The Academy for Technology & the Classics

Lesson Plan Template

Instructors name: Kathy Rappaport Week of: Nov 4-8 Course/Grade: English Unit Name: Media

Common Core/ NM Content Standards: Reading Standards Literacy.Rl.9-10.1 Cite textual evidence to support analysis of what the text says explicitly and be able to infer ideas, Literacy.Rl.910.4 Determine the meaning of words and phrases as they are used in a text, analyze the cumulative impact of specific word choices on meaning and tone; Speaking and Listening Literacy.Sl.9-10.1c Propel conversations by posing questions that relate the current discussion to broader themes or larger ideas.

Essential Question(s): How does Media impact young people?

Connections (prior learning/prior knowledge): Last week, students studied about Logos, Ethos and Pathos and also psychologys impact on marketing strategies. Resources/Materials Articles from various news sources Teacher:

Other considerations (modifications, accommodations, acceleration, etc.):

Students: Assessment (How will you monitor progress and know students have successfully met outcomes?) Daily: Do Now checks for understanding of the previous days lesson. Written assignments and quizzes check for understanding of daily lessons.

This Week: Students will analyze a failed marketing strategy in the real world (Abercrombie and Fitch) and create a new and improved strategy using concepts they have learned. Unit:

Time allotted MONDAY Learning TargetStudents will be able to recall several different types of advertising strategies and explain how they work in a class discussion and by identifying them in ads. Students will cite images and text in an ad to prove

Lesson activities for instructor and students Assignment(s) Due- Advertising Notebook due Nov 13 Review Advertising Strategies Go over Advertising Notebook and look at a model of how to write paragraphs about each ad Choose an ad and do a practice write up that they

what type of advertising strategy is being used in the ad. Students will write down their information in paragraph form.

can then use in the Notebook Look at more examples of ads to see if they can identify the technique being used.

TUESDAY Learning TargetStudents will identify main ideas that are stated both explicitly and implicitly in a news article and show their understanding by answering questions. Students will analyze the causes of a marketing disaster and brainstorm ideas for a solution. Students will relate the marketing disaster to shifts in the American culture. Then students will show their ability to evaluate a solution for its effectiveness by creating a new marketing campaign that lures customers back to the brand. WEDNESDAY Learning TargetContinuation of yesterday. Also, students will present information clearly and logically as they show a sample ad from the new marketing approach and explain why its going to be effective. THURSDAY Learning TargetStudents will cite images and text in an ad to prove what type of advertising strategy is being used.

Assignment(s) DueRead Articles about Abercrombie and Fitch that describe a marketing disaster. Create a marketing campaign for them to improve their image.

Assignment(s) DueContinue working on marketing campaign. Show finished ads to the class.

Assignment(s) DueTime in class to work on Ad Notebooks.

FRIDAY Learning TargetStudents will recall different types of marketing strategies as they take a quiz. Students will analyze problems media causes for

Assignment(s) DueQuiz on marketing strategies Read an article about negative impacts of ads on teens.

young people as they answer questions and participate in a discussion.

Post-Teaching Reflections on Lesson

What went well?

What needs to be improved? Why?

Strategies to consider for improving lesson: