World Monitor November Issue

5 |41|
2013
t
c
e
p
x
E Nothing Less
CONTENTS
14 DESTINATION KAZAKHSTAN

Investment Ombudsman in Kazakhstan

18
EXPERT OPINION

Armenia and Ukraine: two different approaches

to the Customs Union
:

Legal overview for 2013
2013
Investors need a
predictable and clear
business environment
Investors` views on Kazakhstan investment

attractiveness

Vision for the telecommunication market of
Kazakhstan

44 HOW TO MAKE IT WORK
National Chamber of Entrepreneurs: what shall

we expect?

?
48 HR
In search of potential, but what potential? (Part 2)

, ?
( 2)
54 MEET THE EXECUTIVE

-
Italian art of management

-
62 SOCIAL RESPONSIBILITY
KPMG in Kazakhstan and Central Asia helps

children in hospitals
KPMG

world monitor
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2011 Honeywell International, Inc. All rights reserved.
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Julie Kussidi
EUROBAK Executive Director
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Elena Kudryashova
64 BOOKS corner
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67 WWW.EUROBAK.KZ
Welcome new members
70
EUROBAK HR University

74
Uniting business and diplomatic community

76
Dialogue between business and Mazhilis

78
CEO lunch
80
EUROBAK in Atyrau
81
PCA committee meeting
82
Employer`s branding: toolkit used to get the

best talents
84
PR communications and efficient cooperation

with the mass media
PR-
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Tax committee meeting
87
Staff retention: risk or new opportunities?
88
Meet the executive: whiskey night
90
EUROBAK networker: beer night
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EDITORS ADDRESS
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Dear Reader,
Julie Kussidi,
EUROBAK Executive Director
World Monitor Editor-in-Chief
This issue is dedicated to an industrial overview.

In this context, we offer you overviews on legal,
FMCG, telecommunications and other sectors,
reporting on the economic changes and their
impact to the business climate. We feature
a new exciting development for investors in
Kazakhstan: the launch of the Investment
Ombudsman working group, led by Minister
Asset Issekeshev. Our expert, Christopher
Hartwell, discusses Armenia and Ukraine in
respect to the Customs Union and the EU. We
are introducing two new rubrics: How to make
it work and Meet the Executive, with more
new ideas to be launched in 2014.
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iPhone and iPad application! Download it now
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High level guest speaker honoured EUROBAK

events this autumn: Minister of Foreign Affairs,
Erlan Idrissov, Chairman of the Budget and
Finance Committee of Mazhilis, Gulzhana
Karagussova. We are proud to report on the
Eurobak HR University project by Alexander
Rudnitsky, Chairman of the HR Committee.
Last but not least, we would like to take this
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magazine for your ongoing support and
contribution to the success of our activities.
Happy Seasons Greetings to you, your families
and partners! We wish you prosperity in 2014!
Sincerely Yours,
Julie Kussidi
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2014 .
Delivery partner:
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2014 !
,

DESTINATION KAZAKHSTAN
Investment Ombudsman
in Kazakshtan
On 18 June this year, the first session of the working group to
protect rights of foreign investors chaired by Asset Issekeshev,
Deputy Prime Minister - Minister of Industry and New
Technologies - was held in Astana. Nur-Akhmet Dosmukhamet,
Head of the Investor Protection Center, member of the European
Academy of Natural Sciences, told World Monitor about future
operations of the institute of Investment Ombudsman that
actively operates in South Korea, Indonesia, China, Mexico,
Russia, the USA, and Chile.
Dosmukhamet
Nur - Akhmet,
Head of Center for
support of investors,
Academician of the
European Academy of
Natural Sciences
Regarding the need for the institute

of
Investment
Ombudsman
in
Kazakshtan
In our opinion, the establishment of the
institute of Investment Ombudsman
in Kazakhstan was required due to
numerous objective reasons, including
but not limited to:
Foreign Investors Council chaired

by the President of Kazakhstan and
the Council on the Improvement of
Investment Climate by the Government
of Kazakhstan, it will be possible to
establish all institutes and forms of
protection for foreign investment
under the Constitution and the
legislation of Kazakhstan as a united
system.
1.Implementation of the Law of

the Republic of Kazakhstan On
Investment, which is meant to provide 4.There is a single authority (or a single
protection of the rights of investors
service) represented by the Investment
when investing in the Republic of
Ombudsman Service that can operate
Kazakhstan, set the state support of
under a one-stop principle: e.g.
investment, provide the procedure for
accept complaints or claims from a
the settlement of disputes involving
foreign investors on any issues (or
investors. This however requires the
listen to them), arranging a thorough
creation of an appropriate structure,
investigation, appropriating a fair
such as the protection represented
and transparent decision without any
by the institute of Investment
bureaucratic acrimony.
Ombudsman.
Moreover, its establishment will guard
2.Observance and fulfillment of agreements against
administrative
obstacles
and international treaties concluded on and bureaucratic pressure, therefore
behalf of the Republic of Kazakhstan, preventing corruption.
outlining the provision for legislative
guarantees, protecting foreign investors The analysis of the existing problems
in Kazakhstan. This also imposes the As a result of the preliminary functional
need for such an institute.
analysis of the complaints and claims
from foreign investors, the following
3.With the establishment of this groups of problems have been identified
institute, along with the existing and defined:
14
world monitor
DESTINATION KAZAKHSTAN
1) There is a need for amendments to legislation and

regulations of the Republic of Kazakhstan, as well as
in in the process of preparing new draft laws.
2) There are issues relating to the performance of
treaties and agreements with relevant investors.
3) Certain claims that cannot be currently considered,
as they are under consideration by judicial or
investigative authorities.
4) Problems also exist that are complicated or have
been neglected. These problems require examination
in detail by highly qualified experts who can provide
expert and appropriate conclusions.
5) Any issues caused by human or department factor
that can be settled out of court.
What has been done
By the Order of the Prime Minister of the Republic of
Kazakhstan No. 66- dated 16 April, 2013, the Working
Group was established to develop the suggestions
regarding how to protect the rights of foreign investors
(by the principle of investment ombudsman) chaired
by Asset Issekeshev, Deputy Prime Minister - Minister
of Industry and New Technologies. The Investor
Protection Center was established as a working body
at Kaznex Invest National Export and Investments
Agency JSC.
The Center has already been addressing and solving
issues of concern from foreign investors. Even though
the organisation has only functioned for a short period
of time, the work has already begun to solve issues
raised by foreign investors. Currently the Center has

analyzed, processed, and systematized more than 20
complaints and claims from foreign investors. We
have already solved a quarter of them independently.
However, some claims were not considered, as they
are now under different judicial authorites from earlier
lawsuits.
We are currently working to resolve the legal status
of the investment ombudsman, to develop a special
website, etc.
How may Ombudsman help the foreign
companies operating in Kazakhstan?
See for yourself. Ombudsman will work in the following
areas:
1) by assisting foreign investors in solving the issues
under pre-court examination.
2) by protecting the rights and legal interests of
foreign investors under the legislation of the
Republic of Kazakhstan and international treaties
and agreements confirmed by the Republic of
Kazakhstan.
3) by providing control over the compliance of rights and
legal interests of foreign investors by the executive
authorities and local authorities of the Republic of
Kazakhstan.
4) by assisting in the development of public institutes
directed toward protecting the rights and legal
interests of foreign investors in Kazakhstan.
supported by EUROBAK
15

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17
EXPERT OPINION
Armenia and Ukraine:
two different approaches

to the Customs Union
In September of this year, both the European Union and the
Customs Union of Russia, Belarus, and Kazakhstan received an
autumn surprise: Armenian President Serzh Sargsyan announced
that Armenia would not be signing its EU Association Agreement
in Vilnius in November as anticipated. Moreover, Armenia would
instead be taking steps to bring itself closer to (and eventually
into) the Customs Union as a full-fledged member.
Christopher A.
Hartwell, Senior
Research Fellow,
Institute for Emerging
Market Studies (IEMS),
based in Moscow
Accession of
Armenia to
the Customs
Union might
divert some
of this trade
to Russia and
Kazakhstan,
instead of to
its current
destination
in Western
Europe
18
world monitor
In tandem with this news, Ukraine also

took steps to joining an important trade
bloc, but in the exact opposite direction
from Armenia. After years of negotiations
and a worry that the country would forever
be left at Europes doorstep, Ukraine is
going ahead with signing its Accession
Agreement in November and, apparently,
closing the door on Customs Union
membership. Despite great pressure from
Moscow on Ukraine to follow Armenias
lead, Kiev has decided that its future is
bound to Europe and not to its past.
These two contradictory decisions are
bound to have serious ramifications for
the Customs Union, and of course for
Kazakhstan as a pioneering member of
the Union. What does a Customs Union
that includes Armenia but not Ukraine
mean for the Union? And where do both
countries go from here?
Armenian Accession: Who Benefits?
As noted above, Armenias decision was

the most surprising, as it appeared to be
moving towards the same Association
Agreement signing as Ukraine and the other
EU Eastern Partnership countries (Georgia,
Belarus, Moldova, and Azerbaijan being the
others). The abrupt change means that
some tangible benefits must be perceived in
Yerevan, but it is tough to see at first glance
what those benefits might be.
In the first instance, it was unlikely that

joining the Customs Union will create
a spike of investment in tiny Armenia.
Years of foreign aid from the United
States and the European Union, on
projects as diverse as pension reform
and competitiveness, were all based on
the underlying premise that Armenia
was moving towards international best
practices. However, while western aid was
supporting the government of Armenia,
Russian investment was a big contributor
to the economy; apart from the 2 million
ethnic Armenians that live in Russia (and
who send remittances back to Yerevan),
Russian investments in the country made
up approximately 40% of all foreign
investment in Armenia. With Armenias
pivot to the Customs Union, it is hard to
see how this amount can increase, unless it
comes from Kazakhstan and Belarus (who,
combined, had investments that were only
0.7% of Russias total investment in the
country).
From the Customs Union side, as well, it
is hard to see how Russia or Kazakhstan
(much less Belarus) will benefit from
increased trade with Armenia, although
there is the possibility for trade diversion
in Armenias re-orientation. At present,
Armenia tends to export much more
to the EU by value than it does to the
Customs Union, with 36% of Armenian
EXPERT OPINION
40%
0,7%
25%
30%
the combined investment

of Kazakhstan and
Belarus in Armenia, as
a percentage of Russian
investment in the country
of all foreign
investment in Armenia
made by Russia
of Armenia`s import
comes from its former
Soviet countrymen
of Armenia`s trade
goes to the CIS
exports in 2012 going to the EU, compared to

22.8% to the Customs Union. This reality means it
is entirely possible that the accession of Armenia
to the Customs Union might divert some of this
trade to Russia and Kazakhstan, instead of to its
current destination in Western Europe. The other
outstanding question is if this trade diversion is
filled by other CIS countries at a similar level of
development; it would be ironic if Armenia joining
the Customs Union led to more Ukrainian and
Moldovan goods going to the EU.
So while Armenia may see some possible economic
benefits to joining the Customs Union, the tangible
gains they hope to accrue appear to be mainly political
ones, colored by the stalemate in Nagornyi Karabakh.
In fact, this conflict may have been the deciding
factor in Armenias decision to go with Russia rather
than the EU. The EU has remained on the sidelines
of post-conflict talks to resolve the stalemate, and
Yerevan saw little hope that the status quo would
change if it became an EU member. By siding with
Russia and the Customs Union, it appears that the
Armenian government believes it can guarantee its
security and resolve the issues surrounding Nagornyi
Karabakh to its satisfaction.
20
world monitor
Ukraine
While Armenias hasty decision took all parties by

surprise, Ukraines continued march toward European
integration is less surprising; indeed, the only real
astonishment has come from how long the move
towards an Association Agreement has taken.
Moreover, Ukraines choice of West over East was
long foreseen, as the country (and especially current
President Viktor Yanukovich) has continually been aloof
to the prospect of greater integration with the Customs
Union. Recent Russian moves to apply pressure to
Ukraine (including banning Ukrainian chocolates made
by Petro Poroshenko, a former minister, on health and
safety grounds or disrupting imports of pipes made
by a prominent Ukrainian oligarch) have also seemed
to unite the political elite behind the idea of Europe
rather than the Customs Union.
Much as with Armenia, this political move away from
the CIS has been ironically accompanied in recent
years by an economic move towards the Customs
Union, as Ukraine has traded more with the Customs
Union countries.
Of course, much of this can be attributed to the
continuing economic malaise in Europe and the
EXPERT OPINION
These two contradictory

decisions are bound to
have serious ramifications
for the Customs Union, and
of course for Kazakhstan
as a pioneering member of
the Union
Eurozone crisis in particular, as the global financial

crisis and lingering Eurozone troubles have dampened
demand for Ukrainian (and other) goods. Coupled with
this slowdown in Europe is the fact that Ukraine is
highly dependent on the Customs Union countries for
its energy needs. This demand might lessen if, as part
of EU accession, Ukraine finally orients itself away from
Soviet-type heavy industry that currently dominates
its economy, and moves into more light industry,
technology, agro-processing, pharmaceuticals, or
other, less energy-intensive industries that would suit
it better. However, in the short run, Ukraines energy
needs appear to be the key economic interaction it
will continue to have with the countries to its east.
However, unlike Armenias move to the Customs Union,
for Ukraine, there are several economic benefits that
will come with the Agreement. The major advantage
to the country will likely be an increase in financial
assistance to complete its still-unfinished transition
to democracy and capitalism, meaning technical and
monetary assistance for pushing forward needed
reforms. But it is the reforms themselves that are the
key benefit for Ukraine, which has really been somewhat
adrift politically and economically since the collapse of
the Soviet Union. An economy that continues to rely
on heavy industry, with a political system that veers
between populism and old-style authoritarianism,
needs to continue its reform and move ahead as its
neighbor Poland has done. The EU accession process

may provide cover for this in a manner that Customs
Union membership would not have.
This brings up another point regarding Ukraine, and
that is that the country still actually has a long way
politically and economically to go before it is ready for
European Union membership. Many in Ukraine have
wondered if they, like Turkey, were to be permanently
relegated to Europes doorstep, and while the
Association Agreement may represent a concrete step
towards accession, it is still no guarantee. Europe is
also still reeling under the Eurozone crisis, and there
is definite accession fatigue; it is thus unlikely that
Europe will open its arms to Ukraine (or anyone else,
really) as a full-fledged member anytime soon. In
Ukraines case, however, it may be that the process is
more important than actual membership.
Ramifications
The developments of the past month have shown the

predominance of political calculations over economic
realities in the jostling between the EU and the Customs
Union. Sadly, the reality is that this jostling should not
be necessary. In theory, there should be no reason why a
country could not belong to both trade blocs, and benefit
from integration with both the EU and the Customs Union.
However, the true obstacle to inclusion in both trade blocs
concerns the institutional basis of each institution, and the
pre-requisites for joining. While the EU has a long-defined
basis of law and mature supra-national institutions,
the Customs Union is a young organization with young
institutions and, more importantly, a still-evolving legal
basis for existence. It is this legal basis that creates the
tension between membership in one bloc versus the other,
as there are (rightfully so) worries in Minsk and Astana
that the Russian legal code and Russian institutions will
be extended across the Customs Union space, rather than
incorporating international best practice or the practices
of other member states. By adhering to Russian legal
practices, there is indeed a major contradiction between
EU practice and Customs Union practices, and countries
will be forced to go one way or the other.
1
Looking to the West, the Economist, October 5, 2013, available on-line at: http://www.economist.com/news/europe/21587260-russian-intransigencehas-helped-ukraines-integration-europe-looking-west.
21

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26
world monitor
EXPERT OPINION
Legal overview for 2013

The combined aims of improving Kazakhstans climate for doing
business, the promotion of business outside the ENR sectors, and
the development of a greener economy have seen several moves
towards modernization in the law during the past year.
Adam Kaucher,
Of Counsel,
Dentons
Renewable energy
A new law in support of renewable
energy was passed, introducing a feed-in
tariff regime for energy from renewable
sources, which aims to pave the way for
development of significant renewable
projects in the coming years.
commercial organizations). Members will

be obliged to pay annual membership
fees, dependent on the turnover of the
business entity. The tax authorities will
be obliged to provide information on the
annual turnover of registered business
entities to the Chamber.
Anti-monopoly approval
The Competition Law was amended in
March to raise fivefold the assets/sales
threshold for the requirement to obtain
approval, and to amend the definition
of group to include only 50% owned
companies (previously 25%). A notification
(instead of approval) procedure was also
introduced for certain transactions. The
thresholds are still not high, though, as
they take into account the combined
assets or sales of the buyers group and
the target company. The complex and
time-consuming
application
process
remains a barrier to the completion of
acquisitions and investments, particularly
for mid to large-sized groups and private
equity backed businesses.
Public-private partnership
In July, the law relating to concessions
was amended to further promote the use
of public-private partnerships. Among
other changes, the possible types of
concession agreement were broadened
so as to be less prescriptive, the sources
from which a concessionaire may derive
profit or compensation of expenditures
were widened, and importantly, the right
to pledge or assign the concessionaires
rights under a concession agreement
(subject to consent) was introduced. It
is hoped that these measures will help
bridge the bankability gap which has
plagued PPP projects in Kazakhstan.
National chamber of entrepreneurs

The Chamber, which was formally
established in September, has the stated
aims of protecting the rights and interests
of entrepreneurs, monitoring business
activities in the regions, supporting
domestic production, diversifying the
economy (particularly in non-energy
sectors) and attracting investment. From
2014, membership will be mandatory for
all Kazakhstani companies and registered
individual entrepreneurs (other than those
obliged to be members of other non-
28
world monitor
Work permits
Amendments were introduced to the work
permit rules during the year. In some
ways the procedure has been simplified,
with the requirement for criminal
record checks and medical certificates/
insurance removed. However, the changes
introduced a further ground for refusal if
a workers education/training history and
practical experience do not conform to a
very prescriptive list of qualifications. This
may cause difficulties to even the most
experienced personnel who do not hold
the required academic or professional
qualifications.
Representative offices of foreign legal entities are now

exempt from the measurement of foreign employee
quotas and from the imposition of special conditions
(training, hiring additional staff) on the grant of a work
permit.
Data protection
A new data protection law will come into force in
November 2013, providing a degree of clarity around
the meanings of certain terms relating to the collection,
use and storage of personal data. Entities which
collect, process, and store personal data are expected
to update their policies and procedures within three
months from the date when the law comes into effect.
Civil procedure
The decision of a court whether to grant legal aid is
no longer subject to considerations of an applicants
financial status.
Pension contributions, mandatory pension contributions,
and pension assets and savings can no longer be the
subject of a freezing order as security for a claim. The
procedure for appealing awards of courts for referees
has been clarified. Awards must now be appealed within
30 days of receiving a copy of the award, rather than
within 30 days from the moment a party had notice of
the existence of grounds for appeal. Provision has been
made for the suspension of execution of a judicial order
for deportation if an appeal is filed.
In the pipeline
The draft law on rehabilitation and bankruptcy is
expected to be passed soon, which aims to provide a
more viable rehabilitation alternative to liquidation for
struggling businesses.
With EXPO-2017 approaching, legislative changes
relating to the law are also anticipated to expedite
and facilitate the development of EXPO-2017 itself.
A number of concessions are proposed to fast-track
the procedure for designing and building the required
facilities and to grant tax benefits to companies
involved in organizing EXPO-2017. In addition a
streamlined visa, migration and foreigner registration
regime is proposed allowing foreign participants of
EXPO a simplified regime for entry into Kazakhstan.
Certain significant changes are expected to the Criminal
and Administrative Codes and subsoil use legislation.
2013
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31
EXPERT OPINION
Investors views on Kazakhstan

investment attractiveness
Kazakhstan has demonstrated success in FDI attraction.
However, to ensure further sustainable growth and unlock its
innovation capacity, the country needs investors with technology
and the willingness to collaborate on moving up the value chain
and building sustainable businesses. At the same time investors,
apart from market appeal, need a predictable and clear business
environment, developed physical and social infrastructure and
human capital.
Competition for FDI is strong, and foreign
investments have the potential to transform
economies and boost technology and skills.
Erlan Dosymbekov,
Managing Partner,
Kazakhstan
and Central Asia, EY
Each year EY analyzes FDI trends in Kazakhstan

and explores what investors think about the
countrys investment climate, as well as its
potential.
This year, the countrys macroeconomic
environment has taken over as the key
investment driver. The survey

findings reveal a wide perception
gap between foreign investors
who are already established in
Kazakhstan and those who are
not. Current investors are much
more aware of the countrys
environment and are willing to
explore further possibilities in
the market. Most of prospective
investors seem not to have
Kazakhstan on their investment
radar or remain unaware
of the countrys attractive
features, locations and sectors
that present opportunities for
growth.
Despite a sharp decline in global
FDI in 2012, FDI inflows in
Kazakhstan registered a modest
32
world monitor
EXPERT OPINION
increase. The country attracted US$14b in FDI

inflows according to UNCTAD, second only to Russia
in the CIS region. The reality is in line with investors
perception of Kazakhstan as the regions second
most attractive investment destination.
Lack of awareness hampering FDI growth
The three As Astana, Almaty and Atyrau are
the only cities in Kazakhstan that seem to be
known to foreign investors, while the majority
of non-established investors were not able to
name an attractive city in Kazakhstan. Similarly,
potential investors lack clarity about the countrys
strengths and challenges; the impact of World Trade
Organization (WTO) membership; the introduction of
the regional Common Economic Space (CES); and the
sectors that offer growth opportunities. However,
foreign companies already established in Kazakhstan
displayed a good understanding of the countrys
current investment climate and the challenges that
must be overcome in order to improve it.
Diversification boosting confidence
Nearly three-quarters of investors expect the
historically powerful energy sector to attract the
most FDI in Kazakhstan in the next three years.
However, Kazakhstans Government acknowledges
the need to diversify its economy, and is promoting
initiatives and policies to improve knowledge-based
industries so that they become more competitive
and attract more investment. As a result, investors
are finding that a more diverse range of sectors,
including private and business services, life sciences,
real estate and construction, are beginning to emerge
as attractive investment options. As diversification
34
world monitor
efforts intensify, the importance of these sectors is

set to grow.
Five steps
To unlock its growth potential, the country needs to

continue its ongoing dialogue with prospective and
existing investors. To address the countrys wide
regional economic disparities, social infrastructure
and the health care system need to be developed.
Increase in transparency in the regulatory and
legislative base is vital for investor confidence.
Macroeconomic prospects for Kazakhstan look strong:
the country can become one of the top three fastest
growing economies in 2015, after China and India. It
is important to capitalize on the countrys strengths
to ensure its further sustainable development.
The countrys attractiveness is influenced not only
by tangible assets, such as natural resources and
infrastructure, but also by the rising importance
of intangible assets, such as culture and values.
Soft power can be manifested in cultural exports,
performance at the Olympics, CO2 emissions or global
integration. Kazakhstans achievements in this regard
are significant. Astana will host EXPO 2017 and
the investment that is set to flow should stimulate
modernization of physical and social infrastructures,
creating jobs and boosting SMEs.
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35

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36
world monitor

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.: +7(727) 295 52 04-08 : +7(727) 295 50 45
-mail: info@galaksi.kz www.galaksi.kz www.alugal.kz

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www.fedex.com/kz
39
EXPERT OPINION
Vision for the telecommunication

market of Kazakhstan
Ali Agan has been working as the Chief Executive Officer in
Kcell Joint Stock Company since June 1, 2013. Kcell is part of
the TeliaSonera Group and the leading provider of mobile
telecommunications services in Kazakhstan by market share,
revenue, and subscribers. In his interview with World Monitor,
Mr. Agan shared his experience, plans for 2014, and his vision of
the telecommunication market of Kazakhstan.
Ali Agan,
CEO, Kcell JSC
Mr. Agan, you were appointed as the

CEO of Kcell in June 2013. How many
years are you with TeliaSonera?
What countries have you worked in?
Will that experience be helpful in
Kazakhstan?
First of all, I am very pleased with my
appointment to CEO in such a successful
company as Kcell. As you know, Kcell is
TeliaSoneras largest operator in the
Eurasian division and one of the most
successful companies in the Group as a
whole. Kcells previous CEO, Veysel Aral,
was recently promoted to President of
TeliaSonera Eurasia. During his time,
the Groups leadership declared him to
combine the positions of Kcell CEO and
Eurasia Regional President until the
summer of this year.
My experience includes 20 years
in
international
finance
and
telecommunications with an extensive
list of functional responsibilities,
including sales and distribution. I have
been working in the TeliaSonera Group
for six years already. Until recently, I was
the CEO of Ucell for about a year, which
is also a TeliaSoneria subsidiary and the
second largest operator in Uzbekistan.
Before that, I was the CEO of Azercell,
also a subsidiary of the TeliaSonera
Group and the leading mobile operator
in Azerbaijan.
40
world monitor
Kcell is currently operating in a very

competitive environment. The situation
here is similar to the one in Azerbaijan
five years ago after the market launch
of a third mobile operator. I am
confident that my experience in the
telecommunications industry of five
different countries will contribute to
the further growth of Kcell.
What will you focus on as the CEO
of Kcell in the upcoming year?
Not only for this year, but also for
the mid and long-term, I want Kcell
to maintain its lead in every aspect
of the telecommunications industry in
Kazakhstan, and there are a few areas
on which we need to concentrate. We
need to continue improving the quality
of the network and the quality of the
customer service. We also need to
be looking more at data, not only the
amount or volume of the data, or the
number of subscribers we have, but
also at new services, new technology
and innovations which will keep us
ahead of the competition.
Also, another important issue right
now, after the listing of Kcell on the
London Stock Exchange, is that we
have become ambassadors for our
country on the world stage. Now, we
have investors in various countries,
EXPERT OPINION
and these investors are not only interested

in the performance of our company, as part of
TeliaSonera but also in the performance of our
country, so in a very real way, how we perform
is important for the future of Kazakhstan. It is a
wonderful opportunity that we have been given, to
show the world that we are a modern, developed
and stable country.
What are the main achievements of Kcell in
the year 2013? What are the plans for 2014,
long term and short term?
In the third quarter, we retained our leading market
position and demonstrated revenue growth, as a
result in demand for data services and a further
increase in our subscriber base. The combination
of revenue increase and effective cost control
initiatives has again enabled us to maintain
our EBITDA margin at more than 55% during
the quarter. In a challenging, competitive, and
regulatory environment, we continue to develop

our technology and product offerings to ensure
that we both meet and anticipate the constantly
evolving requirements of our customers.
What is your vision of the telecommunication
market of Kazakhstan in the next five years?
Despite Kazakhstans mobile communications
market being mostly a voice services market,
and the proportion of voice services in the total
consolidated revenues of the market is still high
over the past few years, the largest growth in
revenues for mobile operators has been in the
data transfer segment. Voice communication is
close to saturation and any potential for growth
here has practically been exhausted: there is
178% penetration of the mobile telecom market
in Kazakhstan today. Were considering that data
services are paramount to our work and intend to
support this trend, maintaining a leading position.
Kcell 1 2013 . Kcell TeliaSonera , ,

. World Monitor
- , 2014 ,
.
Kcell
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TeliaSonera? ?
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.

42
world monitor
Azercell,
TeliaSonera .
Kcell . ,

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. . 17. .: +7(717) 77 65 15
. . 17. .: +7(717) 77 65 15
kz.tempur.com
kz.tempur.com
How to make it work
National hamber of
Entrepreneurs:
what shall we expect?

The new law On National Chamber of Entrepreneurs of the
Republic of Kazakhstan has recently come into effect (hereinafter
referred to as the Law). According to this Law, the National
Chamber of Entrepreneurs (hereinafter referred to as the NCE)
is a non-for-profit organization that aims to unite entrepreneurs
in Kazakhstan for the purpose of protection of their rights and
legal interests.
Victoria Simonova,
Partner,
Dentons Kazakhstan
Dina Berkaliyeva,
Senior Associate,
Dentons Kazakhstan
44
world monitor
The NCE founders are currently the

Government of Kazakhstan and an
association of legal entities, the
National Economic Chamber Atameken
Union (hereinafter referred to as
Atameken). According to the Law,
the Government has universal
authorities regarding
the NCE
operation, including the right to
impose a veto on the decisions of the
NCEs supreme management body.
In our opinion, this fact challenges the
principle of NCE independence and the
possibility of protecting the interests
of entrepreneurs through NCE under
the Law.
Considering the fact that NCE will be the
main platform for interaction between
entrepreneurs and the Government,
there is a question about the
possibility of cooperation between
NCE and other associations (unions)
of entrepreneurs. The Law allows such
interaction; however, such interaction
will likely be arranged vertically.
Associations (unions) of entrepreneurs
that want to interact with NCE shall be
subject to the compliance procedure
based on some specific criteria (i.e., NCE
will choose the associations and unions
of entrepreneurs that can interact with
NCE).
Certainly, one of the most important

issues for entrepreneurs is the mandatory
nature of membership in the NCE, the
size of membership fee and its payment
procedure.
The Law sets the principle of
mandatory NCE membership for
entrepreneurs registered (with record
registration) under the legislation of
Kazakhstan, except for: (a) entrepreneurs
with statutory membership in other
non-for-profit organizations (b) state
enterprises.
According to the Law, NCE members
will be:
Commercial legal entities
Individual entrepreneurs
Owner-operated private farms
registered under the legislation of
Kazakhstan and engaged in business
activities within the territory of
Kazakhstan.
It is not clear from the Law whether
the requirement for mandatory NCE
membership applies to any foreign legal
entities performing their business activities
within the territory of Kazakhstan through
their branch and/or representative offices
registered in Kazakhstan (hereinafter
referred to as FLE).
How to make it work
There are clarifications from the state authorities that

FLE are free from the mandatory NCE membership.
During the meeting with entrepreneurs, the
Atameken representatives also declared that the Law
requirements would not apply to such FLE. However,
ambiguous provisions of the Law relating to this issue
make think of a need in official clarification of the Law
provisions for this very issue.
The Law sets mandatory annual fees for NCE
members. In order to define the amount of the fee, the
grading system for prospect NCE members was
established depending on their aggregate annual
revenues. The NCE supreme management body will
establish the amount of a mandatory membership fee.
The Government will set threshoulds and payment

procedure for a mandatory membership fee. The
Law provides that the NCE members shall pay the
first membership fee by 31 December 2014. The
entrepreneurs with annual income lower than the fixed
limit shall be exempt from a membership fee until 1
January 2019.
As far as we are concerned, there is a general need
in improvement of certain provisions of the Law and
revision of a conceptual approach to the operation
of associations of entrepreneurs in Kazakhstan.
Time will tell on how the main objective of the Law
for development of the entrepreneurial sector in
Kazakhstan will be being performed.
1
The Law was enacted on 4 July 2013 and it came into effect on 22 July 2013, except for some provisions.
2
According to the Law, the Government is supposed to quit the founding members by July 2018.
3
According to the legislation, such entrepreneurs as, auditors, appraisers, associates shall not be NCE members as they are already the members
of some professional associations.
"
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46
world monitor
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47
HR
In search of potential,
but what potential? (Part 2)
The war for talent becomes a war for leaders

Many organizations respond to the quest for talent by recruiting externally
for managers. But, evidence suggests that this is not necessarily the best or
most practical response. Organizations pay a high price for talent and it is
not necessarily reflected in a better bottom line. There is no guarantee that
stars will stay stars. What can be done to avoid these expensive mistakes?
Based on Hay Group research, there are four
fundamental characteristicsor growth
factorsthat comprise the basic building
blocks of potential:
Johan Beeckmans,
Senior Associate,
Management Centre
Europe
three of these factors and no major warning

signs in the remaining one. In managing the
development of high potentials, companies
should re-visit and re-evaluate the growth
factors every few years. They also need
1. Thinking beyond the boundaries the right role rotations for experiences that
This is a broad application of conceptual stretch people, so they become more than
ability, applied to key questions to make they already are.
unexpected but useful connections.
Growth factors act as a multiplier to a
2. Natural curiosity and eagerness persons leadership potential. Derailers, on
the other hand, are detractorsaspects of
to learn
This growth factor may be displayed by the person or the organization that interfere
asking questions that push the boundaries with growth and performance. These
of accepted norms. These qualities are not factors can include an inability to listen, lack
always associated with good grades in of self-control, depression, sulking and selfcenteredness. They can also be found within
school or college.
organizations.
3. Social
empathy
understanding
and
This is the desire and ability to understand

others, to grasp not only their explicit
argument but also the subtext and context,
the reasons for their responses and the
other persons perspective.
4. Emotional balance
This is the hardest characteristic to assess.

