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Jared Houghton,Tanner Pearson, Christie Jacinto, Cara Christensen, McKay Perry, Amy Christensen, Cody Eddington
! Economic Development Institution ! Political-Legal Institution ! Physical Infrastructure Institution ! Importance of Institutional Environment
Institutional Environment
Culture
! Cost/benefit analysis
Exporting
! Manufacture inside, send out ! New messaging ! Low cost, Low benefit
Licensing
! Sell manufacture and marketing rights ! Medium Cost , Variable (Medium) Benefit
Strategic Alliances
! Joining of two firms ! Shared costs and benefits ! "Joint venture" ! Medium/High Cost, Medium/High Benefit
Acquisitions
! Cross-border
acquisitions
o!
! Quick
o!
! Controversy
! Greenfield Venture
o!
100% ownership
! eBay EachNet
o!
failure in China
! Starbucks
o!
https://www.youtube.com/watch?v=pkdfIwx5NFI
Cultures Influence:
1.!Behavior 1.!Perceptions
of Appropriateness
Largest Impact:
Trust Effectiveness