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  • Types of Competitive Advantage

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    siddbhatt
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    This document discusses different types of competitive advantages that companies can have, including strong brands for commodity or differentiated products, patents, regulatory licenses, high customer switching costs from existing relationships or proprietary technology, lower costs from locations or unique resources, economies of scale from large distribution networks or manufacturing, and network effects from platforms that become more valuable as more users join.

    Исходное описание:

    Examples of competitive advantages that companies enjoy.

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    This document discusses different types of competitive advantages that companies can have, including strong brands for commodity or differentiated products, patents, regulatory licenses, high customer switching costs from existing relationships or proprietary technology, lower costs from locations or unique resources, economies of scale from large distribution networks or manufacturing, and network effects from platforms that become more valuable as more users join.

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    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    27 просмотров1 страница

    Types of Competitive Advantage

    Загружено:

    siddbhatt
    This document discusses different types of competitive advantages that companies can have, including strong brands for commodity or differentiated products, patents, regulatory licenses, high customer switching costs from existing relationships or proprietary technology, lower costs from locations or unique resources, economies of scale from large distribution networks or manufacturing, and network effects from platforms that become more valuable as more users join.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 1

    Types of Competitive Advantage

    Strong brand
    (commodity product Tiffany, USG Corp.) (differentiated product Coke, Oreo cookies)

    Patents
    (3M, Merck)

    Regulatory Licenses
    (Moodys, Apollo Group)

    High switching costs


    (MS Office, Oracle, Fiserv)

    Sustainably lower costs


    Location based (cement, aggregate companies, Posco) Unique resource deposit (Compass Minerals, Aracruz Cellulose)

    Scale
    Large distribution network (Stericycle, Darden Restaurants) Manufacturing scale (ExxonMobil) R&D costs (Electronic Arts, Graco)

    Network economics
    (C.H. Robinson, eBay)

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