VANDANA LUTHRA

CURLS & CURVES (VLCC)

VANDANA LUTHRA (FOUDER
OF VLCC)
WHAT IS VLCC
• ONE –STOP-SHOP SLIMMING CLINIC
• HEALTH CARE CLINC
VLCC REVOLUTION
• The guiding vision of VLCC Group is
“Transforming Lives”. By “Transforming
Lives”, we imply transforming self,
spreading happiness and transforming
future. These three pillars have been the
hallmarks of our Company since it was
founded by MRS. VANDANA LUTHRA in
1989. They remain the foundation upon
which we continue to build our success
today.
EXPERTS AT VLCC
MARKETING & BRAND
BUILDING STRATEGIES
• Company has appointed the leading creative
agency OGILVY & MATHER for all its
business in India with investment of 75
crores in next coming year.
• VLCC also engaged with Bpo company called
aegis communication an Essar group to
manage its domestic call centre operations.
• The group has a pan-India presence with
more than 225 outlets in 75 cities. Its
overseas operations include 11 VLCC
Centres in four countries, including eight in
the UAE and one each in Oman, Bahrain and
Nepal.
• As part of the company’s growth plan in the
MARKETING & BRAND
BUILDING STRATEGIES
• VLCC has revealed her mission to get
listed in the stock market by 2010-11
CONSUMER BEHAVIOUR
 SEGMENTATION AND
TARGETTING
• LUNCH SEGMENT
• VLCC is supplying ‘nutritious and
healthy’ food
• VLCC plans to open exclusive ‘salons
for men’.
• Targeting Audience
• VLCC boosts regional roll-out plan, set
to open 35 centres in 24 months
PRODUCT DESIGN
SOCIAL RESPONSIBILITY
• NGO Kushii is headed by Legendry
Cricketer Kapil Dev and Mrs. Vandana
Luthra (Founder and Mentor of VLCC) as
the President.

• VLCC partners with Amar Jyoti & Tamana

to educate disabled children. For
vocational training, VLCC institute has
trained their beauty staff and
restructured the curriculum. We also
provide scholarships to deserving
SPONSOR FOR DABUR VATIKA
MISS CROWNING GLORY
• As you all are aware, VLCC was the
"Grooming Sponsor" for Dabur Vatika
Miss Crowning Glory, the finals of which
were held in Turf Club, Pune on the 2nd
of March'08.
• On the D-Day morning, we rendered our
Salon Services for all 14 contestants at
Pune 3 Aundh centre. In the evening, our
stylists did the makeup & hair styles for
all. We had Dr. Sushant Shetty visit the
event as the judge for "VLCC Miss
Beautiful Skin" which was presented to
DABUR VATIKA CROWNING
GLORY AWARD
RECOGNITION & AWARDS
• The ‘Superbrand’ status - one of the most recognizable brands
in the country today.
• Images Retailer of the Year Award 2004, 2005 & 2006 (Health &
Beauty category).
• ICICI Bank Retail Excellence Award 2005 (Health & Beauty).
• The Institute for Marketing Management (IMM) - Award for the
Woman Entrepreneur of the Year 2004.
• Whirlpool/Gr8 Magazine - Award for the Woman Entrepreneur of
the Year 2004.
• The FICCI Ladies Organisation, (FLO) honored the endeavors of
Smt. Luthra for promoting a healthy way of life by felicitating
her as a Successful Business Woman in the Health & Fitness
Category, April 20, 2005.
• Amity Woman Achiever Award for promoting Health and Fitness
Solutions, 2006.
• Outstanding Business woman award by PHD Chamber of
Commerce & Industry, 2007.
• VLCC Alive was awarded the Most Admired Retailer Of The Year
-Innovative Concept at Images Retail Awards 2007.
 THANK
YOU