This quality embraces balance, emotional
resilience, and realistic optimism to bounce
back from adversity, to lead under stressful
circumstances, and help to keep others
positive and motivated.
Organizations unwittingly derail the careers

of their best employees by, for example,
moving a high potential individual too quickly
from role to role, eliminating the possibility of
learning from their experience and mistakes.
But identifying growth factors and derailers
is only part of the story. By themselves,
growth factors and derailers do not ensure
that a persons career will survive a stretchto-break role change. Nor do growth factors
and derailers guarantee a future leader. if
that individual is simply left to look after his
or her own career.
To consider a person as high-potential, It is important to be clear about the level

you want to see real strengths in at least of work you anticipate for a high potential,
48
world monitor
HR
as well as define the specific type of role (i.e., operations,
policy, or commercial).
To ascertain the best process for identifying talent
at different levels, organizations need to develop a
ROADMAP. It is easy to see potential as an all-healing
remedy, assuming that someone who is high potential
will be good at almost any leadership role. Not so. A
roadmap must be based on the following five elements:
1. Know what you need from people: Determine

which behaviors and qualities you need from people and
which roles are most crucial to execute the strategy. Then
focus your selection and development efforts on those
roles, behaviors, and qualities.
2. Identify long-term potential through the
growth factors not just job-specific abilities or past
performance.
3. Potential for what? Dont mistake performance

for potential or potential for readiness for promotion.
4. Development of potential: This is crucial. Simply

promoting high potentials or rotating them through
assignments is not enough. They need significant care
and development attention to ensure that their promise
is fulfilled.
5. Talent review forums: These are supplied with
an objective survey data, an external benchmarking and
competency interview data to enable better decisionmaking, deep consideration of growth factors/derailers,
and provide development feedback about consequences
for career path.
Organizations that invest in their own supply of future
leaders can look forward to more loyal employees with a
better cultural fit, who are more likely to deliver results.
The war for talent is becoming a war for leaders. If your
business starts to prepare for it now, it is a war you can
win! It can also help to hire an outside consulting firm that
has experience in developing these roadmaps, assessing
talent and minimizing the risks. MCE can help.
MCE develops Kazakh business leaders

to compete in global markets
60% of the success of your
organization depends on how
your strategy is executed by your
management.
With solid industry experience
and insights, MCE builds
leadership and business skills to
deliver results. We help you and
your people keep up with change
to achieve your goals. Contact
us today to discuss your human
capital development needs.
Strategic Human Capital Development Strategy Execution and Leadership Business and Management Skills
Business Mentoring Industry Specific Solutions
info@mce-ama.com www.mce-ama.com
AdvKazakhstan 210x130 d.indd 1
3/4/2013 1:49:38 PM
HR
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53
Meet the executive
Italian art of management

Gian Luigi, an Italian national
educated in Belgium (MBA in 1987,
Master in Management in 1988)
started his Sales & Marketing
career with Procter & Gamble before
assuming various Senior Marketing
positions in Bacardi Martini, BAT and
Coca Cola. Over the last 20 years he
built a successful career, acquiring
international exposure in developed
and emerging markets, as well as
a rich experience in established,
turnaround and startup operations.
In August 2009, Gian Luigi joined
JTI in Kazakhstan as Vice President
before being appointed General
Manager for Central Asia. He is also
Deputy Chairman of EUROBAK.
There is no secret
formula behind
professional success,
just hard work and a
relentless commitment
to self-development.
54
world monitor
Meet the executive
Luigi, could you please tell us about your family,

where you grew up and why you started working
in sales?
Similar to the Kazakh culture, family and close
friends circles are my anchors in life. My circle is
split between Italy and Belgium, the countries
where I spent my early life, before embracing an
international career. I guess the lively environment
in which I grew up was instrumental in leading me
towards a Sales and Marketing career where fantasy
is sometimes welcome. Definitely I could not have
been a successful accountant!
I met my wife Graziella for the first time when I
was 11 years old and met her again a few years
later when I was invited to a school party she was
organizing. Blond hair, blue eyes, charming I was hit
by the storm! Although life was not always easy, here
we are, still happily married, with two great children,
Ornella and Massimo, 33 years after. Romantic isnt
it? But also my first serious learning in life: when
you believe in something, keep pressing ahead, in the
word impossible, there is Im possible!
You spent more than 20 years in the FMCG
industry, where you built your career. What
advantages and disadvantages do you see
working in the same sector or for one employer
for such a long time?
You dont know what you dont know. What I mean
is that nothing will ever replace experience, and it
requires time to build up. I didnt spend my entire
career with the same company, but I remained loyal
to the FMCG industry, building experience and skills,
position after position, country after country. There
is no secret formula behind professional success,
just hard work and a relentless commitment to selfdevelopment. Changing employers is a different
topic. Sometimes it is a good way to keep learning,
to challenge yourself and progress in your career.
When you start in a new position, in a new company,
you know you have got a limited period of time to
prove yourself. This creates adrenaline, excitement
life. My advice to young managers is to not be solely
attracted by short-term gains, positions or titles;
When you believe in

something, keep pressing
ahead, and ultimately
persistence pays off
- within the word
impossible, there is
Im possible!
keep your goal in mind, stay in control of your career

building blocks and your market value will grow
along with the consistency of your personal growth.
How did you end up in Almaty?
I was with Coca Cola in Poland when JTI approached
me for a position in Central Asia. The prospect of
being rapidly appointed General Manager was clear
and I knew I was ready for it. I had an open discussion
with my former employer and it became clear that
a similar position would not be available in the
short term. As I said, stay in control of your career
development so I decided to move and embrace
a new challenge in Almaty. I knew JTI was a great
company and the idea to move to Kazakhstan was
motivating as well; the economy developing fast,
good business growth prospects a good opportunity
to be successful.
What projects did you work on in Kazakhstan?
How does your typical working day look like?
My key focus has been twofold:
Firstly, develop the organization business processes,
driving efficiencies, improving the way we work
together, building bridges between function and
developing a strong cross functional team spirit. I
believe all functions have an equal role to play in
growing our business and it is very important that
everybody clearly understands the role he has to play
and the contribution he has to offer.
55
Meet the executive
The idea to move to

Kazakhstan was motivating
as well; the economy
developing fast, good
business growth prospects
a good opportunity to be
successful
THINK INTEGRATED BUSINESS, not separated
functions or departments and strive for quality
by setting aggressive standards of excellence for
yourself and your team. Clarify, get buy in and make
the final call. The General Manager is the one
connecting the dots in the organization.
BE VISIBLE AND PRESENT ACROSS THE
ORGANIZATION: build an open and challenging
environment, learn to listen, communicate your
vision for change, drive and support key initiatives
and create an enjoyable work environment.
ENERGIZE AND DEVELOP PEOPLE: promote a
culture of continuous development and learning,
ensure proper succession planning but also confront
performance problems.
Secondly, when I joined JTI in Almaty, our focus was
on Kazakhstan where we had built an impressive
40% market share. I saw the opportunity to develop
further our footprint in the rest of Central Asia.
Today, we have established businesses in Kyrgyzstan,
Mongolia, Tajikistan, Turkmenistan and Uzbekistan;
using Almaty as our manufacturing and management
base. Exports currently represent about 30% of our
entire business, which is a great achievement.
Kazakhstan and Central Asia ranks today amongst
the top business units in JTI and Im proud of it.
What knowledge, skills or abilities must one
have to do your job?
I have my own core competences shortlist:
56
world monitor
DRIVE RESULTS: lead the strategic planning process

but also get involved, when required, in operational
details to ensure excellent execution. Focus on
the final result, take calculated risks and act with
urgency, systematically integrating new info into
your business thinking.
BE A CHAMELEON: one size doesnt fit all; each
person is different and many different leadership
styles are required to get your point across.
Situational Leadership is essential. Not to mention
that the General Manager is the key link between
the local operation and the Head Office in our case
located very far in Geneva. You must learn how to
deal with it, manage expectations and communicate
the good andthe bad news without creating a
nuclear chain reaction!
Wellness & Spa center

at Rixos President Astana
After the thermal and water treatments, be treated

to a heavenly massage - an indulgence designed to
reduce stress, exhaustion or jet lag of frequent flyers.
At the end of the therapy you will be so relaxed that
you will feel how toxins are being drawn out of your
body. All sessions are followed by a wellness tray and
unwinding in a soft-toned dimly-lit relax lounge.
We highly recommend that all our guests try out our
signature Balinese massage by therapists from this
exotic Fairy Island of Bali,as well as new treatments:
the Most Wanted therapy Lava Shells Massage,
a unique innovation that uses the worlds first self
heating tool - eco-friendly 100% genuine Tiger Clam
shells; or Moroccan Hammam Ritual, the peeling that
provides ultimate exfoliation and detoxification using
100% natural olive oil black soap delivered to Astana
from Casablanca.
Rixos Wellness & Spa center located in the city
centre of Astana is a true bliss for urban dwellers
that desire to rejuvenate their body and mind with
spa treatments.
Rixos Wellness & Spa center brings together the best
traditions of Western and Eastern bathing cultures.
The modern interior design combined with a friendly
ambiance and relaxing atmosphere is an ideal place
to relieve stress, spend time with loved ones, or enjoy
the treatments and reach your inner harmony in
complete privacy. Speaking of which, Rixos Wellness
& Spa is the only spa center in the city that provides
supreme privacy to its guests, while positioning itself
as a high-end president hotel spa.
Expand your comfort zone and give your body a
chance to explore the true meaning of unwinding.
Start with the thermal procedures for physical and
mental recreation: life-giving steam bath and saunas;
have a peeling in our hammam and treat your skin to
detoxing or contouring wraps, as well as moisturizing
soothing facials.
We are at your disposal with:

Healthy Soul Bar
Swimming pool with hydrotherapy massage jets
Fitness center
Thermal area that consists of:
- 2 Finnish saunas
- Mint Steam Room
- Turkish Hammam
Thematical treatment rooms
Relaxation lounge
Beauty Salon
Phytomer beauty products shop, the world leader
in Marine cosmetics
Visiting Rixos Wellness & Spa can be the beginning of
the path to a healthy lifestyle. In todays stressful and
dynamic lifestyle we maintain, it is necessary to find
the time to take care of your well being. Take a break
and leave yourself in our caring hands. Enroll today in
our wellness center.
T: +7 7172 24 50 50 ext 1555, #1028
astana@rixos.com
57
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58
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world monitor
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61
social responsibility
KPMG in Kazakhstan and Central Asia

helps children in hospitals
The idea of the Children in Hospitals project was conceived in 2010 with its
main purpose is to give a helping hand to sick children, who frequently have to
stay in hospitals for long periods of time, suffering the ongoing psychological
impact. This project has already been successfully underway for more than
three years through the joint efforts of KPMG volunteers.
Kazakhstan equipped a childrens playroom, which is a
natural and necessary part of life for every child.
Since 2011, KPMG in Kazakhstan and Central Asia
has significantly widened the projects geography. In
November 2011, the art classes started in the childrens
unit of hemato-oncology of the National Research Center
for Maternal and Child Health (NRCMC) in Astana, and
in March 2012, KPMG volunteers began their Learning
Together lessons in cooperation with the National
Center of Oncology in Bishkek. In October 2012, as a part
of the project Children in Hospitals, KPMG volunteers
decorated the wards of the childrens department of
the National Oncology Center in Bishkek, where the
walls were decorated with images of popular cartoon
characters, making the rooms lighter and brighter.
Having started cooperation with the children's unit of

the Oncology Institute in Almaty in December 2010,
KPMG in Kazakhstan launched a permanent project,
Learning Together, aimed at developing non-medical
treatment through arranging and carrying out creative
activities for children who are hospitalized in the
pediatric department of the institute. Every second
Saturday, KPMG volunteers hold art therapy classes for
these young patients and their parents to help them
reduce stress and give them an opportunity to express
their feelings in words or in pictures, as well as provide
psychological support and to help children recover
more quickly after a difficult treatment.
In September 2011, KPMG volunteers decorated the
childrens department of the Oncology Institute in Almaty,
having implemented a special design project involving
drawings of fairy tale characters. In addition, KPMG in
62
world monitor
Since the launching of the Children in Hospitals

project more than 250 KPMG volunteers have taken
part in this project and more than 500 children and
their relatives have been affected. The project is an
example of the unique cooperation between business
and hospitals, and it unites together efforts for the
benefit of sick children and their families. Moreover,
the project has also enhanced KPMGs cooperation with
partner organizations in other directions. For example,
in cooperation with the National Research Center for
Maternal and Child Health in Astana, KPMG in Astana
organized tree planting events with participation of
volunteers the firms employees, and in September
provided the Center with five wheelchairs to make it
easier for its little patients to get around the clinic.
KPMG in Kazakhstan is always open to discuss any joint
projects in the area of corporate social responsibility.
Please contact Madina Jussupova at mjussupova@
kpmg.kz to discuss the possibilities for cooperation
within corporate social responsibility. Together we will
change the world for the better!
social responsibility
KPMG

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63
books corner
Thinking, Fast and Slow

In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman,
the renowned psychologist and winner of the Nobel Prize in Economics, takes
us on a groundbreaking tour of the mind and explains the two systems that
drive the way we think. System 1 is fast, intuitive, and emotional; System 2
is slower, more deliberative, and more logical. The impact of overconfidence
on corporate strategies, the difficulties of predicting what will make us
happy in the future, and much more can be understood only by knowing how
the two systems shape our judgments and decisions.
Growth Hacker Marketing:

A Primer on the Future of PR, Marketing, and Advertising
Dropbox, Facebook, AirBnb, Twitter. A new generation of multibillion dollar
brands built without spending a dime on traditional marketing. No press
releases, no PR firms, and no billboards in Times Square. They have a new
strategy, called Growth Hacking. And it works.
StrengthsFinder 2.0
In its latest national bestseller, StrengthsFinder 2.0, Gallup unveils the new
and improved version of its popular assessment, language of 34 themes,
and much more. While you can read this book in one sitting, you'll use it as
a reference for decades. Loaded with hundreds of strategies for applying
your strengths, this new book change the way you look at yourself and the
world around you forever.
64
world monitor
.
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65

Almaty Resort!
!
Almaty Resort

.
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Almaty Resort
,
, .
,
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-, - Almaty Resort,
66
world monitor

!
. , .,
.: 300 34 00, 300 35 35, 300 35 45, 8 701 751 46 76
E-mail: salesalmaty2@mail.ru,
sales4@almatyresort.kz
Welcome new members
Irina Kolesnikova, Managing Director
Taras Parkhomenko, CEO
General Information
General Information
Established: 1994
Established: 1998
Employees in
Kazakhstan: 187
Employees in 1828
Kazakhstan:
Business:
Bayer, a global enterprise with core

competencies in the fields of health
care, agriculture and high-tech materials,
celebrates the 150th anniversary of its
foundation this year. Bayers products and
services are designed to benefit people
and improve the quality of life. Business
operations are the responsibility of the
subgroups Bayer HealthCare,
Bayer
CropScience and Bayer MaterialScience.
All three subgroups are represented in
Kazakhstan, there are offices of Bayer in
Almaty and Astana.
Business:
Beeline Kazakhstan - the country's only

universal telecom operator that offers
mobile and fixed telephony, long distance
and international communications, data
transmission, Internet access based on
technology of fiberglass access, Wi-Fi
and third generation network 3G. The
operator is part of an international
telecommunications holding VimpelCom
Ltd. More than 9 million Kazakhstani
citizens use Beeline services in Kazakhstan
(As on July 2013).
Location:
42, Timiryazev street, Pavilion 15

Almaty, Kazakhstan
Location:
Almaty district, Zhalayyri Building 2,

Astana, Kazakhstan
Website:
www.bayer.com
Website:
www.beeline.kz
Country of
origin:
68
world monitor
Country of
origin:
Welcome new members
Ruslan Zhemkov, General Director
Alexander Davydov, Partner, Head of Real Estate Practice,

Head of Representative Office in Republic of Kazakhstan
General Information
General Information
Established: 2001
Established: 2008
Employees in
Kazakhstan: 11
Employees in
Kazakhstan: 9
Business:
During 10 years of its professional

activity the company participated
in preparation and implementation
of a large number of significant
congresses, conferences, seminars,
festivals and other noted events. Our
companys primary activity is organizing
conferences, forums, congresses, and
other events. Company specialists are
high level professionals with tremendous
experience in organizing business events.
Business:
Ward Howell is an Executive Search and

Leadership Development Consulting
Company. Ward Howell gives its clients
an opportunity to increase their Talent
Equity, i.e. the company value made up
by its staff. We create most of business
value by helping the clients estimate
their talents, use them, develop and
involve them in the company work.
Location:
Republic sq. 13 (504),

Almaty, Kazakhstan
Location:
Business Center Prime, 100G, Furmanov

Str., 203, Office, Almaty, Kazakhstan
Website:
www.eamedia.org
Website:
www.wardhowell.ru
Country of
origin:
Country of
origin:
69
EUROBAK pages
EUROBAK HR University
This issue was discussed by the HR Committee of
the European Business Association of Kazakhstan
(EUROBAK), and they came up with this simple idea:
it is necessary to give graduates from one of the
leading universities in the country the opportunity
to attend a series of theoretical and practical
seminars that covers all the working aspects of an
HR Department. Therefore, this project has been
created in partnership with the HR department
heads of EUROBAK member companies.
Alexander Rudnitsky,
Chairman, EUROBAK HR committee
HR Director, Kazakhstan, Central Asia and Mongolia,
JTI kazakhstan
Students do not apply a significant part

of their theoretical knowledge in their
work. They become our employees, and
we see that the theoretical issues they
have studied at educational institutions
have nothing in common with practical
issues existing in their employers office.
The reason is that a new generation of
universities graduates has no chance to
see any practical application of those
models they study at university.
70
world monitor
In September 2013, I delivered my first introductory

lecture at the International Academy of Business
(IAB) about what HR was from a business point
of view. And this is how our joint project started;
for the program lasts for one semester of a study
year and it gives 4-year management students the
opportunity to meet practicing HR professionals
within these four months on a weekly basis.
This business component makes the project a
unique tool to teach future HR specialists. These
sessions are meant for students to see real,
practical examples from the business community
representatives. Therefore, the delivery mode
within an HR university is different from ordinary
student lectures; it is more of an open discussion
where students can share their opinions and ask
questions of real interest.
JTI initiated this project, but we also participate
in this challenge to find the best candidates and
understand perfectly well the potential of graduates
from good universities. We are committed to
develop this potential. One of the priority ideas
of the project is the use of opportunities granted
by large EUROBAK member companies, in order
to give students a chance to evaluate their future
job in the most progressive forms, even before
these specialists leave their university. It will give
an additional momentum for students to master
theoretical issues that are high in demand. As
the initiator of this project, I first focused on
attracting managers of large companies to deliver
EUROBAK pages
the lectures as their companies apply

interesting and modern personnel
practices. Therefore, we have invited
EY, Carlsberg, Mars, Procter & Gamble,
as well as the representatives of
consulting and recruitment companies,
such as Ward Howell, Hay Group, ANTAL
Kazakhstan, Global Resources, Dentons,
Pederson & Partners, to participate.
Each speaker informs us about the
current situation in the business arena.
In my opinion, our task is to provide
students with a cue on what to study,
in order to be ready for their future job.
The study program is really intensive
and serious, covering almost the entire
function: HR function structure in the
company; what market conditions are
required for such a function to operate;
how personnel compete in the market;
the way of measuring performance for
such a function. Separate lectures relate
to hiring of personnel, development of
employees and their careers, rotation
programs and generation of talent
pool, motivation and HR management
concerning the employees of different
categories.
As for the business community, they are
motivated to participate in such a project,
as it provides them the opportunity
to have a look at their prospective
employees. The course participants will
have to take two intermediate tests.
Following the results of the final test and
competition for a business case solution,
the best students will be selected for
practical training in member companies.
As for the companies representatives,
the project is now focused on this very
aspect.
Nowadays, when the strategic approach is for managers

to be responsible for their personnel, HR has transformed
into a business assistant or a so-called business partner.
Therefore, implementation of such a project as this helps to
prepare HR specialists for a new format and development
level. I am sure that todays students can develop into highclass professionals who will succeed in the HR management
arena.
71
EUROBAK pages

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72
world monitor
2013
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73
EUROBAK EVENTS
Uniting business and

diplomatic community
The European Business Association
of Kazakhstan arranged a meeting of
business and diplomatic community
representatives with the Minister of
Foreign Affairs of Kazakhstan, Erlan
Idrissov, to encourage an open dialogue
between the government of Kazakhstan
and the business community.
During the meeting, they discussed some important
issues, such as the employment of foreign nationals,
the development of small and medium business, the
development of National Chamber of Entrepreneurs
and Investment Ombudsman.
The ministry representatives provided detailed
answers to a set of questions relating to Kazakhstan
visas. The Minister stated that MFA makes every
reasonable effort to prevent the cases that create
trouble for foreign nationals, rather aiming to create
favourable conditions for businessmen, investors, and
tourists during their stay in Kazakhstan.
The Ministry of Foreign Affairs made a decision to
simplify the visa procedure for nationals from 48
countries, including all 28 EU members. The nationals
from these countries can obtain Kazakhstan visas
without an invitation letter required and with a
minimum of documents needed. They do not need
to register in the internal affairs agencies after their
arrival anymore. From 2014, MFA plans to establish a
temporary visa-free regime for the nationals of these
countries.
Sponsor:
74
world monitor
EUROBAK EVENTS

,
,

.

