Wednesday, December 04, 2013

T h e T u r d u c k e n : H e l p i n g H o m e C o o k s to R e a c h t h e i r C u l i n a r y P e a k t hi s C h r i s t m a s
T o r o n t o , O N A new study coming out of Britain says that on average, it takes people a good twelve years to truly master the art of preparing the perfect festive feastmeaning they're hitting their culinary peak at about 36 (http://www.handbag.com/fooddrink/news/a441910/cooking-christmas-dinner-takes-12-years-to-master.html). But twelve years of sub-par dining doesn't exactly make one eager for entering the kitchen at the 'happiest time of the year', and Echelon's oven-ready turduckens help remove some of that trepidation to help cooks to 'peak' much sooner this holiday season. Echelon Foods knows that the main cause for culinary consternation are rarely the side dishes, but the entree itself, as Mike Moser, co-founder of Echelon Foods explains: "Usually what stresses out cooks the most, is the turkey. Is it thawed? Is it ready? Is it moist and juicy? When you're cooking a regular turkey, there are an awful lot of unknowns. We fret the most about the turkey because it's the main eventit's the most iconic part of the meal. And as with most things, the more you fret, the more likely it is that things won't turn out the way you plan. Each time you poke and prod, the possibility of a dinner-time disaster increases exponentially." And while most people associate the luxurious entree of turkey stuffed with duck, stuffed with chicken, with complexity, Echelon's version emphasizes simplicity, "The beauty is that its construction of a meat-within-a-meat actually creates safeguards for you! The presence of the other meats acts as a sort of autobaster, ensuring that the turducken stays deliciously moist. So right there, you avoid committing the cardinal sin of constantly opening the oven doors to check on it. The bonus part of being able to put it in the oven and walk away is that you can focus on other things like...gasp...enjoying the day with family and friends!" Echelon's oven-ready turduckens are now available in supermarkets across Canada. For information on availability and cooking, http://www.echelonfoods.com/ -30To book an interview contact Rachel Sentes, Publicist 604-366-7846 rachel@gal-fridaypublicity.com

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