percentage of cow's milk varies from 3-5.5% and is lower then Buffaloes.

1. In India, we have good buffalo breeds like Murrah and Mehsana, which are suitable for commercial dairy farm. 2. Buffalo milk has more demand for making butter and butter oil (Ghee), as fat percentage in milk is higher then cow. Buffalo milk is also preferred for making tea, a welcoming drink in common Indian household.
3. Buffaloes can be maintained on more fibrous crop residues, hence scope for reducing feed cost.

4. Buffaloes largely mature late and give birth to calves at 16 to 18 months interval. 5. Male calves fetch little value.

6. Buffaloes need cooling facility e.g. wallowing tank or showers / foggers with fan.

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 32

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________ 7.5.2 SUGGESTIONS & CARES TO BUY THE DAIRY CATTLES
Jersey & H.F. are the highly yield milking cows in the world as well as in India. Crossbred cows are most adoptable in Indian climate. Get the necessary advice and discussion with experienced dairy famer or commercial farm. Inspect all the necessary things like body size, size of udder, horn, etc. to stand beside the animal. Buyer should milk by himself 2-3 times a day to get the average milk per day. Milking from all four udders to check the proper milking Animal to be bought in 1-2 lactation or 3-6yrs age group. Age can be guess by their teeth, (2 teeth=2-3 yrs, 6teeth=4yrs, & 8teeth=6yrs.) Animal to be bought in at least 1-2 month pregnant condition. To be proper checked of blindness of animal to move the hands in front of animals eyes. Avoid buying at the time of infective disease in the area.


1. The dairy has a Herd Health Plan, developed in consultation with the herd veterinarian or other knowledgeable professional 2. Veterinarian/ client/ patient relationship 3. Vaccination protocol 4. Daily observation of all dairy cattle for injury or sign of disease. 5. Protocol for new born calf management 6. Protocol to ensure feed safety. 7. Training program for family members, and employees who are involved in detecting diseases and injury and reporting these cases and action to be taken. 8. All animals permanently identified and an effective record keeping system employed for animal care and management decision making. 9. Dairy observation of animal behavior, health, water and feed consumption, manure consistency, milk abnormalities etc.

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Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________


Observe the animal closely and keep specific record of its coming in heat, duration of heat, insemination, conception and calving. Breed the animals in time. The onset of estrus will be within 60 to 80 days after calving. Timely breeding will help achieving conception within 2 to 3 months of calving. Breed the animals when it is in peak heat period (i.e. 12 to 24 hours of heat). Use high quality semen preferably frozen semen of proven sires/ bulls.

Advantages of Systematic Breeding Programs

1. Improve the efficiency of heat detection 2. Achieve more timely first service 3. By improving the pregnancy rate there will be a reduction in the variation in calving intervals among cows 4. Possibly reduce involuntary culling for reproductive reasons 5. Concentrate labour for reproductive management to specific time periods 6. Improve the overall reproductive performance of the herd


Artificial insemination is the technique in which semen with living sperms is collected from the male and introduced into female reproductive tract at proper time with the help of instruments. A practical recommendation for timing of insemination Cows showing estruses should be inseminated:

A practical recommendation for timing of insemination Cows showing estruses Should be inseminated Tool late for good results In morning Same day Next day In afternoon Morning of next day or early afternoon After 3 p.m.

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 34

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________


Vaccination & medicine is required to prevent any disease outbreak in the animal herd. Each new animal will be vaccinated before entering the farm. It will cost Rs. 550 for both cow and buffalo per year. The vaccines are provided to the Government Farms and Hospitals on payment. Farmers can also obtain these vaccines on payment according to prescribed schedule from the Institute. Technical guidance is also provided to the farmers. Farmers can have their animals vaccinated from the field Veterinary Hospitals and Centers.