, ,
,

.

.
,
,
,
,

.

48 ,
28 - .

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. 2014

.
for more photos visit www.eurobak.kz
75
EUROBAK EVENTS
Dialogue between business

and Mazhilis
In September 2013, EUROBAK arranged

a traditional forum with Gulzhana
Karagussova, Chairman of the Budget
and Finance Committee of Mazhilis of
Kazakhstan, as a guest speaker.
During the open-dialogue forum with the participants,
Ms. Garagussova presented the latest changes in
budget and tax legislation of Kazakhstan for 2014. She
also mentioned the changes related to vehicular and
real estate taxes, sharing her opinion on the benefits
from such changes.
The representatives of large Kazakhstani, European
and international members of EUROBAK took part in
this forum.
Sponsor:
76
world monitor
EUROBAK EVENTS

,
.

-

2014 ,
,
,
.

,
, .
77
EUROBAK EVENTS
CEO lunch
EUROBAK hosted their traditional lunch for executives
of large European and international companies in the
Belvedere restaurant at the Intercontinental Hotel.
During the lunch, the participants were presented with a short
summary of the law on the National Chamber dated last July. The
presentation was given by Victoria Simonova, EUROBAK board
member, partner of SNR Denton and Margulan Ospanov, cochairperson of the PCA Committee, Government Relations Adviser
in BG Kazakhstan
78
world monitor
EUROBAK EVENTS

, .
,
. , Dentons,
, BG Kazakhstan.
79
EUROBAK EVENTS
EUROBAK in Atyrau
EUROBAK continues expanding its

presence in Atyrau, by holding a business
lunch for top managers of the business
community in the Western region at the
Renaissance Atyrau Hotel.
,
, - - .
During the lunch, the participants were given a

presentation "War for talent: latest trends on Mid
to Senior Management labour marke" from Antal
Kazakhstan and "Tax implications of international
contracts" from Deloitte.

:
- -
,

.
The participants had a unique opportunity to discuss

important issues during the informal meeting.
Sponsors:
80
Kazakhstan
world monitor
EUROBAK EVENTS
committee meeting
EUROBAKs Policy & Corporate Affairs Committee

held a meeting in Almaty. Margulan Ospanov, Cochairperson of the Committee and Government
Relations Adviser, BG Kazakhstan, briefed participants
on the main implications to the business of the law
on the National Chamber of Entrepreneurs. Meeting
participants also discussed EUROBAKs involvement in
the activities of the operational working group of the
Foreign Investors' Council, chaired by the President of
Kazakhstan.

.
,
, , .

.
A popular Kazakhstani political analyst, Dossym

Satpayev, Director of Risk Assessment Group,
addressed the meeting as a guest speaker. During the
presentation and its following discussion, important
questions were raised regarding trends in the
economy, law and political life of the country.
,
.
,
.
The participants had a great opportunity to discuss

the issues of interest and to talk personally with the
political analyst.
81
EUROBAK EVENTS
Employer branding:
toolkit used to get the best talents
Oibek Khaitbaev, Deputy Chairman of

EUROBAKs HR Committee, People and
Organisation & Corporate Affairs Director
in MARS CEAB, chaired an Employer
Branding seminar, initiated by Universum.
,
Universum,
, The participants were presented the latest trends on
the employment market and main tools to construct MARS CEAB.
an employers brand development strategy. Anna
Kalashnikova, Country Manager Russia at Universum
Global in Russia, presented methods for company
analysis and how this analysis data is used to build an
employers attractive image in the eyes of potential
clients.
The seminar also recognized global companies practices
to attract the best talents.
Sponsor:
82
world monitor
,

.
-
Universum global ,
,

.

.
BUILDING
BRANDS
TO
CAPTURE
TALENT
WWW.UNIVERSUMGLOBAL.COM/KZ
EUROBAK EVENTS
PR communications and efficient

cooperation with the mass media
During a regular meeting of the EUROBAK Department of the Kazakhstan Press Club talked about
PR & Marketing Committee, leading current instruments for efficient cooperation with the
specialists from the Kazakhstan Press Club mass media.
and BRIF Research Group talked about
new trends in the Kazakhstan PR market. Expert, Olga Kaplina, presented a digital promotion
Assel Karaulova, President of the Kazakhstan Press
Club, CEO of PG Communications, spoke on the
trends and issues of Kazakhstan PR market. Alexandr
Ruzanov, CEO of BRIF Research Group, and Sayana
Ekshembeyeva, Head of the mass media monitoring
and analysis department, Kazakhstan Press Club
made a presentations on how to manage a companys
image; and Assel Berimzharova, Head of the Events
84
world monitor
issue, opening a discussion with the participants, about

offline and online instruments, fielding several questions
and receiving positive feedback.
We should note that next year EUROBAK plans to arrange

regular meetings of the Marketing Communications &
PR Committee.
Sponsor:
EUROBAK EVENTS
PR-

PR
BRIF Research Group

PR-.
,
-, CEO PG Communications,
PR- . , BRIF Research Group, ,
-
, ,
-,
.

Digital-, ,
- -.
,
PR.
85
EUROBAK EVENTS
Tax committee meeting
Hosted at the International Academy of

Business, Dilya Osmanova, partner, Tax &
Legal Department, Deloitte TCF, chaired a
recent EUROBAK Committee meeting, in
which the primary discussion centered on
issues of taxation.

,
,
- .
The committee discussed taxation of interest-bearing

loans, as well as working to understand constructive
dividends and expected changes in tax regulations for 2014.
,
,
2014 .
The committee prepared letters for the Kishinev

Convention, Interest-Free Loans, and Representative
Offices. EUROBAK members and the Committees
executive team are working together to complete these
letters that will be sent to the competent authorities of
the Republic of Kazakhstan.
The committee decided to send EUROBAK members
comments and offers for the projected law concerning
introduction of amendments for the tax legislation of
the Republic of Kazakhstan that is being considered by
Kazakhstani Majilis at the moment.
Partner:
86
world monitor

,
.

.

, .
EUROBAK EVENTS
Staff retention:
risk or new opportunities?
A special meeting of the EUROBAK HR

Committee met to discuss the issues of
the labour market in the pharmaceutical
sector for HR specialists and functional
executives of pharmaceutical companies
in Kazakhstan.
Leading specialists of ANCOR Healthcare and
Pharmacy discussed the major personnel trends and
the market specific features and also shared the
results of a survey made for counter-offers in August
to September 2013. A specialists from Universum
Global, a global leader in HR branding, spoke about
applicability and some aspects of work on an employer
brand.
Due to its discussion format, this event enabled
participants to concentrate on the issues of recruiting
and retaining talented professionals in pharmaceutical
companies; how to develop employees commitment
to their employer; use of the best practices in Kazakh
market.
Sponsor:
HR- , ,
HR-
, .

,
,
-
. Universum
Global - HR-,

.

,
,
.
87
EUROBAK EVENTS
Meet the executive:

whiskey night
Gentlemens Club of Rixos Almaty

Hotel welcomed the night of informal
networking while savoring this elegant
Scottish drink.
Gentelmens Club

.
Gian Luigi Cervesato, General Manager of JTI in

Kazakhstan, Central Asia and Mongolia was the event
guest. During his interview with David Mashuri, Luigi
shared his story of success and the specific features of
how to manage a company with more than a thousand
employees.*

JTI ,
. ,
,
,
.*
Mr. Cervesatos keen sense of humour, savoring the

aged fragrant whiskey, Aberfeldy and Dewar's from
Bacardi-Martini, while enjoying a live performance from
The Heaven made this night genuinely unforgettable.
- ,
Aberfeldy Dewar's
Bacardi-Martini The
Heaven .
*You can find the full interview with Mr. Cervesato

on page 54 of this issue or at www.eurobak.kz and in
mobile application WM.
* -
54 , www.eurobak.kz
WM.
Sponsors:
88
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EUROBAK EVENTS
89
EUROBAK EVENTS
EUROBAK networker: beer night
EUROBAK hosted the long-awaited, informal

night of conversation with pleasant meetings,
opportunities for new relationships, and engaging
business discussions.
Representatives from Almatys business community enjoyed the
evenings networker in Rixos Almaty Hotels open-air La Terrace
Bar&Grill. Rixos Almaty chefs special delicacies, beer from EFES and
prize-drawings made that fall evening especially warm.
Sponsors:
90
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EUROBAK EVENTS
, ,
.
La Terrace
Bar&Grill Rixos Almaty
-.
- Rixos Almaty,
EFES
.
91
Air Astana continues growth
2013 has been a year of rapid and continued expansion

for Air Astana. The number of new international routes
introduced in the last three years is now 21; seven of
which were introduced in the last twelve months. In
2013 Air Astana inaugurated new services from Almaty
to Kiev and Ho Chi Minh City, from Atyrau to Moscow,
from Astana to Bishkek, Orenburg, Kiev and recently to
London with a weekly service connecting the capitals
of Kazakhstan and the UK.
As a result of the network expansion, the number of
international transit passengers traveling via Kazakhstan
has reached 160,000 this year; an increase of 82% from
the previous year and 15 times more than 2010.
Over the last 12 months the airline has replaced
almost all its aircraft with the exception of the Boeing
757 fleet. This means that the average aircraft age has
reduced from 12 years old at the end of 2012 to what
will be just 5.9 years by the end of 2013. This is the
youngest aircraft fleet in the region, as well as one of
the youngest in Europe.
Air Astana has started the tradition of naming its
owned aircraft after Kazakh women who have made
notable contributions to Kazakhstans history. The
new Embraer 190 aircraft are named after Kazakh
artist Amina Umurzakova, the first female pilot Hiuaz
Dospanova, and Kazakh composer Dina Nurpeisova.
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world monitor
The Airbus A321 aircraft are named after Kazakh

singer Kulyash Baiseitov, and the hero of the USSR
Aliya Moldagulova. The A320 family aircraft are named
after honored artists of the USSR Roza Baglanova and
Gaziza Zhubanova; as well as Manshyuk Mametova.
The two Boeing 767 aircraft that joined the fleet in
September and October are the first brand new wide
body aircraft delivered in Kazakhstan and are named
after Zere, the grandmother of Abay Kunanbaev, and
Sara, the notable Kazakh poet.
Air Astana Holidays, a licensed division of the airline,
launched its Almaty and Astana Stopover Program
in September 2013 offering hotel and tour packages
that are affordable and easy to book. The packages
are designed to suit both the international visitors
to Kazakhstan, as well as those passengers choosing
to stopover in Kazakhstan en-route to their final
destination.
Skytrax named Air Astana Best Carrier, Central and
South Asia for the second consecutive year in 2013;
as well as recognizing the airline for employing the
Best Airline Staff, Central and South Asia 2013. Both
awards were presented at the 50th Paris Airshow in
June. To date, Air Astana remains the only carrier in
Eastern Europe and the CIS that has been rated 4 stars
by Skytrax. The airline also successfully completed its
4th IOSA (IATA Operational Safety) Audit in 2013.
AIRLINES
Air Astana News

