Maruti Suzuki India

Limited

Viraj Modi
Group Members

Viraj Modi
Indian
Automobil
e Industry

Viraj Modi
An Introduction
On the canvas of the Indian
Economy, Auto Industry occupies
a prominent place.
Due to its deep forward and
backward linkages with several
key segments of the economy,
automotive industry has a strong
multiplier effect and is capable
of being the driver of economic
growth.
A sound transportation system
plays an important role in the
country's rapid economic and
industrial development.
Viraj Modi
Evolution of Automobile
Industry

Hardik Jain
Key Players

Hardik Jain
The Passenger Car
Market
Pre-liberalization:

The Indian passenger car market was characterized
by Government protection for a period of over four
decades after independence. Prior to the 1990s,
there was little choice for the Indian consumer as
there were only a few major automobile
manufacturers like Hindustan Motors, Premier
Automobiles, and Maruti Udyog Limited.
Post-liberalization:
Liberalization of the Indian economy in 1991 and
de-licensing of the passenger car industry in 1993
paved way for the entry of global players like
Hyundai, Ford, General Motors, Toyota, Volkswagen,
Daewoo, and Honda.
Hardik Jain
Maruti Suzuki India
Ltd.

Mitali Agrawal
Company Information
Maruti Suzuki India Limited, a joint venture
between Suzuki of Japan and the Indian
government, has dominated India's
automobile market by providing a wide range
of cars at affordable prices.
A change in management control from the
Indian government to Suzuki, and intensive
cost cutting and productivity improvement
initiatives helped the company to strengthen
its competitive position.
It has been the leader of the Indian car
Mitali Agrawal
Early History
In the early 1980s, the Indian Government
decided to produce a small car, which would
be within the buying reach of the Indian
middle class.
Suzuki grabbed the opportunity with both
hands and formed a joint venture with the
government, called Maruti Udyog.
Maruti Udyog was incorporated in 1981.
Maruti rolled out its first car, the Maruti 800,
with an 800 cc engine, in December 1983.

Indira Jalgaonkar
This model, targeted at the masses, was
launched as the 'people's car'. The car
became a runaway success.
Various successful models were launched
subsequently.
Suzuki Motor Corporation and the government
reached an agreement under which Maruti
Suzuki Automobile was floated as a 70:30 joint
venture company between Maruti Udyog and
Suzuki Motor Corporation.
On 17 September 2007, Maruti Udyog was
rebranded Maruti Suzuki India Limited.
Indira Jalgaonkar
Models of Maruti Suzuki
India Ltd.
Maruti 800: Launched - 1983

Maruti Omni: Launched - 1984

Maruti Gypsy: Launched - 1985

Maruti Alto: Launched - 2000

Maruti Wagon-R: Launched - 2002

Maruti Versa: Launched - 2003

Maruti Grand Vitara Launched – 2004

Indira Jalgaonkar
Models of Maruti Suzuki
India Ltd.
Maruti Suzuki Swift: Launched – 2005

Maruti Zen Estilo: Launched - 2006

Maruti Suzuki SX4: Launched - 2007

Maruti Swift Dzire: Launched - 2008

Maruti A-Star: Launched - 2008

Maruti Suzuki Ritz: Launched - 2009

Indira Jalgaonkar
SWOT Analysis

Saumil Mehta
 STRENGTHS WEAKNESSES

Bigger name in the  Exports are not that

market good.
Trust of People  Lesser diesel models in
the market compare to
Maruti Udyog Ltd. is
others
the market leader for
more than a decade.  Global image is not that
Has a great dealership big
chain in the market.
Better after sales
service
Low maintenance cost
of vehicle as parts are
Saumil Mehta
 OPPURTUNITIES THREATS

 Foreign companies entering

Great opportunities to go market; so a bigger threat
global with success of from MNCs.
Swift and SX4 all over  To the market share, as
Introduction of more many big names are
diesel models. The diesel coming in the industry
car segment is growing  There is hardly any diesel
Opportunity to grow models
bigger by entering into  Rs. 1 lakh – Rs. 1.5 lakh car
bigger car markets (Tata Motors expects to sell
the cheap car by the end of
Already a market leader 2008. Many other
so great opportunity to companies are planning to
be the king of market in come up with a car priced
every stage of industry as low as the one by Tata
Motors or even lower)
Saumil Mehta
Questionnaire

Vaibhav Desai
Research objectives
Which is the most commonly used car in the
market.

What influences people to buy a particular

car brand.

What is the penetration level of maruti suzuki

in the market.

To identify customer needs.

Vaibhav Desai
 1) Do you have a car ?
c) Yes – 40%
d) No – 60%

2) Do you use MarutiSuzuki?

g) Yes – 62%
h) No – 38%

Vaibhav Desai
3)If Maruti, which Model do you use?

Vaibhav Desai
4) What would influence your buying decision while
buying a car? (Tick as many as applicable)
 

Vaibhav Desai
5)Have you seen any promotional campaign of
Maruti Suzuki ?

c) Yes – 90%
d) No – 10%

Vaibhav Desai
 6)If yes which one do you like the most ?
 

Vaibhav Desai
 7)Would you suggest any changes for Maruti
suzuki in the following fields?
 
b) Style
c) Pricing
d) Safety
e) Quality
f) Any other (specify)

Vaibhav Desai
 8)Why not Maruti?
 
b) Looks 10 10
% % 10
c) Pricing %
7%
d) Comfort
e) Quality
f) Any other (specify)

Vaibhav Desai
9)Which car do you like the most ?

Vaibhav Desai
10)What influences you to buy your preferred
Car?

Vaibhav Desai
11)While purchasing a car, what would you
usually go for?

Vaibhav Desai
 12)Most preferred Car is..
 

Vaibhav Desai
Something about you
 
 
Name : _____________________________
 
Age group :
8. < 25
9. 25—34
10. 35-44
11. 45-54
12. >54
 
Income group :
 
16. <200,000
17. 200,000-300,000
18. 300000-400000
19. 400,000-500,000
20. >500,000
 
Vaibhav Desai
Thank You