Market Information Southeast Asia

Indonesia Food & Beverage Retail Report

Canadian Embassy March 2000

Introduction
The objective of this retail report is to provide a qualified list of active companies who have indicated interest in importing and distributing Canadian agri-food products. The companies featured here have responded to a retail survey conducted through the Trade Division of the Canadian Embassy in Jakarta, and are categorized by their interest according to specific product groups. This report is designed to offer practical information relevant to Canadian agri-food companies who are interested to expand their business in Indonesia and penetrate their strategy in this region. This report also provides a broad overview of the retail food sector and of developments in the hypermarket/supermarket scene in Indonesia, which is an important indicator of economy recovery and growth in Indonesia. We hope this report will assist Canadian agri-food exporters to target their product offering with a greater degree of accuracy, and allow for more efficient follow-up. Jakarta March 2000 Prepared by: Hermawan/Yani Zihni Rifai Trade Division Canadian Embassy, Jakarta - Indonesia

Overview of Retail Sector

Number and Location of supermarkets/ mini-market in Jakarta (Center, South, East, West and North) before the crisis. Chart 1.

Jakarta had 313 outlets of supermarket and mini-markets before the crisis. Of these were 185 supermarkets and 128 mini-market outlets. There were around 940 supermarkets nationwide. South Jakarta had the largest number with 88 outlets and North Jakarta the smallest number with 44 outlets.(See Chart 1) Before the May riots in 1998, joint ventures with foreign operators were a rising trend, as Indonesian retailers sought technical and managerial expertise from abroad. Most notables are Hero's strategic alliance with Dairy Farm International Holdings of Hong Kong. In May 1998, rioters turned on retail stores in the cities, causing immense damage. No less than 36 supermarket outlets and 9 wholesale stores were burned and looted by rioters. Altogether, leading retailers suffered an estimated US$414 million in damages, not including losses endured by countless smaller stores. Some Operators got back on their feet quickly. Hero Supermarket, one of the biggest retailers, managed to re-supply its looted stores just hours after the riots with the aid of its central distribution partner, David's Asia. In view of future trouble, reopening supermarkets also changed their stocking system by ordering limited supplies weekly, rather than monthly as before. In spite of the depressed condition in the Indonesian economy in 1997/98 the supermarket industry remains relatively unaffected. Goods sold by supermarket are generally staple goods, therefore people will either allows more of their budget for them or reduce consumption of them only slightly. Until recently, one could still identify two distinct categories of retailers serving different consumers segments - one group targeted the higher-income groups and expatriates offering wide selections of Western fresh and processed foods in a modern store environment while the other serviced the lower-income up to the middle income families. So far the buying power of the higher-income seems untouchable by the crisis and they do not

mind paying higher price for the modern comfort, cleanliness and variety offered by supermarkets or hypermarkets. Right now the retail business in Indonesia is divided in three parts namely Hypermarket, Supermarket and Minimarket. Carrefour and Continent, Makro, Alfa, Indo grosir and Goro represent the hypermarket industry. For Supermarket, the representative players are Hero, Matahari, Ramayana Super indo, Gelael, Diamond, and many other supermarket surrounding Jakarta such as Bandung (West Java), Surabaya (East Java), and Denpasar (Bali). Minimarkets are numerous but represent by the large chains, Indo Maret, Circle K, and Am-Pm.

Two Major retailers in Indonesia In marketing their products two retailers, Hero and Matahari usually give special prices on some products. The combination of their prices is changed every month following the market trend and the buying power of the consumer. They carry good quality products and their target consumers are mostly the middle to upper level Indonesian citizens, who usually have a good financial and buying power. Improvement on National economy conditions reflected a good impact on the marketing of their products. The buying power of communities tends to be improving following the sign of economy recovery. Chart. 2 & 3

Economic Outlook
Signs of improvement of the Indonesian economy started to be evident in the second semester of 1999 after the very steep set backs experienced in 1998 and growth is expected to start rolling in the year of 2000, although still at a very conservative rate. Likewise, Indonesia's imports in 1998, which reached US$27,336.9 million, in 1999, declined by 15.1% to only US$23,214.2 million. These latest figures are based on the imports from January to July 1999 reaching US$13,541.6 million. This means that the balance of trade was still a surplus, but the total value dropped by 1.3% to US$ 21,223.5 million as seem in the following table.
Table - 1. Indonesian Balance of Trade, 1989 - 1999 (US$ 'Million) Year Exports Imports 1989 22,158.9 16,359.6 1990 25,675.0 21,837.0 1991 29,142.4 25,868.8 1992 33,967.0 27,279.6 1993 36,823.0 28,327.8 1994 40.053.4 31,983.5 1995 45,418.0 40,628.7 1996 49,814.9 42,928.5 1997 53,443.6 41,679.8 1998 48,847.6 27,336.9 29,148.1 15,747.4 1999* 25,922.0 13,541.6 1999** 44,437.7 23,214

Balance 5,799.3 3,838.0 3,273.6 6,687.4 8,495.2 8,069.9 4,789.3 6,886.4 11,763.8 21,510.7 13,400.7 12,389.4 21,223.5

Trend % (2.9) (33.8 ) (14.7) 104.3 37.4 (5.0) (40.7) 43.8 70.8 82.9 ----(7.5) (1.3)

*) January - July **) Estimate for all of 1999 Source: BPS - Central Bureau of Statistics, processed

