Marketing Research: Marketing research involves the use of surveys, tests, and statistical studies to analyze consumer trends

and to forecast the quantity and locale of a market favorable to the profitable sale of products or services. The social sciences are increasingly utilized in customer research. Psychology and sociology, for example, by providing clues to people's activities, circumstances, wants, desires, and general motivation, are keys to understanding the various behavioral patterns of consumers. oupled with applications from the social sciences has been the introduction of modern measuring methods when surveys are made to determine the extent of markets for a particular product. These methods include the use of statistics and the utilization of computers to determine trends in consumers' desires for various products. !cientific analysis is used in such areas as product development, particularly in evaluating the sales potential of new product ideas. "or example, mathematical models, that is, theory# based pro$ections of social behavior in a particular social relationship are used. !ales pro$ections become the basis for many important marketing decisions, including those relating to the type and extent of advertising, the allocation of salespeople, and the number and location of warehouses.

Actividades: 1. De donde le parece a Ud. que puede haber sido extrado este texto? 2. De que se vale los especialistas en investigaciones de mercado para llevar a cabo su tarea? 3. Para que sirve el Marketing Research? . !u" e#empli$ican %Psychology and sociology& en el texto? !u" in$ormaci'n aportan estas disciplinas? (. )u*les son los nuevos m"todos de medici'n que tambi"n se incorporan al Marketing Research? +. Para que se utili,a el an*lisis cient$ico? -. . que se re$iere el texto con la expresi'n %mar/eting decisions&? 0. 1n solo 1 oraci'n exprese de que trata el texto. 234 se aceptar*n traducciones textuales del texto5 617U3D. P.891 :. 4bserva alg;n caso posesivo. )u*l<es? Podra aventurar una hip'tesis acerca de las ra,ones de uso de las distintas $ormas de mostrar posesi'n en =ngl"s. 1>. 4bserve que las preposiciones to han sido recuadradas en el texto. )omo las traspondra al espa?ol?

11. 4bserve @os verbos A $rases verbales subraAadas en el texto. !ue tiempo verbal predomina en el texto? .grupe las $rases en dos columnas 2Bo, activa A Bo, pasiva5