ASSIGNMENT DRIVE PROGRAM SEMESTER SUBJECT CODE & NAME BK ID CREDIT & MARKS FALL 2013

MBADS / MBAN2 / MBAHCSN3 / PGDBAN2 / MBAFLEX

II MB0046-MARKETING MANAGEMENT B 1629 4 CREDITS & 60 MARKS

Q.No 1 A

Questions Explain the stages in the new product development process. Stages in new product development

Total Marks 10 10

2 A

Explain the various types of retailers and wholesalers. Types of retailers types of wholesalers Describe the steps in business buying process. Steps in buying process

5 5

10

3 A

10

10

4 A

Explain the product mix pricing strategies with examples. Explanation of product mix product mix pricing strategies

2 8

10

A 6 A

Advertisement is a media which conveys message about the product. It is important to understand different types of advertisement to attract the attention of the people to a product and service. Find out the various forms of advertisement. Explanation of advertisement 2 10 types of advertisement 8 Explain the forms of customer relationship and the reasons behind losing customer by organization. Forms of Customer relationship 10 4

reasons behind losing customer

*A-Answer
Note Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme