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Recap: Last Costs Today: Competitive markets Profit making is related to market structure 1 firm = monopoly profit opportunity

nity Many firms = a lot of competition no profit o # of firms is high o Free entry o No differentiation (homogeneous) o Wheat, corn A perfect competitive market is a situation in which a firm is a very small entity. o My actions affect your profitability o Firms are unable to affect the market price Profits in competitive markets: o Profit: total revenue total cost o Maximize profit o Total revenue: Price x Quantity o Total cost: VC + FC

Check lecture notes: Profit is maximized where MR = MC In competitive markets, profits are maximized at P = MC.

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