Submitted By Yatendra Kumar MBA Finance & Marketing

Global Marketing Management Approach

Global Product Decisions

Global Pricing Decisions

Global Promotion Decisions

Global Location Decisions

1. 2. 3. 4. 5. 6. 7. 8. 9.

Penetration pricing Skimming pricing Competition pricing Product Line Pricing Bundle Pricing Psychological pricing Premium pricing Optional pricing Cost Based Pricing 10. Cost Plus Pricing

1. 2. 3. 4. 5. 6.

Advertising Public relations Sales promotion Personal selling Direct Mail Internet Marketing 7. Sponsorship

Location Indentifying Product Level Product Decision 1. 2. 3. 4. 5. Factors Demographic Characteristics Geographic Characteristics Economic Factors Technological Factors Sociocultural Factors 6. National Goals and Plans Entry and Distribution Decision

1. Core Product 2. Actual product 3. Augmented Product

1. 2. 3. 4.

Product design Product Quality Product Features Product Branding

Entry Methods

Distribution Methods

1. 2. 3. 4. 5.

Exporting Licensing Franchising Wholly soled subsidiary Joint ventures