Another indicator showed those Indonesian imports of consumer goods in January-August 1999 already reached US$ 1,462.53 million, with processed and unprocessed foods and drinks accounting for US$1,076 million. In that period imports of processed foods were valued at US$ 933.08 million or up to 52.66% from the same period the year before, while imports of unprocessed foods and drinks were worth US$ 143.4 million, representing a whooping 75.97% increase from the same period of 1998. See Table 2.
Table - 2. Indonesian imports of food and drinks January-August 1998, 1999 (In US$ Million) Product description Imports Jan - Aug '98 Consumer goods 1,506.363 Unprocessed foods 81,494 Processed foods 611.225 Source: Dept. of Industry and Trade Table 3. Import of several commodities with a big contribution to upswing in imports of consumer goods. (January - August 1998 & 1999) Products Jan - Aug 98 Jan - Aug 99 Processed foods and drinks households 611,225 933,083 Semi-milled or wholly milled rice 488,715 559,430 Unprocessed foods & drinks for household 81,494 143,405 Broken rice 17,843 100,810 Other raw sugar 245 68,793 Other (331 commodities) 74,625 60,307 Other raw sugar, refined white 9,851 50,437 Others (196 commodities) 50,340 48,809 Other raw sugar refined white packed for retail sale 28 40,141 Other raw sugar refined white for pharma. industry 1,906 17,654 Cloves 105 14,511 Fresh Apple 4,887 13,343 Cattle Meat like beef (of cow), frozen and boneless 6,577 9,355 Fresh or chilled red onions 4,267 9,027 Mandarin oranges 4,534 9,024 Shrimps and prawns frozen 3,349 6,964 Black Pepper 0 6,450 Other food preparation N E S 3,573 6,367 Beans 1,304 6,261 Bird eggs fresh for hatching 161 5,207 Oth. Milk & Cream not cont. added sugar weight <25kg 1,125 4,694 Pears 3,660 4,132 Edible parts of animals like cows, liver, frozen 1,805 3,009 Fruit oranges 1,619 2,725 Other sauces 1,571 2,481 Cuttle fish frozenilled 1,637 2,390

Jan - Aug '99 1,462.525 143.405 933.083

Growth % 27.14 75.97 52.66

Onion fresh or chilled Other tropical fruits fresh Seeds of coriander Kidney beans Fruits of the genus capsicum Other malt extract in other packing Milk of a fat content, by weight, exceeding 6% Frozen Fillets Autoysed yeast preparations Tomato Potatoes Fowl cuts and offal, frozen, boneless Potatoes, fresh/chilled seed Meat of bovine animals Mackerel Natural Honey or chilled Other Tunas fish frozen Potatoes, fresh or chilled seed Source: Dept. of Industry and Trade Table 4. Development of rupiah exchange rate and inflation rate 1998 - 1999 Year/Month Rupiah Exchange Rate (Rp/US$)* Inflation (%) 1998 January 10,375 6.88 February 8,750 12.76 March 8,325 5.49 April 7,970 4.70 May 10,525 22.42 June 14,900 4.64 July 13,000 8.56 August 11,075 6.30 September 10,700 3.75 October 7,550 (0.27) November 7,300 0.08 December 8,025 1.42 1999 January 8,950 2.97 February 8,730 1.26 March 8,685 -0.18 April 8,435 -0.68 May 8,075 -0.28 June 6,725 -0.34 July 6,750 -1.05 August 7,690 -0.93 September 8,370 -0.68 October 0.06 1 6,900 4-8 7,970 11- 15 7,705 18- 22 8,000 25- 29 6,900 November 0.25

1,388 271 992 746 1,030 488 675 631 216 752 785 106 237 210 206 206 7 86

2,294 2,260 2,246 2,236 2,152 1,384 1,370 1,324 1,299 1,266 1,208 1,096 789 699 680 638 631 560

1-5 8 - 12 15- 19 22- 26 29 30 December

6,800 7,020 6,990 7,190 7,315 7,275 7,005

* Middle Rate Compiled by CIC (Capricorn Indonesia Consult Inc.)

Meanwhile, inflation rates, one of the important indicators, continued to decline registering only 0,4% in November 1999. This represents a big achievement on the part of the government in controlling prices of the essential items. By the end of 1999 the inflation rate is expected to remain low at under 1-2%, by comparison, the 1998 inflation rate was registered a whopping 76.73%.

Hypermarket Scene and the Government New Regulation

Some Foreign investors had started early by opening hypermarkets. Two hypermarket outlets are already operational, Carrefour and Continent both owned by two French parent companies. In the last several months these two outlets of Continent and Carrefour have succeeded in attracting thousand of shoppers. The two outlets put up the motto "one stop shopping" and claimed to offer prices cheaper than ones put up by other supermarkets and wholesale centers. Many imported products are found at Carrefour and Continent and also at some stores targeted of higher incomes/expatriates such as Club Store, Sogo, Kem Chicks, and Makro. Foreign investors feels free to enter retail business since they have been granted rights from the government through the new regulations. Foreign investors that can now enjoy the same rights had given to local investors in retail business. This regulation is contained in a decision of the Investment Minister No. 99 in 1998 and Government Decree in 1999. According to decree 99, the retail and wholesale sectors of the Indonesian economy are open to large - and medium - scale investment as long as the investor enters into an equity "partnership" with a small scale Indonesian enterprise. In this case the small-scale enterprise must hold at least 20% of the shares in the PMA companies. The decree also says that Indonesian investor's shareholding must increase gradually. When a now-equity partnership is entered into between the PMA companies and the smallscale enterprise, such as under a general trading agency, or sub-contracting arrangement, there is no restriction on the percentage of shares that may be held by the foreign investor in the PMA companies. It could 100% percent foreign owned. In both types of partnerships, the foreign investor is required to "foster" the small-scale enterprise through assistance in area such as technology, marketing, human resources, business management and financing.

According to BKPM policy, a PMA company cannot carry on both retail and wholesale activities concurrently. If a foreign investor wishes to operate retail and wholesale business in Indonesia, it would need to establish two separate PMA companies. Something important to be noted that 90% of Indonesian people are of Moslem religion. The Indonesian importers must obtain meat import licenses and the certificate of Halal food is required legally for deli meats as well as processed meat products. Halal label requires that those meats must be slaughtered according to Moslem ritual. Foods can only be certified Halal by the appropriate Moslem authority, which in Canada is the Islamic Society of North America.

Products Registration
All food must be registered with the Department of Health, Directorate of Food and Beverages, with the exception of meat, poultry and alcohol for which licenses must be obtained. For registration, one is obligated to provide a sample for analysis to determine the ingredients, additives and microbiological content and or any document of free sales certificate.

Wholesaler, Supermarket or Importer point of views

Surabaya, the 2nd largest city in Indonesia, is an indicator of the economic recovery in that region. Likewise, PT Putra Serasi Pionerindo (PSP Group) opened an additional 4 outlets (TOPs) last December 1999 in partnership with the Dutch chain Royal Ahold that has been cooperating for 3 years, especially in transfer of technology in technical aspects and managerial system. According to Director of PSP Group, Mr. Ronald Watimena, Royal Ahold has a lot of experience in this retail business. Altogether PSP Group (TOPs) have 9 outlets in Surabaya, Bandung and Jakarta. PSP groups also plan to open another 10 outlets this year with an investment of Rp. 2 Billion per outlet. These plans of having more outlets are reflected in their optimism of the prospect of improving retail business that is expected in the 2nd semester 2000. Another market chain, Nina Fair Price of Sekar group also added 5 more outlets at the end of last year in cooperation with NTUC Singapore. According to Mr. Tjahyono Haryono, Director of Sekarsentosa Lestarijaya, PT (Sekar group), the buying power of Surabaya people are getting stronger so they have no doubt of starting the operational of those new outlets right now. He added that Surabaya has big potential to have more outlets because total supermarkets are still small compared with the total population of 3 million people in Surabaya. They have plans to open another 25 outlets in Surabaya and Denpasar over 5 years with 30% of products imported from various foreign countries.

Hero Supermarket

Hero has started importing deli meat this year to complete their product items in all outlets. Despite this, they have reached 1999 profits of 80 Billion Rp which represented 5.3% of their total sales presentation and showed 10.7% increasing compared with the 1998 profit. (See Chart 4) According to Mr. Ipung Kurnia, the President Director of Hero, imported deli meat products is part of their enthusiasm to implement their 'Think Fresh program' very seriously in order to give better service to the consumer. Chart 4.

Makro (Kharaba Unggul) Makro has 8 outlets - 3 of them located in Bandung (West Java), Surabaya (East Java) and Denpasar (Bali island). They plan to open another four outlets in 2000. Makro chains: Pasar Rebo Kelapa Gading Rancasari, Bandung Cibitung, Bekasi Sidoardjo, Surabaya Meruya (Jak-Bar) Alam Sutra, Serpong Br. Suwung, Denpasar Plus another four outlets in 2000 A listing Fee is not required at Makro because their motto is to sell 'Fast moving items'. If they ask listing fees, then the supplier will add the cost of listing fees to their products and the end price will be more expensive. The most important thing to implement their motto is promotion. They applied a card system to support the cost of promotion and they also got other promotion supports from their market agency i.e. from American agencies, etc. Some

activities that have been implemented are for instance: to send Makro mail to their members informing the best offer price of some products of the month, and other interesting offers such as Star or Super Star prices that claimed being the cheapest, or through 'Free Testing', Cooking demo, and Trade Fair (i.e. USA Fair supports from USA Embassy). Most of their imported products come from USA (30 Billion Rp. Per annum), The People's Republic of China (18 Billion Rp. Per annum), Australia (18 Billion Rp. Per Annum), and Europe (8 Billion Rp. Per annum) plus from any other countries which totally reached 10% from their total turnover. Club Store This is one of the exclusive supermarkets located in the business center in the centre of Jakarta. Most of their specific members come from middle to upper income Indonesians. Most of these selected members are a targeted group who tend to adopt western eating habits, services like restaurants, and expatriates who are already accustomed with imported products. They act as importer cum retailer by themselves and have another Sister company, The Club Store Medan, North of Sumatera. Both of them are interested to import and distribute Canadian food and beverage products from Canada and they have no listing fee but asks for rebates instead. Carrefour The latest information we have from Mr. Jean Francois Daniel TREHOREL, the Technical Advisor of Carrefour, is that Carrefour and Continent will be merged so they have five outlets and are soon to have another two outlets under the flag of Carrefour. They also plan to have outlets surrounding Jakarta, in Bandung (West Java) or Surabaya (East Java). Mr. Jean Francois Daniel TREHOREL remarked that they are optimist Indonesian's economy will be getting better in the 2nd semester of 2000 as the government of Indonesia has put big efforts towards socio-economy improvement. He added that even a lot of imported products is dominated by Australia but actually the quality of European products are far better, for instance Australian's yogurt contains a lot of sugar instead of milk. But no doubt Australia has a clear advantage in terms of proximity to Indonesia and consequently Australian prices are much cheaper. The Carrefour is really interested to have Canadian food and beverage products such as Snacks, Candies, Poultry, Canola oil, etc. As their motto is 'Fast moving item', they do not have any listing fees. Pantry The target of this exclusive supermarket is upper income customers and plan to concentrate most of their products in imported ones instead of local because it is impossible right now to compete their prices with the existing hypermarkets. Right now they have already 7 outlets and they have established this retail business since 1996. To meet their objective, they have chosen the location of their stores at some exclusive apartments to be located near by their prime target consumers like Batavia Apartment, Griya Prapanca, Permata Gandaria, Plaza Senayan, Permata Hijau, Four Season and the latest one at Kempinsky Hotel Plaza have also the Wine Cellar. The other new one will be opened soon at Surabaya in cooperation with Sinar Group, one of the big players in Surabaya.

