Northern Agri-Superfoods

in the 21st Century

Jamie Draves
President Katan Kitchens

Trends

Consumer Trends
!nnovation
Paradigm Shifting !terations "uicker #esponse Ne$ Product Presence
C ick icon to add picture

Markets
Emerging Markets Emerging Markets

%ood Trends

-ea th(
. uten-%ree Superfoods /eight oss to eat hea th(

&oca '%ood Securit(

)Most significant grassroots movement in *+ (ears,
Canadian Foodie

Ethnic
01 2 .TA EC3 Superfoods 3egan Protein

Northern 4pportunit(

Ag 4pportunit(
%erti e Soi s &and Avai a5i it( &and Afforda5i it( Eco'4rganic'Sustaina5 e

C ick icon to add picture

C imate Change
Temperature -udson 2a( !mpact E6tended Season Northern 3igour7

Superfoods

Superfoods
Natural foods
with a

high density
of

nutrients and antioxidants.

Superfood 8 Super 4pportunit(

-igh nutrient densit( Margina Soi s Cu inar( Appea -igh Margins &oca '4ffset !mports

Agri-Superfoods in N94ntario

Quinoa
Pseudocereal Balanced Complete Protein Highly Nutritive

Amaranth
Pseudocereal Balanced High Lysine Highly Nutritive

Investment provided by Agriculture and Agri-Food Canada through the Canadian Agricultural Adaptation Program (CAAP). In Ontario, this program is delivered by the Agricultural Adaptation Council

Superfoods 8 "uinoa Mode

Complete protein Higher nutrients vs. cereals

Northern Advantage - "uinoa

:+ 1= 1< 1; 1: 1+ = < ; :
"uinoa Protein >?@ 1A-1=? SA Ma6

% Protein

4ntario Advantage - "uinoa

Copper
1= 1< 1; 1: 1+ = < ; : + 1*+ 1++ *+ +

Binc
1*+ 1++ *+ +

%e

ug'g

Northern Advantage - "uinoa

Copper
1= 1< 1; 1: 1+ = < ; : + 1*+ 1++ *+ +

Binc
1*+ 1++ *+ +

%e

ug'g

Summar(
Emerging Markets C ick %avoura5 e &and Changing C imate CNorthern %actorD

icon to add picture