Perceptual Data

Average score each brand achieves on each attribute from your sample of respondents.
Amstel Light
Bass
Becks
Corona
Dos Equis
Attributes / Brands
Rich full-bodied taste
3.1
3.8
3.7
3.3
3.8
Good taste
3.5
3.9
3.8
3.5
3.9
No aftertaste
3.3
2.3
2.8
3.2
2.8
Refreshing
3.5
2.8
3.5
3.6
3.6
Light
3.6
1.3
2
2.6
1.8
Lower price
2.1
1.6
1.7
2
2.2
Good value for money
2.8
2.7
2.6
2.7
3.4
Prestigious-popular
3.4
2.5
3.3
3.1
2.6
Masculine
2.5
3.9
3.1
2.9
2.9
Country with brewing tradition 3.5
3.3
3.8
2.3
2.7
For young people
2.8
1.8
2.1
2.6
2.4
Gives buzz
2.4
3.1
2.9
2.5
2.5
Drink at picnics & outings
3.3
2.4
3.1
3.3
3.5
Drink at bar
3.5
3.7
3.5
3.5
3.3
Drink with friends
3.5
3.5
3.6
3.5
3.7
For home after work
3.2
3.8
3.4
3.5
3.4
To serve guests at home
3.6
3.1
3.6
3.2
3.5

Heineken
3.5
3.5
2.9
3.3
1.8
2.2
2
3.1
3.3
2.3
2.1
2.9
3.3
3.1
3.5
3.2
3

Kirin
3.6
3.6
2.7
3.3
2.3
1.8
2.6
3.1
3
3.5
2.4
2.8
3.1
3.4
3.5
3.5
3.5

Molson
2.8
2.9
2.6
2.8
2.2
1.9
2.4
2.5
2.3
2.4
2.2
2.4
2.5
2.6
2.8
2.7
2.8

Moosehd
3.5
3.7
3.1
3.6
2.6
2.1
2.9
3.4
2.8
3.1
2.6
2.8
3.4
3.4
3.5
3.5
3.6

Sapporo
3.4
3.5
2.9
3
1.9
1.4
2
3
2.4
2.9
3.1
3.1
3.3
3.4
3.5
3.5
3.5

St. Pauli
3.1
3.2
2.8
3.1
2.2
1.8
2.5
2.6
2.3
2.5
2.3
2.5
2.6
2.7
3.1
3
3.1