Sogo These supermarkets are well known for the exclusive customers already established a long time ago before the crisis. The economic crisis seems not to have hampered their retail business because most of their products stick to the regular customers of the upper income Indonesians or expatriates. At the end of last year they just opened another big outlet in Senayan Plaza and this new one is also most welcome and straightway reached their target customers. Totally they have 3 outlets in Jakarta. Diamond It is located at the busy business area at North of Jakarta, Kelapa Gading. This Supermarket has a good prospect in retail business because of the strategic location and easy to reach by the people surrounding, who are known as the regular customers of the upper income, most of them are Chinese. Their prices are really competitive and they provide complete products of local and imported ones. Ranch Market This is another new exclusive supermarket established just two months ago located at the elite area of Pondok Indah across the well known Pondok Indah Mall and have an advantage of a large parking space. The location of this supermarket is very strategic so careful strategy of marketing and sales management and heavy promotion of their products will make the success seem very promising.

Address of Major Supermarkets The Hero Group Hero Building 12th Floor Jl. Jendral Gatot Subroto 177A Kav 64 Jakarta Selatan 12870 - Indonesia Tel. 021 - 831 7733, 871 7788 Fax. 62 21 - 831 7778 Contact: Mr. Ipung Kurnia, President Director Sogo Supermarket (PT. Panen Lestari Internusa) Plaza Indonesia 2nd Floor Jl. M.H. Thamrin Kav 28 - 30 Jakarta 10350 - Indonesia Tel. 021 - 310 7719 (direct), 310 7555, 310 7575 Fax 62 21 - 310 7707 Contact: Mrs. Lily M, Directress Club Store

(PT. Mutiara Ritelinti) Kawasan Niaga Terpadu Sudirman (SCBD) Lot 12 - Jl. Jendral Sudirman Jakarta 12190, Indonesia Tel. 021 - 515 - 3554 (Hunting) Fax. 62 21 - 515 3551 Contact: Mr. Darwin Junardi, Manager - Product Development E-mail. Darwin@theclubstore.co.id

Address of Major Wholesalers: Makro (PT. Karabha Unggul) Jl. Lingkar Luar Selatan Kav.6, Ciracas Jakarta 13750, Indonesia Tel. 021 - 840 4080, 841 1276 Fax. 62 21 - 840 4085 Contact: Mr. Kuswanto Gunadi, Commercial Director, Food E-mail: kuswanto@makro.co.id Carrefour Jl. Gajahmada No 3 - 5 Jakarta 10130, Indonesia Tel. 021. 2650 9900 Fax. 62 21 - 2650 9908 Contact: Mr. Marc Parisot, Merchandise Manager

Opportunities
Viewing the optimism of Supermarkets and Hypermarkets to the Indonesia economic growth based on several quite supportive important indicators mentioned above, such as low inflation rate declining bank interest rates and rising profits in certain business sectors. All of these promising results even the supporting data are clearly not exhaustive, but it is demonstrated that Indonesia is on way to recovery and gives chances to Canadian companies to select wide ranging opportunities in agri-food and retail businesses and may also offer long term competitive benefits to early movers who are interested to establish their market in Indonesia, especially in the sector of Food and Beverage. Indonesia with 215 million people to be feed is one of the countries of destination of investments in Asia. On top of that, the Central Bank of Indonesia has given a positive prediction that the country's economy will improve this year and growth is predicted at 3-4%. A number of assumptions showed improvements. Exports this year is expected to rise from 1-2% and imports to grow 11-12% and the rupiah is predicted to be stable at 7,000 to the US dollar. See the following table below of Indonesia Projected Economic Growth 2000.

Projected Economic Growth 2000.

Projected Growth Inflation Primary money Real GDP Interest rate Government consumption Private consumption Government investment Private investment Current account surplus Exports Imports Exchange rate Source: Bank Indonesia 3 - 4% 8,3% 3 - 4% 12% 5 - 6% 3 - 4% 2 - 3% 1 - 2% 21% GDP 1 - 2% 11 - 12% Rp 7,000/US$

Recommendations
Indonesia economy according to Central Bureau of Statistic is expected to grow by 4% this year so it is really an upturn and better than 0,23% last year. Establishing the investment here means to help Indonesia's economy recovery soon and by then would affected all sectors and indicators which is expected to enhance the buying power of people that eventually will bring the mutual benefit for both Indonesian and Canadian Companies. Good efforts from the government towards economy recovery. There are sign that there is a lot of progress today and it all shows positive trends. The new government of Indonesia has committed to confront and tackle tough issues such as Bank and corporate restructuring, poverty and social protection, environmental management and corruption. International Monetary Fund (IMF) optimist over Indonesia's economy that the country's gross domestic product is expected to exceed 3 - 4% rise forecasted for this year. Even projected economy growth predictions of IMF are not so far by the indication target of macro economy that has been predicted by Bank Indonesia for this year. "We believe that economic growth of between 3 to 4% is entirely within reach and could even be better, given the strength of the fourth quarter last year and with all the right policies that the government has decided". Indonesia's economic recovery it's underway, but social issues and politics remained a factor affecting confidence.

