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Project Management Plan

for

Connect the Dots

Version 1.0 draft 1

Prepared by Emily Emerson

Mission Aviation ello!ship

"#$0#%01$

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Pro ect !anagement Plan for "Pro ect#

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Table of ,ontents
roject -ana)ement lan.............................................................................................................i for....................................................................................................................................................i ,onnect the .ots............................................................................................................................i '. O!er!iew.....................................................................................................................................' /. roject Or)ani0ation................................................................................................................./

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1. &vervie!
Connect the Dots, a social media plan that had been primarily utilized by MAF UK, emphasizes the idea that 12t starts with you3, a catchphrase formulated after the Idaho Gives Campai n! "his pro#ect is specifically related to brin a$areness to the $or% of missions! In other $ords, $hat are people doin to connect the dots in their o$n lives to bein in!ol!ed and aware of mission $or%& It is primarily an online campai n featured around a microsite and the viral sharin of themed 'interest 'ins and Faceboo% posts! "his pro#ect $ill be in the summer ()une* of +,-.! 1.1. Project P'rpose( &bjectives( and )'ccess Criteria

In order to increase audience a$areness, specifically in terms of the colle e/a e eneration, the purpose of the campai n is to mar%et in a trendier $ay! In order to do this, social media $ill be primarily utilized (such as Faceboo%, "$itter, 'interest, etc!*! In turn this $ill also create traffic in social media pa es to increase publicity! /0eachin the /(4((( Faceboo$ li$e mar$ is desired, and the hope is to reach more and more youn er people $ho represent the future of MAF! In order to au e $hether $e are successful, $e $ill analyze different aspects throu h analytical trac$in): /1ere $e successful in reachin +,,,,, li%es by the end of the summer& (About -,,,, more than $hat $e are at currently! If -2, people et -, friends to li%e the pa e, $e $ill have reached our oal!* /Did $e reach a si nificant amount of ne$ 'interest3Faceboo%3"$itter pins3shares3t$eets3follo$ers& (4+,5 more* /Did $e receive any ne$ en a ement3donations as a result of the campai n& "ar et Audiences6 /Colle e/a e to middle/a ed 'interest users (accessed throu h the youthful desi n of 'interest pins* /Christians (Are on board $ith the call to missions, primarily on Faceboo% but also on 'interest* /Already established Faceboo% members (1ill have the most access to posts and are more li%ely to be the first to share* 1.%. Project Deliverables
.eli!erable 7ideo3'hotos 'interest 'ins 5ecipients 8ocial media recipients :; .eli!ery .ate .eli!ery -ethod 23+93-. 23+93-. Faceboo%3youtube 'interest ,omments

1.$.

*eferences

"he MAF <outh UK connect the dots video has been recreated to use for our o$n purposes re ardin video material and pinnin material!

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1.+.

Definitions and Acronyms

:1hat=s <our Dot&; means 'interest pins $ith specific traits and descriptions that people can share $ith their friends to increase a$areness!

%. Project &rgani,ation
%.1. *oles and *esponsibilities

Project Manager: "racey 1erre Assistant Project Manager: >mily >merson Videographer: 'aul ?=@rien and )ohn 7anderschaaf Event Planner: April Kerbyson Web Designer: Aance ?leni% Graphic Design Specialist: Colby Dees )tart-.p Plans

%.%.

"he pro#ect plans, ideas, and future plans $ill first be made clear to those behind the pro#ect in order to ma%e sure all are on board and understand their roles clearly! Materials, such as photos, videos, $ebsites, and other information $ill then be prepared to sho$ to the public before ma%in it %no$n! A calendar schedulin social media posts $ill also be created to %eep a timeline of scheduled and or anized posts! "he first posts $ill then be shared on social media and 8MAC letters to introduce the pro#ect! "his be ins "uesday, )une +9, +,-.! %.%.1 Estimation Plan /It is estimated that this plan $ill last for the duration of the summer until the K?DIAK campai n ends! /Creatin the raphics for the $ebsite, as $ell as the 'interest pins $ill ta%e the most time and effort %.%.% )taffing Plan

8ocial media cre$, ministry advancement support, $eb desi n team, MAF UK (for video foota e* %.%.$ *eso'rce Ac/'isition Plan

Development resources6 7ideo material $as purchased from MAF UK in order to be edited to our specific sharin needs! "est resources6 "he $ebsite created $ill be tested by MAF staff before it is submitted for public access! %.%.+ Project Commitments /Continual updatin of social media sites $ith information and mar%etin , as $ell as ur in people to share $ith their friends! -1ebsite maintenance and editin
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/Graphics production %.$. 0or1 Plan

/8ubmit the Connect the Dots video to Faceboo%! /8hare pins /Ur e to donate or et involved /Maintain $ebsite /Incorporate into blo posts or mafblo site! %.+. Control Plan %.+.1 Data Control Plan

%.+.% )ched'le Control Plan /"he editorial calendar $ill be revised $ith pro#ect updates accordin to $hen posts are shared or posted! %.+.$ %.+.+ 2'dget Control Plan Comm'nication( 3rac1ing( and *eporting Plan

Type of ,ommunication 1ee%ly social media roup meetin Mar%etin meetin

,ommunication 6chedule "uesdays B -,3-am 1ednesdays

Typical ,ommunication -echanism Face/to/face :;

7ho 2nitiates "racey 1erre

5ecipient 8ocial media team

%.".

*is1 Management Plan

8ome of the ris%s include6 /"he re ular MAF audience may push bac% a ainst the more youthful mar%etin scheme and not respond or ta%e part! Content $ithin the 'ins shared $ill be modified so that it applies to the $idest amount of people! %.4. Project Close-&'t Plan

After Connect the Dots campai n is finished, an analytical study $ill be performed on the feedbac% $e received throu hout the pro#ect! "hrou h various $eb tools $e $ill trac% Connect 'a e hits, re/pins on 'interest, ne$ follo$ers, F@ shares, and re/t$eets! "he Connect the Dots
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mission itself $ill remain as a constant reminder for people to stay involved but it $ill no lon er be mar%eted to the same eCtent! %.5. D! %.6. Methods( 3ools( and 3echni/'es Adobe 'hotoshop C8. for creatin 'interest 'ins and other visual aids 7'ality Ass'rance Plan

1hile the Mar%etin Intern is responsible for creatin material ideas relatin to the overarchin theme and purpose, these ideas and test materials $ill be revie$ed by the 8ocial Media team! ?b#ects such as 'hotoshop materials $ill be edited and re/edited until a Euality product has been reached! 1ebsites $ill also be edited and tested by others until it is submitted for public access so that bu s, litches, and the technical problems are eliminated! %.8. Doc'mentation Plan

%.10.

Process 9mprovement Plan

/1hat tools, pictures, updates, styles of sharin receive the most response& Find this out and %eep elaboratin upon this /

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5e!ision 8istory
Name >mily >merson .ate initial draft 5eason for ,han)es 9ersion -!, draft -

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