Air Astana Launches Kazakhstan Stopover Holiday Program
Air Astana has launched a new Stopover Holiday program designed to attract increased
numbers of international visitors to Kazakhstan, as well as more transit passengers
breaking their journeys in Astana and Almaty, before flying on to other Air Astana
destinations. In the frame of the program visitors may stay in a comfortable hotel,
have a breakfast and get a transfer from / to the airport, as well as excursions in the
two main cities of Kazakhstan. And they can take advantage of the program at very
attractive rates.
Packages are available at all Air Astana ticket offices and on the website
www.airastana.com.

,
.
,
/ ,
, , .

www.airastana.com.
Czech Airlines
Czech Airlines is your reliable partner for almost 90 years.
Czech Airlines will celebrate its 90th anniversary this year.
Established on 6th of October 1923, airline is the oldest one in
Europe keeping high standards tradition.
Five years ago the first non-stop flight from Prague to Almaty
was operated opening the fast and comfort way to the heart
of Europe.
You can obtain tickets on www.czechairlines.com or at our
new office: 29/6 Satpayev str, Almaty, tel. 3356083
Czech Airlines 90
/ 90- . 6 1923 , , ,
.
5 ,
.
: www.czechairlines.com
: , . , 29/6, . 3356083
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Etihad Airways
Etihad Airways offers a complimentary 96-hour visit visa
Etihad Airways, the National Airline of the UAE, offers to stopover in its home Abu
Dhabi and receive a complimentary 96-hour* visit visa. So now you can explore
more of the wonders of Abu Dhabi for less: from the architectural splendour of the
Sheikh Zayed Grand Mosque to the pristine white sandy beaches, from world-class
shopping malls to the thrills and excitement of Ferrari World and Yas Waterworld.
To qualify for an Etihad Airways free 96-hour visit visa service you should book
an Etihad Airways ticket with a stopover in Abu Dhabi, log onto www.etihad.com/
freeuaevisa and complete the booking form to apply for your free 96-hours visa
and book your hotel - either the luxurious Radisson Blu on Abu Dhabi's Yas Island
(from just US $70 per person)or the iconic Hyatt Abu Dhabi Capital Gate Hotel
(from just US $90 per person). Once completed, simply email your booking form to
compvisas@etihad.ae.
For any enquiries, please contact Hala Abu Dhabi at +971 2 5990 700 or email to
halaabudhabi@etihad.ae
* the fares mentioned above are starting from fares per person and include taxes; terms & conditions
apply on visa regulations, valid from 1 Dec 2013 to 30 Nov 2014.
http://www.etihad.com/freeuaevisa
Ukraine International
Airlines
Ukraine International Airlines (UIA) is Ukraines leading carrier established in 1992.
UIAs fleet consists of 31 Boeing 737 aircraft, 1 Boeing 767 aircraft, and 5 Embraer
190 aircraft. The main base airport for UIA is Kyiv Boryspil international airport (KBP).
UIA today is a modern network airline with domestic and international operations,
connecting Kazakhstan to Ukraine and beyond to 70 capital cities and key hubs in
Europe, the CIS, Middle East. The airline offers daily connecting flights from Almaty and
Astana to Rome and Milan. For more information on UIA visit the companys website
www.flyUIA.com.
()
, 1992 . 31
Boeing 737, 1 Boeing 767 5 Embraer 190.
().
, 70 , ,
.
.
- www.flyUIA.com.
-

+7 717 250 82 74
+ 7 727 315 04 14
8 800 333 30 50

www.flyUIA.com
95
HOTELS
The Ritz-Carlton, Almaty

Journey to the garden city of Almaty, where abundant apple, apricot and cherry
trees are framed by the imposing Tien Shan mountains. The Ritz-Carlton,
Almaty, lies at the green heart of this uniquely verdant city, a city of parkland,
of culture and of history. The magic of arrival will bring you to Sky Lobby on
the top of floor of the hotel offering views of the snowy peaks of the Alatau
Mountains an inspiring impression of a lifetime. Bring yourself to the highest
levels of luxury and comfort of The Ritz-Carlton, Almaty Club Lounge, where
the design renders a contemporary yet traditional and elegant ambience.
ARRIVE
The Ritz-Carlton, Almaty, is located on the upper floors of the iconic Esentai
Tower, the citys highest building, which is surrounded by the picturesque
Esentai Park in the shadow of the impressive Alatau Mountains. Esentai
Mall, Central Asias top brands shopping destination, is adjacent to the
hotel, and Almaty International Airport is just 30 minutes away.
Esentai Tower 77/7, Al-Farabi Avenue
050040, Almaty, Kazakhstan
For reservations, please call at +7 (727) 332-8888
or visit ritzcarlton.com/almaty
E-mail: rc.alarz.reservations@ritzcarlton.com
REST
The hotel offers 145 luxury rooms, including 7 Club Suites, 12 executive
Suites, 25 Club Rooms, 100 Deluxe Rooms and The Ritz-Carlton Suite.
The elegant interiors reflect Kazakhs unique heritage, and all rooms offer
impressive views of the city and the Alatau Mountains beyond.
The Ritz-Carlton, Almaty

are available for events, meetings, conferences and weddings. The hotel
offers superb catering and entertainment services, high-speed wireless
internet access in all meeting rooms and public areas, state-of-the-art
audio-visual equipment, and the services of highly experienced event
specialists.
NOURISH
The signature Laurent Tourondel restaurant, with its dramatic open
kitchen, offers delectable meat specialties in a stylish setting. The top-floor
Vista restaurant serves la carte menu, along with stunning mountain
views, throughout the day. The Sky Lobby and Lounge is the perfect choice
for a refreshing tea or glass of champagne. While the atmospheric LT Bar
offers the opportunity to socialize over a cocktail or a selection of fresh
sushi.
RESTORE
The hotels outstanding recreation and relaxation facilities include an
GATHER
opulent SIx Senses Spa, featuring four private rooms, including speciality
More than 1500 m2 of meeting and conference salt and oriental treatment rooms, dedicated relaxation areas, saunas,
space, including a magnificent 788 m2 ballroom steam rooms and an oriental hamam. And extensive pool area and fully
with extensive pre-function area and open terrace, equipped fitness room are also available.
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Rixos Almaty
CORPORATE NEW YEAR PARTY OFFER
Has your company made New Years plans yet? Celebrate it at wonderful
Rixos Almaty a perfect place to welcome the corporate New Year in style,
with gourmet menu satisfying your culinary senses, including the free flow of
beverages with an exceptional service.

, ?
Rixos Almaty ,
,
.
506/99 Seifullin Avenue,

050012 Almaty
Republic of Kazakhstan
Tel.:+7 727 300 33 00

Fax.:+7 727 300 33 55
www.rixos.com
Astana Marriott Hotel
MARRIOTT
A S TA N A
TRAVEL BRILLIANTLY
We are thrilled with the opportunity to bring the Marriott
brand to Astana.
Being the signature brand of Marriott International, Marriott is
one of the worlds fastest growing brands, and as we are very
excited to have this spectacular hotel in such a superb location.
We are confident the Astana Marriott Hotel will be one of the
finest addresses in the city and we look forward to welcoming
travelers and residents of the capital of Kazakhstan.
primary
MARRIOTT
A S TA N A
primary rEvErsE
MARRIOTT RED
CHALKBOARD
PMS 201
C7 M100 Y68 K32
R160 G7 B43
#A0072B
PMS 426
C0 M0 Y0 K99
R38 G35 B36
#262324
Opening soon
astanamarriott.com
Questions:
marniE mEtzman, Account executi
M A r n i e . M e t z M A n @ M A r r i ot t . c o M
t: 3 0 1 . 3 8 0 . 4 6 9 4
99
HOTELS
Rixos President Astana

,
- . Rixos Wellness&Spa .
.
: , , ,
, .
,
.

,

Phytomer.
Kunaeva Street No:7 Astana Kazakhstan
Tel. : +7 7172 24 50 50 #1555
www.rixos.com
Rahat Palace Hotel Almaty

Kids Yolka & Brunch at Rahat Palace hotel
Starting December come to our lavish Christmas Brunch
from 12:00-15:00. Enjoy the exceptional dining in Dzhambul
restaurant, while your kids are having fun at the Yolka Party.
Extended entertainment program features favorite fairy tale
characters from 12:30-14:30.
Special gifts await all the little ones.
For more information & to book a Festive celebration, please
contact Festive Desk at +7 727 250 1234
Akademik Satpaev 29/6, 050040 Almaty, Republic of Kazakhstan

TELEPHONE: +7 727 250 1234, FAX: +7 727 250 8888
www.rahatpalace.com
100
world monitor

,
12.00 15.00.
12.30 14.30.
.