Annex 1
Survey Compilation - Food Category

Name of Companies

Andrawina Praja Sarana Alam Jaya Anugrah Pharmindo Lestari Alison Agung Biru and Sons Bumi Maestro Ayu Cahaya Kalbar Columbia Dosniroha Enseval Putra Mega Trading Indomarco Adi Prima Kabulinco Jaya Kem Chicks Kobe Lyna Karunia Segar Masuya Graha Trikencana Mutiara Ritelinti Wira, Jakarta Mutiara Ritelinti Wira, Medan Nara Jaya Mandiri Naryadelta Prarthana Protara Boga Indonesia Prambanan Kencana Pandurasa Kharisma Primera Internusa Pangan Lestari Rajawali Nusindo Safarindo Internusa Semut Pandawa Mulia Sari Jaya Sekar Laut Sukanda Jaya Smak Snak Semeru Perkasa Permai Sinar Abadi Tulus Rejeki Murni

X X X

X X X X

X X

X X X

X X

X X

X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X Beverage X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X

X X X

X X X X X X

X X X X X X

X X

X X Dried food, Flour

Wicaksana Oberseas Int. Wigah Perkasa

X X

Annex 2
Survey Compilation - Beverage Category Name of Companies Alcoholic Non-Alcoholic Additional

Products Wines Liquors Beer Juices Mineral/ Flavo Water ured Drinks X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X

Andrawina Praja Sarana Alam Jaya Anugrah Pharmindo Lestari Alison Agung Bimasena Chemin dotama Columbia Kem Chicks Masuya Graha Trikencana Mutiara Ritelinti Wira, Jakarta Mutiara Ritelinti Wira, Medan Nara Jaya Mandiri Naryadelta Prarthana Pandurasa Kharisma Primera Internusa Pangan Lestari Rajawali Nusindo Safarindo Internusa Semut Pandawa Mulia Sari Jaya Sukanda Jaya Semeru Perkasa Permai Sinar Abadi Tebet Indraya Wicaksana Oberseas Int.

Annex 3
Company Index/Profiles Importer Anugrah Pharmindo Lestari, PT Jl. Pulo Lentut Kav. II/E4 Kawasan Industri Pulo Gadung Jakarta Timur 13920 Tel. 021 - 460 4705 Fax. 62 21 - 468 22 809 Contact: Mr. Harsono Ngujiharto, Director Mr. Francis Wanandi, Marketing Manager Andrawina Praja Sarana, PT Jl. Ampera Raya No. 20, Gd. Medco 3rdFloor Jakarta Selatan Tel. 62 21 - 7800847, 780 4750 Fax. 62 21 - 780 4705 Contact: Ms. Ade Indra Sugondo Alam Jaya, PD Jl. Pintu Besar Selatan 1/8 B, Kota Jakarta 11110 Tel. 62 21 - 6911004, 692 7847 Fax. 62 21 - 6900964, 691 2781 Contact: Mr. Tjan Jok Ka Profile Staff Strength: Turnover: Business Type: Objective Import/distribute Canadian food and beverage products

Staff strength : Turnover : Business type: Food and Beverage products

Import/distribute Canadian food and beverage products. Develop partnership/ joint venture with the reliable Canadian companies.

Staff Strength: 20 Turnover: 10 - 50 Billion Rp. Business Type: Importer Food and Beverage.

Import/distribute Canadian food and beverage products. Develop partnership/ joint venture with the reliable Canadian companies, to gain entry into North American market through Canada, and joint venture in R&D or products

Alison Agung, PT Staff Strength: 25 Jayakarta Plaza, Jl. Mangga Besar I/61F Turnover: 5 Billion Rp. Jakarta 11180 Business Type: Non alcohol Tel. (021) 629 4630, 629 6170 Drink Fax. (62-21) 629 6170 Contact: Mr. Tandiono A., Director Bumi Maestro Ayu, PT Staff Strength: 30 Jl. Raya Duren Tiga No. 11 Turnover: Jakarta Selatan Business Type: Importer Tel. 62 21 - 799 5751, 798 1368 Meat Fax. 62 21 - 798 8488, 798 3249 Contact: Ms. Dyah Nurhayati, Directress Ms. Magdalena, Directress Bimasena Chemindotama, PT Staff Strength: 30 Graha Thata 3rdFloor Turnover: 10-50 Billion Rp. Jl. Warung Buncit No. 7 Business Type: Importer Jakarta 12740 Tel. 021 - 794 2892 Fax. 021 - 794 2895 Contact: Mr. Richard Herman, Marketing Manager Biru & Sons Staff Strength: 150 Jl. Pintu Besar Selatan 83, Jakarta 11110 Turnover: > 10 Billion Rp. Tel.(021) 690 6788, 690 9893 Business Type: Canned Fax. (62-21) 690 9892 Food and Contact: Mr. Aman Siman (Director) Drinks. Cahaya Kalbar, PT Staff Strength: 700 Jl. Pluit Raya Selatan Blk 5/6 Turnover: > 100 Billion Rp Jakarta 14440 Business Type: Importer Tel. 021 - 6691746 and Distributor Fax. 62 21 - 669 5430 Contact: Mr. Arif Fransiscus, Marketing Manager Columbia, PT Staff Strength: 60 Wisma Diners Club 15th Floor Turnover: 5 Billion Rp Jl. Jendral Sudirman Kav. 34, Jakarta 10220 Business Type: Importer Tel. (021) 573 3160, 573 1488 Food and Beverage Fax. (62-21) 570 3135 products Contact: Ms. Frieda Naderi (Director) Dos Ni Roha Staff Strength: 1800 6-7th Floor, Mugi Griya Turnover: > 50 Billion Rp Jl. Letjen M. T. Haryono Kav 10 Business Type: Distributor Jakarta 12810 general trading and Tel. 62 21 - 830 8539, 830 8540 Pharmaceutical Fax. 62 21 - 830 8493 Contact: Mr. Wiriawan Santoso, Marketing Manager Enseval Putera Megatrading, PT Jl. Pulo Lentut No. 10 K1, Pulo Gadung Jakarta Timur Tel. 021 - 468 22 422 Fax. 62 21 - 468 22 412 Contact: Mr. Bima Darmansyah, Director Mr. Harry Kurniadi, Sales Manager Hero Pusat, PD Jl. Pintu Besar Selatan I No. 8 Jakarta Barat Tel. 021 - 692 8707, 692 3885, 691 1534 Fax. 62 21 - 690 8139 Contact: Mr. Frans Sumampow

