FICCI CE

Customer supplier model

From the time your organization starts producing its product or service
to the time you deliver it to your external customer, the product or
service being changed for consumption goes through an internal chain
of events. In that chain, everybody is a customer, a producer and a
supplier.
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Customer

When you accept the baton from a teammate you are a

customer.
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Producer

When you run with it for your leg of the relay, you are a producer - making
some change or adding some value to the baton.
FICCI CE

Supplier

Finally when you pass the baton to the next member of the
team, you become a supplier.
FICCI CE

Final outcome

The victory or the satisfaction of the

external customer depends on how
well the internal customer, producer
& supplier have performed in the
chain of events represented in a
relay race.