Jordan POP-UP MAY 2014 SERVICES & TEAM REVIEW

Presented to NIKE on January 25, 2014

SBP Events
Los Angeles Office 11911 Avenue of the Stars Los Angeles, 90067 (310) 480-2485 www.sbpevents.com Los Angeles. New York. Miami. Chicago. Washington D.C.

SBP Events
ABOUT THE COMPANY
SBP Events is a full-service event-planning agency that specializes in providing clients with a one of kind event experience. Founded in 2007, SBP Events has offices in Los Angeles, Chicago, Washington d.c. And New York City. We are the go to company for elaborate events that range from celebrity parties to launch parties.

COMPANY SERVICES
At SBP events, we have a great passion for unique design, exquisite cuisine, and creating a one of a kind experience. Our services include: Design and production: Location/ venue scouting Retail infrastructure Merchandising & product styling Store concept design & development Custom build out of furniture, cabinetry & production displays Dcor and design Rental sourcing Budget management Lighting & sound design On-site management, installation & breakdown Event programming & event management Dj, talent and music scouting services Catering Tailored menu individual to each event Unique themes and concept development Cocktail mixology Tastings Employee staffing Impeccably trained staff, recruited from top agencies Retail store & pop-up staffing Brand ambassadors & street teams Trained athletic professionals for recreational sessions Partial/ relevant client list Macys Footlocker Finish line Victoria secret Ciroq Roc nation

SBP Events
Alexis Brown SBP President & Co-founder Chief Executive officer Event Designer & Coordinator Alexis Brown is the C0-founder and chief executive officer of SBP events. Brown has a worldly vision for event planning and transforms ones basic party ideas into extravagant affairs. Browns love for planning parties inspired her to start a premier event company dedicated to planning elaborate parties and events. Originally from Los Angeles, Brown relocated to the east coast to further her education at Hampton University. There she met taylor Pinckney and the two shared a passion for planning events and entertainment. Together they moved to Los Angeles and SBP Events was founded in 2007. SBP Events quickly rose to fame for planning and executing elaborate events for famous clients and organizations such as Roc Nation, Footlocker, Diddy, Ciroq, macys and many more.

Taylor Pinckney SBP President & Co-founder Chief marketing officer Design & development manager Production manager

SBP Events

Taylor Pinckney is the president and chief marketing officer of sbp events. Pinckney has always had a passion for event planning and it shows in her phenomenal work which led to creating her own company. Pinckney understands that the quality and standard of service is the ultimate commitment to her clients. A silver spring Maryland native, Pinckney relocated to Virginia where she expanded her education at Hampton university there she met alexis brown and realized they both shared a interest for planning events. Together they ventured to los angeles and sbp events was created in 2007. Sbp has made an impressive reputation for creating over the top events and plans to keep working hard and giving the clients what they want.

Tyrone Shivers SBP Vice President Staffing Manager Catering Manager

SBP Events

Tyrone Shivers is the Vice President of SBP Events. Hailing from East Orange, New Jersey, Tyrone attended Hampton University and majored in Public Relations with a minor in Business Marketing, it is there that he met Alexis Brown and Taylor Pinckney. Shivers was drawn to the two when they noticed his talent for managing projects and the connections that he possessed. Tyrone has the unique talent of training event staff and with that gift, the three Collaborated and began working towards the shared passion of event planning. As time passed SBP Events came to be a reality.

SBP Events
Rough draft production timeline JORDAN pop up shop 2014 production timeline:
February 2014: PR/Marketing & Consumer outreach development Strategic partnerships + cross promotional opportunities initiated Advertising strategy developed Us based contact and key decision-makers are identified Decide on merchandising strategy (shoes) March 2014: Venue scouting Event programming developed Drop shipments and deliveries programmed/outlined Possible storage + US distribution partner reached Venue(s) secured/ lease signed 45-65 days out Design and store concepts delivered Proposal and budget presented April 2014: Merchandising plan finalize Final store design set Full protection and custom furnishings build out begins Retail staff secured Retail management identified Retail staff training Inventory management and training outlined Security plan outlined POS system and infrastructure tools purchased and programmed May 2014: Load in of pop up shop(s) Shop realized by consumers and media Sales begin Event programming executed 1. May 3rd-6th: Los Angeles pop-up set-up. 2. May 7th-10th: Pop up opens in Los Angeles. 3. May 11th-13th: POP UP set-Up in Washington D.C. 4. May 14th-17th: POP UP opens in Washington D.C. 5. May 18th-20th: POP UP Set-up in New York. 6. May 21st-24th: POP UP Opens in New York 7. May 25th-27th: POP UP set-up in Chicago. 8. May 28th-31st: Final POP UP opens in Chicago.

