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ENC 1102: Genre Analysis worksheet.

For this first installment in genre analysis, please read across three samples of your genre to understand the situation, rhetorical appeals, and structure. You dont need to make a fully-fledged argument yet. Rather, this is about getting to know the genre little by little. Looking closely at your genre, please describe the situation and fill in the chart based on the appeals and structure of your genre samples. BE VERY SPECIFIC. Very close analysis is the name of the game for this paper. In other words, you might cite pages where possible, describe visually what the printed pages look like, etc. 1. What is your genre? Paper advertisements 2. What is the (repeated) situation that this genre is a rhetorical response to? Persuading people to buy a product 3. Please fill out this chart with details about rhetorical appeals and structure: Question about Rhetorical Feature Appeals What appeals to logos appear? Appeals What appeals to pathos appear? Appeals What appeals to ethos (writers credibility) appear? Genre Sample 1 None; no #s or statistics Genre Sample 2 30th anniversary edition Motivational appeal sports? The brand Ralph Lauren Genre Sample 3 None Combined Features that occur across all samples Genre Features Logos is not used often in the advertising industry Speculate on what these rhetorical features can tell us about the situation? Advertising industry cares little about facts when selling and more about appearance

unveil your sensuality; Sexual appeal None

Emotional poem

All use Emotional appeal but in different ways to appeal to a different crowd The authors credibility is not easily seen in photographs. Genre sample #3 showed the most ethos

The best way to create the situation desired for consumers to purchase the product

Poet

It doesnt matter the writers credibility in the situation. What only matters is the ability to create an ad regardless of who created it

Structure Women, How is this text perfume & organized? words over her back Structure Slanted What are its senses parts?

Men playing sports in the cologne bottle Appears professional

Poem in the middle of a peaceful Paris street Cursive texts to appear lighthearted

Each has text in the ad placed in a position that best catches your attention Cursive text in all three genre samples

Text plays an important role in advertising and w/o text the ads wouldnt be as successful There are many parts in advertisements even if not conscious to consumers

Genre Sample #1

Genre Sample #2 Genre Sample #3

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