Vaccination schedule for dairy cattle & buffaloes: S.N. Name of disease First dose in young animals 1. Foot & Mouth disease (F.M.D) Time Regular doses At the age of third week of calf & 3 month after first vaccination as Booster dose At the age of six month & above At the age of six month & above At the age of six month & above (Only in prevalent areas) Only Once (In affected herds for female calves only & only for 4-8 month old ) At the age of two month & above

Oil adjuvant vaccine: Yearly Alum Precipitated vaccine: Two times a year(September & march) Yearly Before monsoon (Twice in prevalent areas) Yearly Before monsoon (Twice in prevalent areas) Yearly (Only in prevalent areas) -----------------

2. 3. 4.

Haemorrhagic Septicaemia (H.S.) Black quarter (B.Q.) Anthrax




Thileriosis (Only for cattles)

After each three years


Do not vaccinate animals which are already in stress (Like bad weather, Scarcity of fodder & water, Disease outbreaks, after transportation etc.) Try to deworm animals & remove ecto-parasites one to two weeks prior to vaccination. Strictly follow vaccination schedule after consultation with veterinary experts. Keep records of vaccination for name of vaccine manufacturing company, Batch number, Expiry date, Dose & route of vaccine. Maintain cold chain for vaccines which may have to keep for 2-8 degree Celsius temperature. Create stress free environment for animals after vaccination

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Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________

The animals may be insured annually or on long term master policy, where ever it is applicable. The present rate of insurance premium for scheme and non scheme animals are 2.25% and 4.0% respectively. Highlights 1. This scheme covers the following whether indigenous, exotic or cross-bred. a.) Milch Cows and Buffaloes, Calves / Heifers, Stud Bulls, Bullocks (Castrated Bulls) and Castrated Male Buffaloes. 2. Sum Insured under the policy will be the Market Value of the animal. 3. The basic premium rate per annum is 4% of the Sum Insured. Long term policies are also issued with long term discounts.

Veterinary & Insurance Details

With crossbreeding programmes and currently with the use of high genetic potential bull germ plasm, the modern dairy cow has been producing large quantities of milk. It is not uncommon for a cow to yield 30-40 kg milk per day. Feeding and management of such high yielder require special skills especially during periods when animal is under production stress. Modern high producing animals are either in lactation or in advanced pregnancy posing a regular metabolic stress to the body.


There is no fixed fodder requirement for the animals but a rule of thumb says that an animal needs daily fodder equal to 9%-10% of its body weight (3% of live body weight on Dry Matter Basis). According to estimates, buffalo consumes 50-55 kg fodder daily while cow consumes about 40-45 kg.

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Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________

Fodder Details

Feed & Fodder Cost


For a dairy enterprise, manpower is required for performing different animal husbandry practices at the farm e.g. feeding, watering, and milking and care of animals etc. One mature person can handle fifteen milk animals easily. Two farm workers are recommended for handling 20-animals. A supervisor cum farm manager can be hired to supervise all the farm activities.

Manpower & Other Expenses

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Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Farm Output

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________

8.1. Lactation Period The lactation period is the period during which the animals yield milk. These animals are called wet animals. Generally the lactation period of cows is 280 days and that of buffaloes is 305 days. For calculation, the feasibility has taken 80% of the total number of cows as wet cows and 70% of the total number of buffaloes as wet buffaloes. The calving interval (The interval between two calving) in a buffalo is about 18-20 months, while cow has 15-16 months. 8.2. Breeding Stock Development The proposed farmer will raise breeding stock, both future breeding bull and future dairy animals at his own farm by selecting good off springs of high producers. The first generation (F1) will be capable of giving milk after 2 years in case of cows and 3 years in case of buffaloes. 8.3. 8.3. Increase in Milk Yield The milk yield will be improved as a result of appropriate breeding systems discussed earlier. Low yielding animals are sold in the market. On an average, cows are productive for 7 to 8 years while buffaloes are productive for 8 to 9 years. 8.4. 8.4. Sale Price In this feasibility study, it is assumed that all the milk will be sold to milk processing companies, house holds & milk shops etc. @ Rs. 25/liter. 8.5. 8.5. Evening Milk Milk can be stored in a milk chillier / freezer on 14.5% Total Solids at the farm if milk collection is not possible in the evening. 8.6. 8.6. Male Calves 3 months old male calves will be sold at the farm sooner after birth for Rs. 5,000/- per animal. They can also be reared in separately for beef production. 8.7 Cow Dung Cow dung is used in India as fuel and bio gas energy plant. It also used as compost for the agriculture purpose which helps to improve the production of agro products.