facilitation. Import/distribute Canadian food and beverage products.

Interested in importer Meat only from Canada.

Import/ Distribute Canadian beverage products.

Import/Distribute Canadian Food and Beverage products.

Import/distribute Canadian food and beverage products. Develop partnership/ joint venture with the reliable Canadian companies, to gain entry into North American market through Canada. Import/distribute Canadian food and beverage products.

Interested in Snacks and Confectionery of Canadian products and to develop partnership/joint venture with reliable Canadian companies and also in R&D. Other: to gain distribution entry the area market and joint venture in production sector. Staff strength: 1500 Interested in Snacks, Turnover: > 100 Billion Rp. Confectionery, Cereals and Busimess type: Canadian Dairy products and to develop partnership/joint venture with reliable Canadian companies

Staff Strength: Turnover: Business Type:

Import raw materials only from Canada.

Intermas Tata Trading, PT Kawasan Industri Pulogadung Jl. Rawa Girang 3, Jakarta 13260 Tel. (021) 460 2050 Fax. 62 21 460 2403, 460 2404 Contact: Mr. Djoko Ibrahim, Director Indomarco Adiprima, PT Jl. Ancol I/ 9-10, Ancol Barat Jakarta 14430 Tel. 62 21 - 690.9400 Fax. 62 21 - 690 9373 - 690 9379 Contact: Mr. Yan Bastian or Mr. Hendro Gunarso Kabulinco Jaya, PT (Dairy Gold) Jl. Jembatan Dua Raya No. 11/i Jakarta Utara 14450 Tel. (021) 663 1526 , 661 1418 Fax. (62 21) 669 5965 Contact: Mr. Hondro Widjaja, Managing Director Karunia Segar, UD Rukan Puri Niaga I Blok K 7/3J Puri Kencana Jakarta Barat Tel. 021 - 581 7052 - 3 Fax. 62 21 - 581 7053 Contact: Mr. Indradi Lookman, Director Kem Chicks Supermarket Jl. Kemang Raya No. 3 Kebayoran Baru Jakarta Selatan Tel. 021 - 717 9006 Fax. 62 21 - 719 4543 Contact: Mr. Arief Budiono Kobe Iyna Industry Kawasan Industri Jl. Manis Raya No. 15 Kadu Curug Tangerang 15810 Tel. 021 - 591 3911, 591 8805 Fax. 62 21 - 591 8803 Contact: Ms. Hestia Utomo, Directress Ms. Yenny Purnama Masuya Graha Trikencana Jl. Agung Karya IV Blok B No.22 Sunter Agung Podomoro Jakarta 14340, Indonesia Tel. (62 21) 6509130 Fax. (62 21) 650 9129/31 E-mail:pinmas@rad.net.id Contact: Ms. Pinnywati Chandra, Directress Mutiara Ritelinti Wira The Club Store Kawasan Niaga Sudirman Lot 12 Jl. Jendral Sudirman Jakarta Tel. 021 - 515 3553, 515 3554 Fax. 62 21 - 515 3545/ 515 3552, 515 3551 Contact: Ms. Martha Candrawati, GM Merchandise Mr. Victor R., GM - SCBD Store Mutiara Ritelinti Wira, PT The Club Store Jl. Gatot Subroto No. 288 Medan 20118

Staff Strength: 500 Turnover: 100 Billion Rp. Business Type: Still focusing on local products.

Interested in importing but only on market leader products due to high cost of market entry and Dollar's fluctuation.

Staff Strength: 4819 Import/Distribute Canadian Food Turnover: > 100 Billion Rp. and Beverage products. Business Type: Importer and Distributor

Staff Strength: 30 Turnover: > 10 Billion Rp. Business lines: Cheese/Milk/Skim Milk/Flour Staff Strength: Turnover: 5-10 Billion Rp. Business Lines: Fruits

Import/Distribute Canadian Food and Beverage products.

Import/Distribute Canadian Food and Beverage products.

Staff Strength: Turnover: Business Lines: Retailer of food and beverage products.

Retailer of Canadian Food and Beverage products.

Staff Strength: 175 Turnover: Business Lines: Food products.

