Nokia Corporation is a Finnish multinational

communications corporation, headquartered in Keilaniemi,

Espoo, a city neighboring Finland's capital Helsinki.
Nokia produces mobile phones for every major market
segment and protocol, including GSM, CDMA, and W-CDMA
(UMTS).
Nokia has sites for research and development,
manufacturing and sales in many continents throughout the
world.
 Launched On 27 April 2005.
Nokia Nseries is a product family consisting of multimedia
smart phones.
single device to enjoy entertainment, access information
and to capture and share pictures and videos, whenever and
wherever they want.
HSDPA mobile phone
Bluetooth
WiFi
Web browser
Emails with attachments
Memory card
MP3, streaming to home / car stereo
DVD quality video, TV out cable
5MP Camera, Carl Zeiss lens
Upload to flickr
GPS
Location based mobile search
Free maps, 100 cities
RSS feed
-N SERIES is a high end, technologically rich,
innovative product LINE.

- Unique Product so followed Market

skimming pricing.

-Initial Price was HIGH

-Current pricing is going rate pricing

 P1

P2
Price/Cost

P3

Experience Curve

T1 T2 T
3
Time Period / Units Produced
AIDA in Nokia – N Series :
A – Attention : attract the attention of the customer.

I – Interest : raise customer interest by demonstrating

features, advantages, and benefits.

D – Desire : convince customers that they want and desire

the product or service and that it will satisfy their needs.

A – Action : lead customers towards taking action and/or

purchasing.
Branding :
Nokia built its brand at both ends of the market, with
high-end multimedia handsets
for upscale buyers and low-priced phones for
emerging countries.
Branding Decisions :

Nokia follows Umbrella as well as Company brand

name strategy.

Example for Umbrella branding- N Series and E

Series

Example for Company brand name – Nokia ****

Advertising :
One of the strongest aspects of Nokia is its
advertising strategy.
Nokia’s ad campaigns are have a short shelf
life.
Sales Promotion :
Nokia does not stress much on Sales
Promotion.
Public Relations ( PR ) :
Nokia has strong PR. They keep on doing some
or the other new events, programmes and
publicity, so as to keep up with the brilliant
image of the company and also to enhance the
brand equity.
PLACE includes companies activities that make the product
available to target consumers.

-Opened “NOKIA PRIORITY” centers in every city.

- Authorized Dealers

Consumer

Manufacturer Dealer
Networks
Technology

China
Finland
India
Mobile Devices and
Enhancements

Brazil
China
Finland
Great Britain
Hungary
India
Mexico
Romania
South Korea