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In the name of Allah,

the most beneficent


and
the most merciful
Presented By:
MALIK KHALIL
www.iiu.edu.pk
PROJECT

ON

THE COCA COLA COMPANY


Contents
 Introduction
 History
 Origin
 Hierarchy
 Products and brands
 Mission, Vision and
Values
 Revenues
 Social Responsibility
 Issues
 Solutions
 Conclusion
 Special Thanks
INTRODUCTION
 The CocaCola Company is one of the largest
manufacturers, distributors and marketers of
nonalcoholic beverages

 CocaCola was invented in 1886

 The CocaCola Company offers nearly 400 brands


in over 312 countries
HISTORY
 Coca-Cola syrup was created by
pharmacist Dr. John Styth Pemberton
on May 8, 1886

 It was sold for five cents a glass at the


largest drug store in Atlanta,
Jacob's Pharmacy.
 Coca-Cola created the unique logo
that has been
the trademark ever since.

 By May 29, 1886 the first


Coca-Cola ad appeared in the Atlanta Journal
on the patent medicine page

 By June of 1887, the Coca-Cola


trademark had been patented through
the U. S. Patent Office and the product
was gaining wider distribution.
 In 1891, G. Candler, an Atlanta businessman,
purchased the rights to the product and formed the
corporation "The Coca-Cola Company."

 In the 1910s Coca-Cola ran an ad of a modest but an


attractive woman
drinking a Coke. The copy read:
"Nothing is as suggestive of
Coca-Cola's own pure
deliciousness as the picture of a
beautiful and sweet woman."
ORIGINS
 1886 : Atlanta pharmacist John Pemberton invents
the Coca-Cola formula.
 1891 : Atlanta businessman Asa G. Chandler buys the company for
$2,300.
 1915 : The distinctly shaped Coca-Cola bottle was introduced.
 1919 : Coca-Cola was sold to a group of investors for $25 million.
 1923 : Robert W. Woodruff becomes
Company’s President.
 1961 : Sprite was introduced.
 1963 : Company introduces diet cola.
 1981 : Roberto Goizueta becomes
CEO of Coca Cola
 1982 : Diet Coke was introduced.
 1985 : New Coke replaces original Coca-Cola
formula
 1988 : Coca-Cola opens a plant in the Soviet
Union (now Russia).
2000 : Mr. Doug Daft becomes CEO.
 2001 : Diet Lemon Coke is introduced.

 2002 : Company launches Vanilla Coke.

 2004 : Coca-Cola C2.

 2005 : Coca-Cola Zero

 2006 : Coca-Cola Black Cherry Vanilla (2006)

 2006 : Diet Coca-Cola Black Cherry Vanilla (2006)

 2007 : Diet Coke Plus (2007)

 2007 : Coca-Cola Orange (2007)


When COCA COLA came in
Pakistan?

 In 1950s Coca cola started its operations in Pakistan

 In 1996, the coca cola itself took over business operations in


Pakistan & setup its 1st production plant in Karachi.

 Now there are 6 production units and


11 distribution units working in Pakistan providing employment to
more than 6000 people.
Hierarchy
Managing Director

Chief operating Officer(sales)

Director Operations Director Operations

Distribution and logistics Accounts Production


Quality Control Manager Sale And Marketing Manager HR Manager
Manager Manager Manager

Assistant
Manager Regional Sales Manager

Executive
Manager Sales Manager

Senior Officer Marketing Development Officer

Senior Officer Sales and Marketing Officer

Driver
Products & Brands

Soft Drinks Juices

Energy Drinks Sports Drinks


Mineral Water

Other Drinks
Mission, Vision and Values
Mission:
Everything they do is inspired by their
long-lasting Mission
 To Refresh the World
 To Inspire Moments of Optimism
 To Create Value and Make a Difference

Vision:
To achieve sustainable growth, they have established a Vision with clear
goals:
 People
 Planet
 Portfolio
 Profit:
Values:
They are guided by shared Values that they will live by
as a company and as individuals:
Leadership:
Passion
Integrity
Accountability
Collaboration
Innovation
Quality
Revenues Chart (%)
Throughout
the world From the
20% United States
of America
37%

From Mexico,
Brazil,Japan
and China
43%
Revenues

Revenue 28,857 million USD (2007)

Gross profit 18,451 million USD (2007)

Operating Expenses 11,199 million USD (2007)

Operating income 7,252 million USD (2007)

Other Income & Expenses 1,271 million USD (2007)


Net income before Tax 5,981 million USD (2007)

Income taxes 1,892 million USD (2007)

Net Income after Tax 3,999 million USD (2007)


Social Responsibilities

Promoting Diversity

Charitable Donations

The Valued Youth Program

Movement Against HIV / AIDS


ISSUES
 Inadequate training of lower staff

 Lack of interaction between lower employees and


management

 Poor Advertising Policy regarding other products

 High Production Cost


Solutions
 Training Programs for lower staff as well

 Upper management should have interaction with lower


management

 Equal advertisement of all products

 Centralization of their production and distribution units


Conclusion
 The Coca-Cola Company is one of the largest
manufacturers, distributors and marketers of
nonalcoholic beverage concentrates and syrups in the
world.
 The Coca Cola has the world’s biggest brand equity
approximately 48 to 50 billions US dollars

Sources
 Personal visits
 www.thecocacolacompany.com
Special Thanks
Special thanks to our teacher, my group members, who
worked whole heartedly to complete this Project
Special thanks to
 Mr. Sheryaar
 Mr. Umar Ramzan
 Mr. Mian Riaz
who gave us the relevant information to complete the
Project
And in the end I would like to thanks you people for
supporting us.