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Increase 10% price and drop the price by 10% price volume 110 90 = 9,900 90 25 = 2,250 contribution= 7,650 fixed cost = 7,200 profit = 450 second condition:increase 10% price drop the volume by 30% price volume 110 70 = 7,700 70 25 = 1,750 contribution= 5,950 fixed cost = 5,950 Loss = 1,250 third condition:reduce the price 10% and increase the volume by 10%. Neither increase the price nor reduce the price but collect the revenue 60 days faster compaire the current purchases of collecting the prices
Increase 10% price and drop the price by 10% price volume 110 90 = 9,900 90 25 = 2,250 contribution= 7,650 fixed cost = 7,200 profit = 450 second condition:increase 10% price drop the volume by 30% price volume 110 70 = 7,700 70 25 = 1,750 contribution= 5,950 fixed cost = 5,950 Loss = 1,250 third condition:reduce the price 10% and increase the volume by 10%. Neither increase the price nor reduce the price but collect the revenue 60 days faster compaire the current purchases of collecting the prices
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Increase 10% price and drop the price by 10% price volume 110 90 = 9,900 90 25 = 2,250 contribution= 7,650 fixed cost = 7,200 profit = 450 second condition:increase 10% price drop the volume by 30% price volume 110 70 = 7,700 70 25 = 1,750 contribution= 5,950 fixed cost = 5,950 Loss = 1,250 third condition:reduce the price 10% and increase the volume by 10%. Neither increase the price nor reduce the price but collect the revenue 60 days faster compaire the current purchases of collecting the prices
Авторское право:
Attribution Non-Commercial (BY-NC)
Доступные форматы
Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
100*100 = 10,000 on 25% V.C 2.500 contribution= 7,500 profit @ 3%= 300 fixed cost = 7,200 • First condition:- increase 10% price and drop the price by 10% price * volume 110*90 = 9,900 90*25 = 2,250 contribution= 7,650 fixed cost = 7,200 profit = 450 • second condition:- increase 10% price and drop the price by 30% price * volume 110*70 = 7,700 70*25 = 1,750 contribution= 5,950 fixed cost = 7,200 Loss = 1,250 B- BRAND • Second brand :- 50% V.C. 100*100 = 10,000 on 50% V.C 5,000 contribution= 5,000 profit @ 3%= 300 fixed cost = 4,700 • first condition:- Reduce the price 10% and increase the volume by 10% price * volume 90*110 = 9,900 110*50 = 5,500 contribution= 4,400 fixed cost = 4,700 Loss = 300 • Second condition:- Reduce the price 10% and increase the volume by 30% price * volume 90*130 = 11,700 130*50 = 6,500 contribution= 5,200 fixed cost = 4,700 Profit = 500 C- BRAND • Third brand :- 75% V.C. 100*100 = 10,000 on 75% V.C 7,500 contribution= 2,500 profit @ 3%= 300 fixed cost = 2,200 • First condition:- increase 10% price and drop the price by 10% price * volume 90*110 = 9,900 90*75 = 6,750 contribution= 3,150 fixed cost = 2,200 profit = 950 • second condition:- Reduce the price 10% and increase the volume by 30% price * volume 90*130 = 11,700 130*75 = 9,750 contribution= 1,950 fixed cost = 2,200 Loss = 250 • Neither increase the price nor reduce the price but collect the revenue 60 days faster compaire the current purchases of collecting the prices of 90 days • Even after reduce the credit limit, the volume is same and the opportunities gained for the company on the additional cash made avaible and b’coz of faster collection is 24% QUESTIONS • What strategy you recommend for each brand to increase the profitability. • what are the strategy consequence. • What thumb rules of the prices changes, can you formulate for future use of brand managers.