SBP Events
Event Details:
The event is scheduled on the following dates with the following details: 1. Jordan Pop Up Store 2. Set-up: Approximately week of April 27th 3. Event: May 7th- May 31st 2014 4. Breakdown: TBD 5. Venue: TBD

Creative Development:
This pop up event will be named the VAULT. The VAULT will be in conjunction with Nike and Michael Jordan to sell the entire collector Jordans as well as a release of a new collector Jordan. The name of the pop up will be called the VAULT, because all of the collector shoes will come out of the vault for a temporary amount of time for people to purchase. The VAULT will tour in major cities in the United States such as Los Angeles, Miami, New York, and Chicago. The pop up will only be in place for one week at a time. For every shoe bought, the company will donate an item of sports clothing to local recreational centers sports league. There are many young athletes who cannot afford to purchase the necessary items needed to play certain sports; therefore, this pop up will give back to the less fortunate youth in the heart of our major cities. Many want to be like Mike, and now these young people can dress the part and boost their confidence all at the same time. These pop ups will host silent auctions to raise funds for local recreational centers. These stores will also introduce a never before seen Jordan that will only be available at these select locations. The stores will be designed to resemble a locker room, and each of the shoes will be on display in the glass-like lockers with locks on them. The entrance to the store will resemble a large vault door, which will intrigue customers to want to know what is behind those vault doors. The pop up will have a major social media component to generate further excitement for the store opening as well as overall involvement from those who will be purchasing the shoes. We have interactive twitter contests such as what is your favorite classic Jordan and design your own Jordan. These contests will take place leading up to the pop up opening, and the shoe that gets the most votes will given away to the first 100 guests at the grand opening. Michael Jordan will make an appearance at the grand opening to unveil the new shoe. Throughout the time of the pop up, there will celebrity hosted contests by those who are endorsed by Nike.

SBP Events
Logistics: General Management & pre event coordination:
Create, maintain, and communicate complete deliverable list and timeline at the outset of the process and give periodic progress reports on the status of each task. Timeline and deliverable oversight to ensure tasks are being completed in a timely manner Act as main point of contact for client, vendors, and other related entities, keeping all informed SBP Events to secure venue(s) for the event (build/out to load/out) Ongoing venue logistics, including walk-thrus/ team planning meetings, driving concepts Negotiate and secure vendors for event (including lighting, sound, visual, etc) Work closely with all vendors to ensure all pre-event logistical preparation is addressed Create contact list of vendors and related entities for on-site use Work closely with client to coordinate move-in/move-out times, open/close times, security coverage, signage and rigging plans, and other items as necessary Manage signage plan, logo collection and any other graphic content to be used SBP events to secure all entertainment including live acts and/or music DJ talents Review of liability concerns and minimize risk management in areas of responsibility Provide/ coordinate transportation in all areas of responsibility Project Specific: Support cross promotional and strategic partnerships Support advertising strategy by leveraging experience in what does/doesnt work Support development of event programming to drive success of press and consumer traffic Infrastructure and POS development Secure and train retail staff Merchandise/ product style store Budget management: Work within and manage the design/ production budget parameters as established with client Recommend solutions for executing the event within the budget maximizing quality and minimizing expense wherever possible Oversight of associated vendors for auditions and deletions Reconciliation of estimate event budget vs. actual event cost Design & production: (PUT PICS HERE) Construct and/or otherwise provide elements described within the budget and/or proposal according to specifications as approved by Client Design and manage floor plans including layout of space (dcor, furniture, etc) Source dcor with client approval Secure site permits as communicated to client Provide transportation for design/ production elements

SBP Events
Project Specific:
Support cross promotional and strategic partnerships Support advertising strategy by leveraging experience in what does/doesnt work Support development of event programming to drive success of press and consumer traffic Infrastructure and POS development Secure and train retail staff Merchandise/ product style store

Budget management:
Work within and manage the design/ production budget parameters as established with client Recommend solutions for executing the event within the budget maximizing quality and minimizing expense wherever possible Oversight of associated vendors for auditions and deletions Reconciliation of estimate event budget vs. actual event cost

Design & production:

Construct and/or otherwise provide elements described within the budget and/or proposal according to specifications as approved by Client Design and manage floor plans including layout of space (dcor, furniture, etc) Source dcor with client approval Secure site permits as communicated to client Provide transportation for design/ production elements

SBP Events
On-site coordination:
Assign and communicate on-site point of contact for day-of event management In conjunction with client, coordinate production vendors on the nigh of each event On-site check-in process, for laborers, staff and guests Confirm that all areas are staffed accordingly to the event plan Provide resolution for on-site logistics-related issues that arise Manage set-up and tear down of all elements Maintain a highly visible presence during set-up, event hours and tear down Schedule and manage with client on-site pre-show staffing

Post event:
Prepare final reconciliation of event costs including any additional non-budgeted costs for event as approved by client Participate in event debrief or provide evaluation notes as requested

Social Media:
Create hype for vault event Outlets to help promote: twitter, instagram, tumblr, facebook Feature ymca/ boys & girls club of the week History of Jordan brand Celebrity benefactors Spread awareness of kids less fortunate in different states

Event Budget / SBP Events Fees

SBP Events fee for services provided prior to event budget and prior to event budget and proposal development: Fee for the month of March $5,000.00 Fee for the month of April $5,000.00 Fee for the month of May $7,500.00 Subtotal $17,500.00 Sales Tax 0.00 GRAND TOTAL $17,500.00 PAYMENT WILL BE BROKEN DOWN INTO THREE PAYMENTS AS LISTED: PAYMENT 1: PAYMENT 2: PAYMENT 3: MARCH 5, 2013 APRIL 5, 2013 MAY 5, 2013 $5,000.00 $5,000.00 $7,500.00