+7 727 250 1234
Rixos Borovoe Hotel

200 luxurious rooms including Presidential and Penthouse Suites
Lalezar Restaurant offers Turkish and Ottoman cuisine
LOlivo Ristorante serves finest Italian cuisine
The Bar - is the perfect place for an informal get-together
Well-equipped Business Center
5 Conference Halls including Grand Ballroom with the capacity of up to 400
people
Rixos Wellness and SPA center includes indoor pool, Gym, Turkish bath, Finnish
saunas, Jacuzzi, treatment rooms and 2 VIP zones
200 ,
Lalezar
LOlivo
The Bar -
-
5 -, 400
Wellness & SPA , , , www.rixos.com

, , 2 VIP- Borovoe@rixos.com
+7 71636 20100
Royal Tulip Almaty

In 2013 Royal Tulip Almaty hotel has presented its new project the Grand Ballroom,
gala complex which has no alternative in the Republic of Kazakhstan in terms of size
and technical assistance. Grand Ballroom consists of a concert hall, banqueting hall,
3 unique VIP rooms, and the Wine Gallery bar. The total square of Grand Ballroom
is about 3000 sq.m. The main concert hall is 1700 sq.m. large. The concert hall can
accommodate up to 2000 guests and designed for holding different types of events,
such as: forums, conferences, official ceremonies, concerts, social events, fashion
shows and wedding ceremonies. The concert hall meets international standards for
holding concerts and in perspective promises to become the main place in Almaty to
hold the international stars concerts.
2013 Royal Tulip Almaty
Grand
Ballroom, ,
. Grand Ballroom
3000 .. ,
2000 , 250 ,
VIP- Wine Gallery.
,
, , - ,
, , .
401/2 M. Ospanov Str. 050020,

Almaty, Kazakhstan
concierge@royaltulipalmaty.com,
T +7727300 0100,
F +7727300 0111
www.royaltulipalmaty.com
101
HOTELS
Hotel Grand Park Esil Astana

Welcome to Grand Park Esil Hotel
Your cozy home in the center of
Astana, the ideal place for business
and leisure!
132 rooms with air conditioning
system
Restaurant and Summer
Caf Esil
Polo Bar, Lobby Bar
Health Club
Laundry and Dry Cleaning Service
Business Center
Wireless Internet Connection
Conference Halls
SPECIAL CONFERENCE PACKAGE9000 TENGE PER PERSON
8 Beibitshilik street, 010000, Astana,
Republic of Kazakhstan
Tel.: 7 (7172) 59 19 01- 15 (PBX),
Fax.: 7 (7172) 32 88 18

,
!
132

-, -

-

-
9000
www.grandparkesil.kz
E-mail: salesmarketing@grandparkesil.kz,
reservations@grandparkesil.kz
Fitness center Esil Astana
102
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Fitness-center "Esil" - for those who

understand that health, strenght and
beauty will help them to achieve vital
successes to increase the quality of life,
to look attractive and stylish. "Esil" is a
commonwealth of active, positive and
self-assured people. Visit us. Together we
shall become successful!
* Swimming pool * GYM * table tennis
* Children room * Vitamin Bar * Open
terrace
- ,
, ,
, , .
, . .
!
* *
* * * - *
12 Samal Microdistrict, Astana city

Tel.: (7 7172) 442100, 442089
Fax: (7 7172) 442104
. , 12, .
.: (7 7172) 442100, 442089
: (7 7172) 442104
Ramada Plaza Astana

Meet Coming New Year 2014 with Ramada Plaza
Astana Hotel!
Variety of menu of any color and taste, for any company and
for any ages beginning from
14 000KZT per person up to 18 000KZt per person.
*All prices are subject to 10% of service charge.
Choose us, it will be interesting and very hot here!!!
2014
!
,

14 000 18 000 .
*10% .
, !!!
47, Abai Ave., Astana, 010000 Kazakhstan

Tel.: +7 7172 39 10 00 Fax: +7 7172 39 10 10
E-mail:hotel@ramadaplazaastana.kz
www.ramada.kz
Grand Hotel Victory Aktau

Grand Hotel Victory is 86 deluxe Studio, Royal and De Luxe Suits rooms, bars
and restaurants, health club and shopping center. It offers unique Caspian Sea
view.
Two modern Grand Hotel Victory rooms are available for any formal events.
The hotel pride is the one licensed in Kazakhstan English pub where Interior and
a wide selection of drinks create a truly atmosphere of an English pub.
Grand Hotel Victory - 86 , , ,
.
. 2
.
-
. .
Address: 25A Building, 13 microdistrict, Aktau
Tel.: +7 (7292)59 31 00, +7 (7292)70 00 00
Fax: +7 (7292)30 00 50
Web-site: www.grandhotelvictory.kz
E-mail: info@grandhotelvictory.kz, sm@grandhotelvictory-aktau.com
103
HOTELS
Holiday Inn Almaty

5 REASONS TO CHOOSE HOLIDAY INN ALMATY:
* Central location and close proximity to Finance district and Atakent
Convention Center
* Friendly and personalized service with value for money
* Join our IHG Rewards Club & start collecting points
* Try the delicious international and local cuisine cooked by our new
Italian chef
* Free Wi-Fi internet
2 D, Timiryazev St.,
t: +7 727 244 02 55
f: +7 727 244 02 77
e: alakz.sales@ihg.com
www.holidayinn.com
5 HOLIDAY INN ALMATY:

* ,

*
* IHG Rewards Club

*
-
* Wi-Fi
Chagala Hotels
Chagala Hotels in Atyrau, Aktau, Bautino, Uralsk and Aksai offer comfortable rooms
and serviced apartments. Chagala Atyrau offers its guests new types of service
apartments for short stay. Apartment includes an equipped kitchen, cozy living
area and spacious bedroom is an ideal decision for those who are looking for a
comfortable accommodation at a reasonable price.
Chagala Group is proud to present the Saraishyk Residential Complex which will be
built in the center of Atyrau city. Saraishyk is a new development of two and three
bedroom apartments with a stunning river view and conveniently located within the
Chagala Atyrau complex territory.
www.chagalagroup.com
general enquiry and reservation:
+7 7122 99 66 66 -

Saraishyk RC sales info: +7 777 771 08 08

104
world monitor
Chagala , , , . Chagala - .
, ,
, , .
Chagala Group ,
. -
3- 4- ,
Chagala Atyrau.
King Hotel Astana

Best equity of Price & Quality
review. The biggest hotel in Central
Asia 475 rooms and apartments.
-.

475 .
Weekend rate 20% of discount

New Year rate 15% of discount
- 20%!
- 15%!
SOON OPENING OF CIGAR BAR!!!
!!!
Breakfast, VAT, Wi-Fi are included to

the rate
Conference halls
Business center
Sadaf restaurant
Lobby bar
Laundry & Dry cleaning
24 hours room service
7 Valikhanov Street, 010000 Astana, RK

Tel.: +7 7172 705 705 Fax: +7 7172 705 192
, , Wi-Fi

-
-

-

24 .
info@kinghotelastana.com
www.kinghotelastana.com
Kazzhol Hotel Almaty

New Year staff party is the best way to thank your employees
for their work and achievements, to sum up the old year and enter a
New Year with the best hopes, aspirations and optimism.
There are:
*Banqueting hall of a Kazzhol hotel up to 100 persons,
*holiday decoration of VIP zones,
*individually designed menu according to your wishes.

,
,

:
* 100
* VIP-
*
Almaty, 127/1 Gogol str.

Tel.: 250-89 -36; 250-89-43;
8702 341 96 11
105
restaurants / BUSINESS LUNCH
The Grill Restaurant

Savour great food with discreet service
The fine dining Grill Restaurant serves a three and a four course lunch set
menu, offering a mouthwatering delights together with perfect setting.
Delicious starters, main courses & desserts with water and coffee in
combination with comfortable ambience.
Business Lunch from KZT 3,800 per person.
For more information please contact
The Grill Restaurant +7 727 250 2663

-
.
, ,
.
29/6 Akademik Satpaev, 050040
Almaty, Republic of Kazakhstan
www.rahatpalace.com
- 3,800 .
:
+7 727 250 2663
Wine Gallery
Exquisite wine gallery located in the Grand Ballroom of Royal Tulip
Almaty hotel. Wine gallery offers more than 100 different wines
imported from the world famous wineries. All the wines are stored in
a special temperature cabinet where each type of wine has its own
dedicated storage environment. The interior is made aesthetically,
rich and functionally. Sommelier is at guests services to assist in
choosing an appropriate wine for any occasion, to pick up the wine
for the personal collections and to recommend unusual gastronomic
combinations.
401/2 M. Ospanov Str. 050020,

Almaty, Kazakhstan
concierge@royaltulipalmaty.com,
T +7727300 0100,
F +7727300 0111
www.royaltulipalmaty.com
106
world monitor
Wine Gallery
Grand Ballroom Royal Tulip Almaty.
100 . ,
.
, , - . ,
, .
Brasserie restaurant
Looking for a place guaranteed to
impress a boss or client, or a discreet
destination to eat while discussing
a deal? The Brasserie restaurant
Business Lunch its the place in town
you are looking for. This is the place to
impress business partners and clients,
as the refined modern French dishes are
consistently brilliant. Take a luxury break
in the chaotic working day scenario,
come to us, come to Rixos.
Monday to Friday 12:00 15:00
JOIN US FOR THE BUSINESS LUNCH
created by our French Executive
Chef Benoit Letellier
3 courses set menu and one soft drink
3 900kzt
2 courses set menu and one soft drink
2 500kzt
,

,

? Brasserie -
, .
, .
, ,
, Rixos.
12.00 15.00
-
,
3
- 3900kzt
2
- 2500kzt
*price includes 12%VAT
* 12%
506/99 Seifullin Avenue

050012 Almaty, Republic of Kazakhstan
Tel.: +7(727) 300 3300
Fax: +7(727) 300 3333
www.rixos.com
Vista
All-Day-Dining, buffet and a la carte
restaurant.
Mediterranean inspired cuisine located on
the 30th floor overlooking breathtaking,
snowcapped Tien Shan Mountains.
Seating Capacity:
82 Restaurant
5 Grill Counter
28 Lounge
Breakfast: 6:30 to 10:30
Lunch: 12:00 to 15:30
Dinner: 19:00 to 23:00
, a la
carte .
30

.
:
82
5
28
: 6:30 10:30
: 12:00 15:30
: 19:00 23:00
Esentai Tower 77/7,

Al-Farabi Avenue
For reservations, please call at

+7 (727) 332-8888
or visit ritzcarlton.com/almaty
E-mail: Alarz.sales@ritzcarlton.com
107
restaurants / BUSINESS LUNCH

International Sunday Brunch
From 12:30 to 16:00
at
-
C 12:30 16:00
International brunch buffet

Welcome glass of sparkling wine
Mineral water
Coffee and tea
Children room
Live music
6000 KZT, VAT included per person
6000
Children 0-8 years are free of charge

Children 8-12 years - 50% off
8 -
8 12 - 50%
Kunaeva Street No:7 Astana Kazakhstan

Tel. : +7 7172 24 50 50
www.rixos.com
Marrone Rosso
, , . ,
, Marrone Rosso.
, , , - , . Marrone
Rosso Aroma Espresso Bar 15
, , , , .
,
,
... .
Marrone Rosso .
., 149
261 29 14, 261 39 54
Marrone Rosso
, . , 640
330 70 16
108
world monitor
Marrone Rosso
. , 9, 1-

575 222

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