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  • Control For Differentiated Strategies

    Загружено:

    coolpeer91
    10 просмотров17 страниц
    This document discusses three levels of corporate strategy: 1. Corporate level strategies which are formulated by top level management and define the overall direction of the company. 2. Business unit level strategies which are developed by middle level management and focus on individual business units or product lines. 3. Operational strategies which are implemented at the lowest levels and involve short-term planning and target setting. The document also outlines different types of corporate strategies such as single industry, related diversified, and unrelated diversified firms and provides examples. Common techniques for analyzing business unit strategies like the BCG matrix and Porter's five forces model are also mentioned.

    Исходное описание:

    CSB

    Оригинальное название

    CSB-13

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    © Attribution Non-Commercial (BY-NC)

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    This document discusses three levels of corporate strategy: 1. Corporate level strategies which are formulated by top level management and define the overall direction of the company. 2. Business unit level strategies which are developed by middle level management and focus on individual business units or product lines. 3. Operational strategies which are implemented at the lowest levels and involve short-term planning and target setting. The document also outlines different types of corporate strategies such as single industry, related diversified, and unrelated diversified firms and provides examples. Common techniques for analyzing business unit strategies like the BCG matrix and Porter's five forces model are also mentioned.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    10 просмотров17 страниц

    Control For Differentiated Strategies

    Загружено:

    coolpeer91
    This document discusses three levels of corporate strategy: 1. Corporate level strategies which are formulated by top level management and define the overall direction of the company. 2. Business unit level strategies which are developed by middle level management and focus on individual business units or product lines. 3. Operational strategies which are implemented at the lowest levels and involve short-term planning and target setting. The document also outlines different types of corporate strategies such as single industry, related diversified, and unrelated diversified firms and provides examples. Common techniques for analyzing business unit strategies like the BCG matrix and Porter's five forces model are also mentioned.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 17

    Chapter 13

    Control for differentiated Strategies

    Learning Points
    Corporate Strategy Business Unit Strategy Top Management Style

    Strategy
    combination of competitive moves & business approaches that managers employ to lease customers, compete successfully and achieve organizational goals The strategy describes the general direction in which an organization plans to move to attain its goals.

    A companys strategy consists of the

    Types of Strategies Three types: 1. Corporate Level Strategies Top level Management 2. Business Unit Level Strategies Middle level Management 3. Operational Strategies Bottom level Management

    Types of Strategies

    Top Level Mgt. Middle level Management

    Corporate-Level Strategies

    Business Unit level Strategies Operational Strategies

    Bottom Level Management

    Formulation of Corporate strategy

    Types of Corporate Level Strategies

    Single Industry firm

    Product

    Market

    E.g. McDonalds, Pizza hut, Wrigley, Bata, Ford Motors

    Related Diversified Firm


    Product (a) Product (b) Product (c) MARKET

    e.g. HLL, P&G, Gillette, Nestl, Johnson & Johnson, Vidiocon

    Unrelated Diversified Firm


    Product (a) Product (b) Product (c) Market (a) Market (b) Market (c)

    E.g. Reliance, Tata, ITC, Godrej

    Business Unit level Strategy


    Popular techniques:

    BCG Matrix Portfolio Matrix Competitive Analysis Value Chain Analysis

    BCG Matrix

    General Electric Planning Model

    Porters Five force Model

    Value Chain Analysis

    Operational Strategies

    Merely implementation Target oriented work Fire fighting activities

    Thank You

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