Visual Merchandising-1 Assignment - Study of various VM elements in a store - 20 Marks

Submission Date: 5th Sep2013(Thursday- 1.15-4.30). Late Submissions will be accepted Duration: 10 minutes General Instructions: Format: PPT + Presentation (Support with Photographs) Work in Pairs Visit a mall/ high street and identify an apparel and/or accessory store 1. Is its a premium/ mass merchandise store 2. What is the layout? Draw a rough sketch 3. Observe the kind of fixtures used instore. Observe the placement of capacity, feature and signature fixtures. 4. What kinds of mannequins are used? How many mannequins were used? What is the color and quality of mannequins? Where the mannequins grouped? If yes, comment 5. Were props used in the store or window display. If so, which type and give details 6. What is the color scheme of the store? Whas is good or bad about the color scheme? 7. Was the merchandise properly color blocked? If yes, which type 8. Was there a theme in the window display and instore. Detail 9. Comment on Music, Aroma, Flooring, Lighting etc. in the store 10. Any other aspect

Marking Criteria Selection of store Depth of study and content Presentation skills( PPT + Self) Confidence Originality