Staff Strength: 147 Turnover: 10 - 50 Billion Rp. Business lines: Jam, Honey, Meat

Import/Distribute Canadian Food and Beverage products. Develop partnership/ joint venture with the reliable Canadian companies, to gain entry into North American market through Canada, and joint venture in R&D/ products facilitation. Import/distribute Canadian food and beverage products

Staff Strength: 524 Import/distribute Canadian food Turnover: > 100 Billion Rp. and beverage products. Business Type: Importer/Distributor Food and Beverage products

Staff Strength: Turnover: 50 - 100 Billion Rp. Business Type: Importer

Import/distribute Canadian food and beverage products.

Tel. 061 - 572 371 Fax. 62- 61 - 572 260 Contact Mr. Suwandi, Director Nara Jaya Mandiri, PT (Pantry Gourmet Store) Jl. Taman Bendungan Asahan II No. 12 Jakarta 10210 Tel. (021) 570-1909, 570-1921, 570-1911 Fax. 62 21 - 573 2384, 574 2060 Contact: Mr. Alexander H. Effendie, President Director Mr. Suryadi Jaya, Director Naryadelta Prarthana, PT Jl. Bunga Sepatu No. 3 Cirendeu, Ciputat, Jakarta 15419 Tel: (021) 7470 7335, 7470 7467, 74707 436, Fax: 62 21 - 749 1687 Contact: Mr. Alien Lim-Tan, President Director Mr. Denny Winardi, General Manager Nirwana Lestari, PT Jl. Raya Narogong Km 7 Bekasi 17117 Tel. (021) 820 4054 Fax: (62-21) 820 4055, 820 4056 Contact: Mr. Ferry Haryanto, Commersial Director Primera Internusa, PT Perkantoran Sunter B-8, Jl. Danau Sunter Selatan Sunter Agung Podomoro, Jakarta 13450 P O Box 1271/JKT Tel. (021) 651 9963 Fax. (62-21) 650 8569 Contact: Mr. Herling Massie, Director Protara Boga Indonesia, PT Jl. Danau Sunter Selatan, Blok O 5 Kav. 19 Jakarta 14340 Tel. 021 - 653 07 043 - 657 07 045 Fax. 62 21 - 653 06 901 Contact: Mr. Herling Massie, Director Pangan Lestari, PT Head Office: Jl. Raya Darmo 23-25 Tel. (031) 567 1371, Fax. (62-31) 567 2318 Surabaya Factory: Jl. Jenggolo II/17, Sidoardjo, Surabaya Tel. (031) 896 3032, 896 3033, 896 3034 Fax. (62-31) 896 2050 Contact: Mr. Tjahyono Haryono, Director Pandurasa Kharisma, PT Segitiga Atrium Senen Blok F No. 19-20 Lantai III, Jl. Senen Raya 135 Jakarta Pusat 10410 Tel. (021) 386 3972, Fax. (62-21) 386 3971 E.mail:pandukha@cbn.net.id Contact: Mr. Roland Santoso, President Director Ms. Jenifer Lim, Director Prima Samapersada, PT Jl. Raya Cacing No. 95

and Retailer food and beverage products. Staff Strength: Import/distribute Canadian food Turnover: 10 - 50 Billion Rp and beverage products. Develop Business line: Food and partnership/ joint venture with Beverage products the reliable Canadian companies, to gain entry into North American market through Canada. Joint venture in R&D and product facilitations. Staff Strength: 250 Import/distribute Canadian food Turnover: 10 - 50 Billion Rp and beverage products. Develop Business line: Ice cream, partnership/ joint venture with Milkshake (Baskin Robin) the reliable Canadian companies, to gain entry into North American market through Canada.

Staff Strength: Turnover: Business Type:

Staff Strength: 50 Turnover: > 10 Billion Rp. Business Type: Beverage (Alcoholic and Non Alcoholic)

Import/distribute Canadian beverage products

Staff Strength: 50 Turnover: > 10 Billion Rp. Business Type: Food products

Import/distribute Canadian food products

Staff Strength: 1000 Turnover: > 10 Billion Rp. Business Type: Food and Beverage

Import/Distribute Canadian food and beverage products. Recently is seeking partnership to expand the distribution that already exist and possibility to develop partnership/ joint venture with reliable Canadian companies

Staff Strength: 100 Turnover: 10 - 50 Billion Rp. Business Type: Food and Beverage products

Import/Distribute Canadian food and beverage products.

Staff Strength: 80 Develop partnership/ joint Turnover: 10-50 Billion Rp venture with the reliable

Kompleks Pemadam Jakarta 14130 Tel. 021 - 440 8664 Fax. 62 21 - 4408670 Contact: Mr. Handoyo Prawiro, President Director Rajawali Nusantara Indonesia, PT Jl. Denpasar Raya Kav. D III Kuningan Jakarta 12950 Tel. 021 - 252 3820 Fax. 62 21 - 520 2896 Contact: Mr. Iman Budi Santoso, General Manager Smak Snak, PT Cilandak Comercial Estate Gedung 204 W, Jl. Raya Cilandak KKO Jakarta 12560 Tel. (021) 7800 821, 7890 848 Fax. (62-21) 7802 176 Contact: Mrs. Jolleen Harsoyo (Director) Sukanda Jaya, PT Jl. Pasir Putih Raya Kav. 1 Ancol Timur, Jakarta 14430 P O Box 3154 KKT 10002 E-mail:sukanda@indo.net.id. Tel. (021) 640 5678 Fax. (62-21)640 2861, 641 4241 Contact: Mr. Norman Chen, General Manager Ms. Tjia Mei Liang, Director Semut Pandawa Mulia, PT Jl. Jembatan Genit Gg. Semut No.12 Jakarta 11720 Tel. (021) 5455 835 Fax. (62 21) 5455 464 Contact: Mr.F. Surya Lie ( cc. Ms. Yufita) Sinar Abadi, P D Jl. Pintu Besar Selatan 80 EF Jakarta Barat, Jakarta 11110 Tel. 021 - 690 1466, 626 6990 Fax. 62 21 - 626 6880 Contact: Mr. Kent Candra Atmadja (Director) Sari Jaya, PD (Adibela Nugraha, PT) Jl. Kunir BLK A/4, Jakarta Barat Tel. 021 - 6900651, 692 7725 Fax. 62 21 - 6925147, 690 8873 Contact: Mr. Susanto Widjaya Sekar Laut, PT Jl. Raya Darmo 23 - 25, Surabaya Tel. 031 - 567 1371 Fax. (62 31) 567 2318 Contact: Mr. Tjahyono Haryono, President Director