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 38

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 39

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001


Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________


1. Food & Biotech Engineers (I) Pvt. Ltd. (Mr. (Mr. R. P. Singh) Singh) Off. & Works: Works Chaprola Road, Prithla, Tehsil-Palwal Distt. - Palwal, Pin: 121102 Haryana (India) Email : info@foodbiotech.co.in Contact No : +(91)-9312069945, 01275-262157, 01275-262158 2. SSP Pvt. Limited. (Registered (Registered & Corporate Office) Office) Address: 13 Milestone, Mathura Road, Faridabad, Haryana-121 003 (India), Phone : (129)-4183700 / 4183799, Fax : (129)-2277441 / 4183777 E-mail : info@sspindia.com, marketing@ssp.co.in Research & Development Center (Recognized by DSIR, Govt. of India) 19 DLF, Industrial Area, Phase-II, 13/4, Mathura Road, Faridabad- 121003, Haryana (India) Phone: -(129)-2277730 / 2275441, Fax:-(129)-2254956 3. Goma Engineering Pvt. Ltd. (Mr. RANJEET KUMAR) D/312, Sector - 45, Railvihar Colony, FaridabadHariyana - 121 003, Mobile No: 093138-88903 Email: ranjeetkumar@goma.co.in 4. Dairy N Pack Office Address: C-8, Sec-8 Noida, Uttar Pradesh 201301, INDIA Contact Number - +91 9999054970, +91 9873907980 Email: anup@dairynpack.com , mepl_india@yahoo.co.in 5. Indian Dairy Equipment Co. (Mr. (Mr. Rajeev Thukral) Thukral) Address: 364, Azad Market,New Delhi - 110 006, Delhi, India, (INDIA) Phone :+(91)-(11)-23615823 / 23612050, Fax : +(91)-(11)-23682900 Mobile :+(91)-9811089723 / 9811089723, Email :sales@idec.co.in 6. Shruti Flexi Packs Pvt.Ltd. Contact Person: Dr. Mrs. Sharayu R. Sawant E- Mail: - shrutipack@rediffmail.com, shrutiflexipack@gmail.com Mob: 9892 618 924, Factory: +91- 22 - 2595 5274, +91- 22 - 2594 5274 Factory: Unit no 11, Shiva Industrial Estate, Maruti Mandir Marg (Lake Road),

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 40

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________


1. Shri Ram Cattle Feeds Industries Animal Feeds Distributors Mr. Sanwarmal Maheshwari Jaitpura, Jaipur, Rajasthan 303704 0141-224335, 98292 13357

2. Shri Ram Cattle Feed Industries Animal Feeds Distributors Mr Chiranjeev Lal F-137, Udyog Vihar, Jalupura, Jaipur, Rajasthan 0141-14232324800, 1423224335, 98292 13357

3. Raja Fat And Feeds Pvt. Ltd. (Mr. Mohit Raja) ( Lakkar Mandi Road, Rajpura, Punjab, India- 140 401 Tel. +91-01762-240337, Fax: +91-01762-226737, Mobile: +91 09814245237, E-mail: mohit@rajafatandfeeds.com, mohit_raja_2000@rediffmail.com Website: http://www.rajafatandfeeds.net 45

1. 4. 5.

