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MANAGEMENT INFORMATION
SYSTEM
Topic-McDonalds
NATIONAL INSTITUTE OF
ALLAHABAD
GROUP
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ABSTRACT
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ACKNOWLEDGEMENT
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TABLE OF CONTENTS
• What is McDonalds?
• History of McDonalds
• Corporate Overview
• Business Mode
• McDonald’s in India
• McDonald’s in Allahabad
• Visit of McDonald’s
• McDonald’s Business Infrastructure
• Responsibilities and Activity of
Branch office Managers.
• Activity of McDonald’s
Employees/works
• Suggestion.
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What is McDonalds?
McDonald's Corporation is the world's largest chain of
fast food restaurants, serving nearly 47 million
customers daily. McDonald's primarily sells hamburgers,
cheeseburgers, chicken products, French fries,
breakfast items, soft drinks, milkshakes, and desserts.
More recently, it has begun to offer salads, wraps and
fruit. Many McDonald's restaurants have included a
playground for children and advertising geared toward
children, and some have been redesigned in a more
'natural' style, with a particular emphasis on comfort:
introducing lounge areas and fireplaces, and eliminating
hard plastic chairs and tables.
History of McDonalds
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The first McDonald's restaurants opened in the United
States, Canada, Costa Rica, Japan, Netherlands,
Germany, Australia and Sweden in order of openings.
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.
Corporate Overview
Facts and figures
McDonald's restaurants are found in 119 countries and
territories around the world and serve nearly 47 million
customers each day. McDonald's operates over 31,000
restaurants worldwide, employing more than 1.5 million
people. The company also operates other restaurant
brands, such as Piles Café, and has a minority stake in
Pret a Manger. The company owned a majority stake in
Chipotle Mexican Grill until completing its divestment in
October 2006. Until December 2003, it also owned
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Donatos Pizza. On August 27, 2007, McDonald's sold
Boston Market to Sun Capital Partners.[
Types of restaurants
Most standalone McDonald's restaurants offer both
counter service and drive-through service, with indoor
and sometimes outdoor seating. Drive-Thru, Auto-Mac,
Pay and Drive, or McDrive as it is known in many
countries, often has separate stations for placing, paying
for, and picking up orders, though the latter two steps
are frequently combined; it was first introduced in
Arizona in 1975, following the lead of other fast-food
chains. In some countries "McDrive" locations near
highways offer no counter service or seating. In
contrast, locations in high-density city neighborhoods
often omit drive-through service. There are also a few
locations, located mostly in downtown districts, that
offer Walk-Thru service in place of Drive-Thru.
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McDonald's Australia, starting with Melbourne in 1993.
Today, most McDonald's in Australia have McCafés
located within the existing McDonald's restaurant. In
Tasmania there are McCafés in every store, with the rest
of the states quickly following suit. After upgrading to
the new McCafe look and feel, some Australian stores
have noticed up to a 60% increase in sales. As of the end
of 2003 there were over 600 McCafés worldwide.
Business Model
• Franchise Model – Only 15% of the total number of
restaurants are owned by the Company. The
remaining 85% is operated by franchises. The
company follows a comprehensive framework of
training and monitoring of its franchises to ensure
that they adhere to the Quality, Service, Cleanliness
and Value propositions offered by the company to its
customers.
• Product Consistency – By developing a sophisticated
supplier networked operation and distribution
system, the company has been able to achieve
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consistent product taste and quality across
geographies.
• Act like a retailer and think like a brand –
McDonald’s focuses not only on delivering sales for
the immediate present, but also protecting its long
term brand reputation.
McDonald’s in India
McDonald’s entered India in 1996. McDonald’s India has a
joint venture with Connaught Plaza Restaurants and Hard
Castle Restaurants. Connaught Plaza Restaurants manages
operations in North India whereas Hard Castle
Restaurants operates restaurants in Western India.
Apart from opening outlets in the major metros, the
company is now expanding to Tier 2 cities like Pune and
Jaipur.
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McDonald’s in Allahabad
McDonald’s entered Allahabad in 14 February 2006. It’s
situated in Atlantis mall at civil lines. They have 4lacs to
5lacs sales per day.
ALLAHABAD McDonald’s
Visit of McDonald’s
We are visit to McDonald’s on 22 July. There we know
McDonalds business infrastructure and how information
flow. We know how they work manually and by computer.
There we know duties of all employees and management
of McDonalds. We saw category of management.
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McDonald’s Business Infrastructure
Head
office
Regional
Office
Branch
Office
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checks all the reports and by mail he give this report
to the regional office and head office.
Frontline employees
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Technology platform for IMS strategy
Keeping in view the dynamic nature of business and
need of satisfying the requirement of information at
any time anywhere, we have suggestion to chooses
following technology platform-
• Use ERP
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• It is a group of people with common goal, where has
certain resources at its disposal to acquire that
goal
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• ERP plays the important role of running system on
front. Whatever decision are made, mostly are
through the system of ERP. ERP is supported by
various other supports. This is the place where
major decision making and their execution takes
place.
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ERP System
• ERP software is a family of software modules that
support the business activities involved in these vital
back-office processes.
• For example, ERP software for a manufacturing
company will typically track the status of sales,
inventory, shipping, and invoicing, as well as
forecasting raw material and human resource
requirements.
• Enterprise Applications/ Packages/ Suites/ Systems
connects all of the information, which flows through
a company to a single integrated set of systems.
• This is implemented in modules, which can be
integrated.
• ERP may work with a wide variety of databases,
hardware, and operating systems.
• Leading Vendors of ERP are SAP, Oracle.
• Originally. ERP packages were targeted at the
manufacturing industry.
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• It takes care of organizational hierarchy of
authorities
• Basically ERP solutions are based on Unix and
Windows NT platform.
ERP Benefits
• ERP offers lots of benefits to the implementing
organization.
• It helps for a manager to make decision at the right
time.
• This is possible when entire organization is sharing
information and interprets in same perspectives.
• The benefits of ERP can be classified in two
categories: -
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• Tangible benefits (Those which can be
measured in one form or other)
• Intangible benefits (Difficult to measure in
absolute terms)
Reduction of lead-time
Going Live
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• Data conversion is done, databases are up and
running.
• Prototype is fully configured and tested and ready
to go operational. So the system is live.
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