Business Type:

Canadian companies in retail business (Franchise).

Staff Strength: > 700 Turnover: 500 Billion Rp Business Type: Canned food and Dairy products.

Develop partnership/ joint venture with the reliable Canadian companies, to gain entry into North American market through Canada and to be an Exporter to Canada.

Staff Strength: 40 Turnover: 5 Billion Rp. Business Type: Confectioneries

Import/distribute Canadian food and beverage products. Develop partnership/ joint venture with the reliable Canadian companies, to gain entry into North American market through Canada. Import/distribute Canadian food and beverage products. Develop partnership/ joint venture with the reliable Canadian companies, to gain entry into North American market through Canada, and joint venture in R&D/ products facilitation. Import/distribute Canadian food and beverage products and also fruits.

Staff Strength: 800 Turnover: > 10 Billion Rp. Business Type: Food and Beverage products

Staff Strength: 150 Turnover: > 10 Billion Rp. Business line: Fruits/ Salmon from Norway, also Apple Canada (not direct import) Staff Strength: Turnover: Business Type: Food and Beverage

Import/distribute Canadian food and beverage products.

Staff Strength: 10 Import/distribute Canadian food Turnover: 5 - 10 Billion Rp. and beverage products and also Business Type: Importer fruits Food and Beverage

Staff Strength: 2500 Develop partnership/ joint Turnover: > 100 Billion Rp. venture with the reliable Business Type: Canadian companies, to gain entry into North American market through Canada, and joint venture in R&D/ products facilitation. Safarindo Internusa, PT Staff Strength: 22 Develop partnership/ joint Jl. Kemang Timur Raya 16 Turnover: > 10 Billion Rp. venture with the reliable Jakarta Selatan 12730 Business Type: Food and Canadian companies, and joint Tel. 021 - 719 9156 Fax. 62-21 719 9174 Beverage products venture in R&D or products Contact: Mr. Achmad Bahanan, General Manager facilitation. Mr. Fauzi Bahanan, Marketing Director Semeru Perkasa Permai, PT Staff Strength: 55 Import/distribute Canadian food

Jl. Hayam Wuruk No. 2WW Jakarta Pusat 10120 Tel. 021 - 386 1729, 380 5942 Fax. 62 21 - 380 7477 Contact: Mr. Tody Wihardjo, Director Mr. Budi Wirawan, Director Tebet Indraya, PT Jl. Letjen. MT Haryono No. 9 Jakarta Selatan Tel. (021) 830 3991, 830 1355 Fax. (62-21) 830 1357 Contact: Mr. Felia Affandy (Director) Mr. Petrus Lugito (Director) Tiga Raksa Satria, PT (Local partner Carrefour) Jl. Pegangsaan Dua No.12, Jakarta Utara Tel. (021) 460 4141 Fax. (62-21) 460 2018 Contact: Mr. Andy Corrigan, President Director Mr. Sri Djoko, Manager Tulus Rejeki Murni, PT Jl. Raya Serang Km 3,5 Tangerang 15138 Tel. 021 - 552 3361 Fax. 62 21 - 552 0508 Contact: Mr. Johan Rusli, Director Wigah Perkasa, PT Jl. Ancol Barat III/12 Jakarta 14430 Tel. 021 - 690 5254 Fax. 62 21 - 691 2916 Contact: Mr. P.K. Wong, General Manager Wicaksana Overseas International, PT Jl. Ancol Barat VII, Blok A D 5 No. 2 Jakarta 14430 Tel. 021 - 690 9244 Fax. 62 21 - 690 9435 - 6 Contact: Mr. A. Winoto Mr. Harun Date Modified: 2000-07-10

Turnover: 10 - 50 Billion Rp. Business Type: Food and Beverage products

and beverage product.

Staff Strength: 150 Import/distribute Canadian food Turnover: > 100 Billion Rp. and beverage product. Business Type: Importer

Staff Strength: Turnover: Business Type:

Import/distribute Canadian food and beverage product.

Staff Strength: 200 Turnover: 10-50 Billion Rp. Business Type: Importer & Distributor

Import/distribute Canadian food and beverage product. Joint venture in R&D or products facilitation.

Staff Strength: 20 Import/distribute Canadian food Turnover: 5 - 10 Billion Rp. and beverage product. Business Type: Fruits importer

Staff Strength: 4200 Import/distribute Canadian food Turnover: > 100 Billion Rp. and beverage products. Develop Business Type: Importer partnership/ joint venture with food and beverage products the reliable Canadian companies, and joint venture in R&D or products facilitation.

Important Notices