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 41

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________


1. Krishna Industries (Mr. Vikas Agarwal) Agarwal) G-12, RIICO Industrial Area (Ext.) Bhilwara, Rajasthan, India- 311 001 Tel. +91-1482-240892, Fax: +91-1482-260098, Mob- 91-9414210852 E-mail: vikaski@yaoo.com, www.krishnaindustries.co.in

2. Vardhman Steel Industries (Mr. (Mr. Kamlesh Jain) Jain) G-30, RIICO Extension, Bhilwara, Rajasthan, India- 311 001 Tel. +91-01482-260410, E-mail:kamleshjain3000@yahoo.com, www.vardhmansteelindustries.com 3. Modern Wire netting netting Manufacturing Company Mr. Naresh R. Gurbani / Mr.Tulsi V. Gurbani (Partners / C.E.O.) B-233, Road No.9, V.K.I. Area, Jaipur-302013 , Rajasthan (INDIA) Phone : +(91)-(141)-2330377, Fax : +(91)-(141)-2333099, Mob. : +(91)-99290-99333, E-mail : contact@weldmesh.in 4. Parag Industries (Mr. Pankaj Khandelwal) ( No. G-1-30, Road No. 2 A, RIICO Area, Bindayaka, Jaipur, Rajasthan - 302 002, India, Telephone: +(91)-(141)-2318097/ 2201017 5. G.I. Pipes G-55, Masjid Moth, Greater Kailash-III, New Delhi-110048 (INDIA) sparkelectrodes[at]gmail.com, http://www.gipipesindia.com/, http://www.sparkelectrodes.com/ +91-11-41637397, +91-11 -29219500 6. Rama Steel Tubes Limited (Contact Person: Mr. Richi Bansal) ( Address : 15/1, 2nd Floor, Asaf Ali Road, New Delhi - 110 002 (India) Tel: +(91)-(11)-43656667 / 71, Fax : +(91)-(11)-43656699, Mob. : +(91)-9310411533, E-mail : info@fence-steeltubes.com, director@fence-steeltubes.com

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 42

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________


1. MODEL DAIRY FARM NARAMAU, G.T. ROAD, NEAR ALIMCO, Kanpur - 209217, Uttar Pradesh, India Key Personnel - Mr. Prateek Vaish (Partner) Mobile : +919936286478, 09936269361 E-Mail: prateekvaish@yahoo.com, info@modeldairyfarm.com

2. GUPTA DAIRY FARM FARM, RM, Karnal, Haryana 09416031427, 09416202427 09034166465, Email at: apgoyal1986@yahoo.co.in

3. SACHDEVA DAIRY FARM Mr. Anil Sachdeva

940/31, Buffalo Market,Behind Mal, Godown Road,, Rohtak, Haryana, India - 124001 Phone : 91-1262-233045, Fax Fax : 91-1262-233045 Mobile : +91-9896146700,+91-1262-233045/+91-9896146700 Email ID : sachdevadairyfarm@gmail.com, anilsachdeva_sdf@yahoo.co.in Web Site : http://www.sachdevadairyfarm.com Web Page : http://www.exportersindia.com/sachdevadairyfarm/


KHURANA DAIRY FARM Bhiwani-Hissar link road, Rohtak-124001. Ph. +91-9215640054, 9215450001 email: info@khuranadairyfarm.com Website: http://www.khuranadairyfarm.com/

1. Das Consultants 814 Jagat Trade Center, Frazer Road, Patna 800 001 Bihar INDIA Mob: (+91) 93080 02664, Email: foodandagroconsultant@gmail.com

2. Suruchi Consultants (Kuldeep Sharma) C-49 Sector-65, Noida 201307, 0091-120-4320845, 0091-9810315831 info@suruchiconsultants.com, www.suruchiconsultants.com

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 43

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________

Drip & Sprinkler Irrigation System

1. Kisan Group Of Companies Mr. Satis Aggarwal / Vijay Aggarwal Tex Centre, K Wing, 26-A Chandivli Road, Off Saki VIhar Road, Andheri East Mumbai, Maharashtra - 400 072, India, Tel.: 42009200/100 E-mail : customercare@kisangroup.com Jaipur Office O-21, 3rd Floor, Amber Tower, S.C.Road, Jaipur - 302 001 Tel.: 0141-2361895/6, 3139757

2. Oasis Irrigation Equipment Company Limited Mr. Surendra Kumar Parsan P-6, Scheme-6, M S, C. I. T, Kolkata, West Bengal - 700 054, India Tel.: +(91)-(33)-32591970/ 23648812, Fax: +(91)-(33)-23648812 Mobile: +(91)-9831163019/ 9433059250, Email: oasi_821509@bsnl.in

3. Texmo Pipes & Products Limited Mr. Aman Vijayvargiya ( Marketing Head ) No. 503, A - Wing, Corporate Avenue, Near Udyog Bhawan, Sonawala Road, Goregaon East, Mumbai, Maharashtra - 400 063, India Email: amanvjy@texmopipe.com, texmopipe@texmopipe.com Tel.: +(91)-(22)-26850227, Fax: +(91)-(22)-26850227, Mobile: +(91)-9820422156 4. Rungta Irrigation Irrigation Limited Mr. Manoj Purohit 101, Pragati Tower, 26, Rajendra Place, New Delhi, Delhi - 110008, India E-mail: inforungta@gmail.com,mr.manojpurohit@gmail.com Mobile: +(91)-9310451213 5. Vasundhra Enterprises Mr. Narender Yadav ( Proprietor ) 748, Saraswati Vihar, Chakkarpur, Gurgaon, Haryana - 122 001, India Tel. +(91)-(124)-2351789/ 2388861, Fax: +(91)-(124)-2351789, Mob. +(91)-9810048090/ 9810208090, E-mail: vasundhra_ent@yahoo.com

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 44

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001

Pre-Feasibility Project Report for 20 Animals _____________________________________________________________________

Electric Chaff Cutter

1. Vishwakarma Agro Industries Mr. Kailash Chand / Mr. Rajender Kumar ( Owner ) G - 181- A, Udyog Vihar, Jetpura, Jaipur, Rajasthan - 303 704, India Tel.+(91)-(1423)-220777/ 224381, Fax: +(91)-(1423)-220777 Mob. +(91)-9460635977 / 9829211777, E-mail: vishwakarmaagro777@gmail.com 2. India Agro Vision Implements Private Limited, Jaipur Mr. Ramswaroop Ramswaroop Jangid Address: Sez- Plot No. Pa 010-007 & Pa 010-008, Light Eng. Zone Mahindra World City, Jaipur, Rajasthan - 302 037(India), Phone : +(91)-(1423)-224485 Email : india.agrovision@gmail.com 3. Dev Angira Agro Industries Mr. Dinesh Sharma ( Owner ) E- 157/E, Road No. 12, VKI Area, Jaipur, Rajasthan - 302 013, India E-Mail: devangiraindustries@gmail.com, Mob. +(91)-9314511283 4. Sushil Agro Services Mr. Mohit Chhabra ( Manager ) No. 21, Vansthali Marg, Jaipur, Rajasthan - 302 001, India Tel. +(91)-(141)-3013250/ 2374687, Mob. +(91)-9928322172/ 9351159368 E-Mail: mohitchhabra80@yahoo.co.in 5. Angira Industries Mr. Amba Lal Sharma / Mr. Rajesh Sharma ( Owner ) E-157, Road No. 11, V. K. I. Area, Sikar Road, Jaipur, Rajasthan - 302 013, India Tel. +(91)-(141)-2365716, Mob.: +(91)-9351411835 E-Mail: rsangira@gmail.com 6. DEP Agro Machineries Private Limited, Ahmedabad Mr. Damil J. Patel Near Kashiram Textiles, Narol, Ahmedabad, Gujarat - 382 405, India Tel. +(91)-(79)-25350187/ 25380512, Fax: +(91)-(79)-25358281 Mob. +(91)-9825652564

____________________________________________________________________________________ Report prepared by: Rajpal Bhargava 45

Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001